GILBANE CONFERENCE BOSTON - CONFERENCE TRACK

Customers & Engagement Track (E)

Designed for anyone responsible for content, marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business unitls with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers & strategists. Topics:

• Web content Management
• Digital Marketing
• Web and mobile analytics
• User experience
• Responsive design
• Localization
• Social marketing
• Content strategies
• Cross-channel marketing
• e-Commerce integration
• Search engine strategies