Content Publishing Track (P)

Multi-channel publishing has been a goal of many organizations for years, but it is now more important than ever - and not that much easier. In addition to more traditional print and web channels, smartphones, e-book readers, other mobile devices, and even “in-product” displays need to be considered. In addition to more channels, there are more media types to manage. Dynamic publishing is a key business requirement for both single and multi-channel delivery.

Sessions Designed For:
those responsible for content creation, management, and multi-channel/multi-lingual publishing, IT and others that need to learn about publishing technology because of new multi-channel demands, including corporate or commercial publishers, content managers, digital asset managers, documentation managers, and information architects.

Session Topics Include:
Multi-channel publishing, multi-lingual publishing, e-books, tablets, mobile, digital rights, digital asset management, documentation, structured content, XML, dynamic publishing, and publishing business models.

Content Publishing Track Sessions

P1. A Blueprint for Book Publishing Transformation - Content Management and Metadata Across Publishing Systems
As publishers see digital revenues grow and channels multiply, they are finding that their various systems need to grow more flexible to accommodate new products, new partners, and new business models. This session looks at some recent research conducted by the Gilbane Group that looks specifically at how publishers are extending their current systems, adopting new ones, and working to integrate them for more optimal business and content operations.

Moderator: Bill Trippe, Vice President & Lead Analyst, Gilbane Group

P2. Mobile App Development from the Trenches: How Developers Shape Content and Interactivity for Today's Devices
With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.

Moderator: Bill Trippe, Vice President & Lead Analyst, Gilbane Group

P3. Are Smartphones and Tablets A Content Provider's Field of Dreams?
As smartphones and tablets grow in usage, publishers are eager to learn more specifically how owners are using these devices to interact with content. Are user expectations and habits different on tablets from what they are on, say, notebooks or netbooks? This session looks at some recent Outsell consumer research into these questions and others about this new generation of devices.

Moderator: Bill Trippe, Vice President & Lead Analyst, Gilbane Group