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2012 Main Conference Program - details to be posted in July, 2012


The Gilbane conference is all about helping organizations apply content, web, and mobile technologies to increase communication and engagement with their ecosystem of customers, employees, suppliers, and partners in the most effective and efficient way possible.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution. Companies need to be agile and able to incorporate multiple mobile platforms with different form factors and capabilities, and also need to combine engaging content and interfaces with small devices and big data. Our program will be designed to help.

Conference sessions are organized by track. Session titles are linked to the schedule, and speakers are linked to their biographies, which include their blog links and twitter handles if they have supplied them. (This page will be updated daily with any additions or changes from now through the conference.) Track links:

Keynotes (K)

K1. Opening Keynotes: Big Ideas - Bold Statements
Wednesday, November 28, 8:30 - 10:00 & 11:00 - 12:00

Our keynotes are designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement and information leverage. Our keynote sessions this year will use a rapid-fire format. Each speaker will focus on describing a single big idea or making a bold statement that will help us think a little differently about our use or expectations of content and content technologies. Presentations are limited to 10-15 minutes with 5 minutes for Q&A. Use of slides will be minimal.

Moderator: Frank Gilbane

Customers & Engagement Track (E)

Corporate websites are the most important public face of an organization with mobile poised to take over as the best way to grow, and communicate with a broader customer base. Successful sales and marketing now requires Web sites that can reach a global audience, a mobile audience, an audience familiar with social media and used to richer media. Websites also need to be findable, accessible, engaging, real-time & responsive, and have accurate and timely information that is synchronized with other channels. This is a tall order, but it is what your customers expect, and what companies are building.

Track Designed for:
anyone responsible for content, marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business units with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers & strategists. Topics include:

  • Web content management
  • Digital marketing
  • Web and mobile analytics
  • User experience
  • Responsive design
  • Localization
  • Social marketing
  • Content strategies
  • Cross-channel marketing
  • e-commerce integration
  • Search engine strategies


Customers & Engagement Track Sessions

Wednesday, November 28, 1:30 - 2:30

Wednesday, November28, 2:40 - 4:00

Wednesday, November 28, 4:00 - 5:00

Thursday, November 29, 8:30 - 9:30

Thursday, November 29, 9:40 - 10:40

Thursday, November 29, 11:40 - 12:40

Thursday, November 29, 2:00 - 3:20

Thursday, November 29, 3:30 - 4:30


Colleagues & Collaboration Track (C)

Well-designed internal websites for collaboration on projects or operational activities, whether in the form of intranets, portals, blogs, or wikis are critical for supporting modern corporate missions. Social software has reignited interest in enhancing employee collaboration and knowledge sharing, and the right use of social software, alone or combined with an intranet or portal, is a competitive requirement. Employees already use it, and expect it, and can be much more productive with it. While some business use-cases are obvious, companies are a long way from having enough experience to know how best to integrate and deploy different types of social software to best support business requirements.

Track Designed for:
anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.). Topics include:

  • Collaboration tools
  • Social software platforms
  • Adoption strategies
  • Social media metrics
  • Knowledge sharing
  • Community building
  • Federated search

Colleagues & Collaboration Track Sessions

Wednesday, November 28, 1:30 - 2:30

Wednesday, November 28, 2:40 - 4:00

Wednesday, November 28, 4:00 - 5:00

Thursday, November 29, 8:30 - 9:30

Thursday, November 29, 9:40 - 10:40

Thursday, November 29, 11:40 - 12:40

Thursday, November 29, 2:00 - 3:20


Web & Mobile Publishing Track (P)

Cross-channel publishing has been a goal of many organizations for years, but it is no longer an option, and mobile and web channels are now at the top of the list for most organizations. Smartphones, the iPad and other tablets, e-book readers, other devices, and even “in-product” displays all need to be considered. In addition to more channels, there are more media types and content formats to manage. Not to mention whether/when to build a mobile app vs. a browser-based application. Dynamic publishing is a key business requirement for all organizations, whether commercial business or consumer publisher, or enterprise marketer or information manager.

Track Designed for:
those responsible for content creation, management, and multi-channel/multi-lingual publishing, product managers, IT and others that need to learn about new mobile and multi-channel demands, including corporate or commercial publishers, content managers, developement managers. Topics include:

  • Mobile development frameworks
  • App development strategies
  • HTML5
  • Multi-channel publishing
  • Ebook readers vs tablets
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to platform
  • Designing a UI for multiple form factors


Web & Mobile Publishing Track Sessions

Wednesday, November 28, 1:30 - 2:30

Wednesday, November 28, 2:40 - 4:00

Wednesday, November 28, 4:00 - 5:00

Thursday, November 28, 8:30 - 9:30

Thursday, November 28, 11:40 - 12:40

Thursday, November 28, 11:40 - 12:40

Thursday, November 28, 2:00 - 3:20

Content Technology Track (T)

There are many different technologies involved in building web and enterprise content applications. Some of them are simple and some complex, some are open source and some are commercial, some are available via license, some as a service, some are ready for prime time, some aren’t, and some might be ready, but are controversial.

Track Designed for:
those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what’s possible and what’s coming. Topics:

  • Multilingual technologies
  • Big data
  • Big analytics
  • HTML5
  • Search
  • Semantic technologies
  • Visualization
  • Touch interfaces
  • Content migration
  • Digital asset management
  • Choosing the right technologies
  • Choosing a system integrator


Content Technology Track Sessions

Wednesday, November 28, 1:30 - 2:30

Wednesday, November 28, 2:40 - 4:00

Wednesday, November 28, 4:00 - 5:00

Thursday, November 29, 8:30 - 9:30

Thursday, November 29, 9:40 - 10:40

Thursday, November 29, 11:40 - 12:40

Thursday, November 29, 2:00 - 3:20

Thursday, November 29, 3:30 - 4:30


The 2012 pre-conference workshops descriptions are here.


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