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2011 Main Conference Schedule
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Keynote Sessions (K)
Customers & Engagement
Colleagues & Collaboration
Content Technology
Cross-media Publishing
Case Study
View Pre-conference Workshops
Gilbane Boston Main Conference – Wednesday - November 30, 2011
8:30
K1: Opening Keynotes: Big Ideas - Bold Statements
10:00
Break & Technology Demonstrations
Product Case Study
Hippo
11:00
K2: Opening Keynotes: Big Ideas - Bold Statements, cont.
12:00
Lunch & Technology Demonstrations
12:00 - 1:00
Product Case Study
Alfresco & Liferay powered by CIGNEX Datamatics
Product Case Study
Crown Peak
1:30 - 2:30
E1. Track Keynote: Managing the Customer Experience from Prospect to Advocate. How Do We Get There from Here?
C1. Track Keynote: Is Enterprise Social Networking and Collaboration a Game Changer or Time Waster?
T1. Mobile Development: App, Mobile Web, or Hybrid?
P1. What is the New Normal of Extreme Cross-media Publishing?
Product Case Study
Crown Peak
2:40
E2. The “New New” in Usability: B2B is Going Consumer
C2/T10. Evaluating Social and Collaboration Tools for Your Intranet
T2. Get Ready for Big Data
P2. iPad Publishing and UI Design
Product Case Study
Sitecore
4:00
E3. Building an Integrated Marketing Campaign for the Digital World
C3. Liberating Collaboration and Social Software for Knowledge Management
T3. Is HTML5 the Future - If so, When?
P3. Why Credible Content is Key to Monetization
Product Case Study
Simply XML
Case Study
5:00 - 6:00
Reception & Technology Demonstrations
Gilbane Boston Main Conference - Thursday December 1, 2011
8:30 - 9:30
E4. Content Strategy for Marketing
C4. From Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks
T4. Marketing & IT - How to Work Together
P4. Managing Digital Assets in the New Multi-channel World
Product Case Study
Velir
9:40
E5. Thinking Beyond the Website - Mobile and Other Channels Deserve Your Attention Too
C5. Making the Case for Tweets, Friends, Likes, and Pokes in the Enterprise
T5. Managing New Kinds of Content Mashups
E11/T12. How Does an Organization Manage Hundreds of Sites?
Product Case Study
Alfresco & Liferay powered by CIGNEX Datamatics
10:40
Break & Technology Demonstrations
Product Case Study
Interchanges
11:40
E6/C7. Social Matters
C6. What are the Three Things You Must Get Right to Succeed at the Social Enterprise?
T6/P5. Don't be Scared of Content Migration - But be Very Prepared
T8/C8. Successful SharePoint Adoption Strategies
Product Case Study
Granite Horizon
In The Cloud
12:40
Lunch & Technology Demonstrations
Product Case Study
WebNodes
Product Case Study
Crowell Solutions
2:00 - 3:20
E7/T11. One Project, Three Strategies: What Teams Need to Know About Design, Development and Content Strategies for Content-driven Initiatives
E9. SEO & Site Search
T7. What is the Proper Scope of a CMS?
T9. Creating Multi-lingual Taxonomies
Product Case Study
e-Spirit
3:30
E8. Measuring the Results of Customer Engagement
E10. Reaching a Global Audience
4:30
Adjourn conference
*Program Subject to Change
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