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Conference Session Descriptions Opening Keynotes: K1b: Speaker: Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution K2: Keynote Industry Analyst Panel We invite industry analysts from many different firms to speak at all our events. We want to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun. Moderator: Frank Gilbane, CEO, Gilbane Group Special Keynote 1:
Speaker: Yogesh Gupta, CEO FatWire Special Keynote 2: Moderator: Mary Laplante, Vice President, Consulting, Gilbane Group WCM-1: Web Content Management Best Practices Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group EST-1: Plug-and Play: Enterprise Experiences with Search Appliances Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group CSM-1: Are We Approaching the Tipping Point for Social Media? Moderator: Geoffrey Bock, Lead Analyst, Gilbane Group GCM-1: Optimizing the Global Content Value Chain: Focus on Product Content Product content includes technical documentation as well as the content that lives with a product or service in many formats and contexts, including pre-sales, post-sales, aftermarket, training, and service. The global economy adds languages as yet another output to the traditional multichannel formula, increasing content volume due to the nuances of dialect and culture. This session discusses how to design GCVCs that integrate content and localization/translation technologies to support single-sourcing, simultaneous product shipment programs, and alignment with product lifecycle management or product data management systems. Speakers share current best practices and provide insight into what’s coming in the next wave of people, processes and technologies for multilingual product content. Moderator: Leonor Ciarlone, Lead Analyst, Gilbane Group CTS-1: Web 2.0 and Microsoft SharePoint Microsoft SharePoint is fast becoming a fixture in many enterprises. At the same time, the very nature of online applications is fast evolving, leaving enterprises trying to understand how to apply new constructs like wikis, blogs, social networking and content syndication in the enterprise. Shawn Shell will explore how SharePoint enables organizations to take advantage of this new platform and integrate many web 2.0 constructs, improving overall information sharing and productivity. In this session, the following topics will be covered:
Moderator: Shawn Shell, Principal, Consejo, Inc. WCM-2: Getting Started – Planning for a CMS Moderator: Seth Gottlieb, Principal, Content Here EST-2: Search in the Enterprise When SharePoint is in the Mix Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group CSM-2: Building Communities through Social Media: Getting Started and Making Progress Moderator: Geoffrey Bock, Lead Analyst, Gilbane Group GCM-2: Optimizing the Global Content Value Chain: Focus on Brand Content Moderator: Karl Kadie, Senior Analyst, Gilbane Group EPT-1: Multi-Channel Publishing - How to Do It Multi-channel publishing has become a mandate for nearly every organization. With the explosion in mobile devices, the mandate is becoming more complex. But along with this complexity comes opportunity to serve more users and more applications. This session offer case studies and practical advice for implementing multi-channel publishing to support your business objectives. Moderator: David H. Lipsey, Managing Director Global Practice, Media & Entertainment, FTI Consulting WCM-3: Web Content “Management State of the Industry” This distinguished panel of technology and market experts will discuss their perspectives on the three or four most important concerns of business managers and IT professionals in planning for and executing WCM initiatives over the next year. The panelists are chosen based on their depth of knowledge within WCM and their ability to identify, analyze, and articulate what the current key concerns are for WCM customers. This interactive discussion will help attendees to identify and address potential liabilities in their own WCM strategies as well as to understand what leading practitioners and technology suppliers envision in their own project/product roadmaps. Moderator: Tony White, Lead Analyst, Gilbane Group EST-3: Open Source Search Applied in the Enterprise Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group CSM-3: How Businesses View Social Media Moderator: Geoffrey Bock, Lead Analyst, Gilbane Group GCM-3: Designing Culturally Customized Web Sites: The Next Localization Frontier Moderator: Ulrich Henes, President, Localization Institute EPT-2: Collaboration and Social Computing for Publishing Professionals Innovative publishing professionals are using collaboration techniques to build better content products faster and to get them to market faster! The explosion of competing content products is making brands more important to customers and therefore more valuable to publishers. Our panel of experts will present case studies portraying examples of some of the best practices used by progressive publishing professionals. Moderator: Steve Paxhia, Lead Analyst, Publishing, Gilbane Group WCM-4: Integrating Social Media with Content Management Your customers, employees, and partners are talking. Are you listening? In this session, we will analyze the benefits and challenges of building online communities with social media tools such as blogs, wikis, user commenting, tagging, customer forums, etc. Our discussion will approach the topic from three very different perspectives. First we will hear the experiences of a software developer for NASA responsible for integrating social media components on a largescale website. Next we will hear from a Developer of several CMS based social networking sites including TheNest, the first and only multimedia resource for newlyweds covering all aspects of young married life. Finally, we will learn how one value-added software products and services provider enhances the value of open-source publishing systems through integrating social media throughout the information lifecycle. Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group EST-4: Search Systems: Care and Feeding for Optimal Results How enterprises approach the implementation and maintenance of search technology behind the firewall is diverse and still a process of learning what works and what causes problems. One organization’s tips for success may not work out well in another culture. Hearing the anecdotes and guidance offered by others is how we hope to learn from this session. Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group CSM-4: Communities in the Enterprise World Online communities such as Facebook, MySpace, and LinkedIn are striving to add functionality to enable companies to use them for establishing customer communities or to help professionals at various firms to make professional connections. This session will feature a panel of experts who will suggest how to make online communities an integral part of the strategy of innovative companies. Moderator: Steve Paxhia, Lead Analyst, Gilbane Group CTS-2: Enterprise Rights Management - Business Imperatives & Implementation Readiness Moderator: Bill Rosenblatt, Senior Analyst, Gilbane Group EPT-3: Using DITA for Enterprise Publishing It has been 3 years since DITA 1.0 was approved by the OASIS Technical Committee, and it is very safe to say that no XML-based publishing standard has had such rapid and far-ranging uptake. This session looks at some emerging uses of DITA while also discussing some of the positive business impact enjoyed by companies who have already adopted the standard. Moderator: Bill Trippe, Lead Analyst, XML, Gilbane Group WCM-5: WCM & ECM Integration Issues In this session, we will explore three of the ways organizations are integrating structured and unstructured Web content, enterprise information, and database content to achieve specific business goals. In one case, we will see how the use of Open XML and a centralized XML repository dramatically eases content authoring and improves content re-use. Another use case will show how XML can be employed to reconcile inconsistent data structures and incompatible proprietary content formats, and to improve weak search and discovery tools. And finally we will hear from a systems integrator what issues they most commonly encounter while integrating Web- and enterprise content management applications in the real world. Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group CTS-3: Open Source Content Management There are many open source content management solutions available today, reflecting a wide variety of capabilities and costs, and organizations of all types are more willing than ever to consider them in place of, or along side commercial CMSs. This session will look at some of the pros and cons of deploying open source content management systems in terms of licensing, costs, maintenance, and functionality to help you determine if they are an appropriate option for your organization. Moderator: John Eckman, Senior Director, Optaros Labs CSM-5: What Your Enterprise Can Do with Social Media Moderator: Chris Brogan, VP Strategy & Technology, CrossTech Media EST-5: Text Analytics/Semantic Search: Parsing the Language The application of semantic-based technologies to provide results based on the meaning of a searcher’s query is a growing area of search behind the firewall. Text analytics employs other computational techniques to provide a discovery pathway to relevant content. Our speakers will enlighten us about the ways in which they are related and similar, and when one is more appropriate than the other for practical applications. Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group |  |
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