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2012 speakers

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Rick Allen
Principal / Content Strategist, ePublish Media

Rick Allen Blog - Twitter - LinkedIn
Speaking in: C6

Rick Allen has worked in higher education for more than fourteen years, helping to shape web communications and content strategy. As content principal of ePublish Media, a content strategy consultancy in Boston, Mass., Rick works with organizations to create, publish, and govern effective web content.

Rick writes and speaks often on higher education web publishing topics. He is the founder of Content Strategy New England and co-founder of Meet Content, a blog and online resource aiming to empower higher education to create and sustain web content that works.

Stefan Andreasen
Founder and Chief Technology Officer, Kapow Software

Stefan Andreasen Blog - LinkedIn
Speaking In: T7

Stefan Andreasen is a true entrepreneur, innovator and net-worker with more than 25 year experience in software. He spent five years in Boston with Advanced Visual Systems working on cutting-edge Java and visual programming projects. In 1998 he started Kapow as the largest European marketplace for cars, real estate and boats for sale. The items for sales was collected from dealer's websites and published on The Web ETL software is based on a scalable automation browser with full AJAX support, using flow-chart based visual navigation and programming, to allow for hyper-agile integration and automation between applications on the web (inside and outside firewall). In 2001 Stefan Andreasen sold the marketplace to the largest bank in Denmark and changed Kapow into a software company - Kapow Software. The software was developed into a full powered Enterprise-class Cloud and Application integration platform now serving more than 500 companies world-wide. In 1995 Stefan Andreasen relocated himself and the company headquarter to Palo Alto in California where he is now the Founder & CTO of Kapow Software.

Stefan is a frequent blogger on and speaks at many industry events about innovation and integration software trends.

Joseph Bachana

Joseph Bachana Twitter - LinkedIn
Speaking In: T6

Mr. Bachana began his career in the late 1980's at the New York Times in its Production Technology Group. He furthered his career at the Associated Press as technical services manager for AP AdSend, the digital delivery system from advertisers to AP member newspapers. Mr. Bachana went on to be senior Project Manager at I.M.A.G.E. Inc, then Senior Account Manager at Inacom, before founding DPCI in April, 1999.

A native of New York, Mr. Bachana is a graduate of both Brown (BA) and Columbia (GS) Universities and holds PMP certification from the Project Management Institute. Mr. Bachana serves on the editorial board of Palgrave-Macmillan's Journal for DAM, is a guest speaker on Multi-Channel Publishing, Content Management and Digital Asset Management at The O'Reilly Tools of Change Conference, The Gilbane Conference on Content Management, Createasphere Conference on Digital Asset Management, Henry Stewart Symposium, AIIM, Publishing Business, DMA and other industry conferences.

Rahel Anne Bailie
Content Strategist, Intentional Design

Rahel Anne Bailie Twitter - LinkedIn
Moderating: T10

Rahel Anne Bailie is a content strategist with a skill set encompassing content management, business analysis, information architecture, and communications. She operates Intentional Design, helping clients analyze their business requirements and spectrum of content to get the right fit for their content development and management needs, and facilitates transitions to new business processes, content models, and technology implementations.

Her experience gives her an intimate understanding of end-to-end processes, from requirements-gathering to implementation. She is an STC Fellow, and holds memberships in various associations to stay current in pertinent practice areas. She was recently cited as one of the top ten most influential content strategists.

Deane Barker
Partner, Blend Interactive

Deane Barker Blog - Twitter - Linkedin
Speaking In: Workshop D

Deane is Content Management Practice Director and founding partner at Blend Interactive, a web strategy, design and development firm in Sioux Falls, South Dakota. He has 16 years of web experience, including implementation of large-scale enterprise content management systems and intranets. Deane is a regular speaker on the content management and strategy circuit and writes about various web technologies at Gadgetopia. Deane is current board member of Content Management Professionals.

Luke Barton
Technical Director, Siteworx

Luke Barton Moderating: P4

Luke is a Technical Director at Siteworx, a digital agency and system integrator with offices in Atlanta, Chicago, New York, Raleigh, San Francisco and Northern Virginia. Luke has more than 16 years of development and implementation experience in areas such as web content management, CRM, analytics, software integration, business intelligence and digital marketing automation. Prior to joining Siteworx, Luke worked in a variety of technical and creative disciplines for eZ Systems, the creator of eZ Publish, as well as at Unboundary, where he managed strategic brand consulting, corporate communications and user experience design. Before building digital infrastructure for clients, Luke designed public works and environmental infrastructures as a civil engineer.

Robert Bean
Vice President, Interactive Director, Burns Marketing Communications

Robert Bean Speaking in: Kentico Product Lab/Case Study

Rob is one of those rare technologists who’s able to look at online projects from a business perspective, and he’s got a wide list of satisfied clients to prove it. He’s been an interactive guru since the infancy of the web, and has provided significant returns on interactive investments for HP, Freightliner Trucks, Vail Resorts, Comverge, Scrum Alliance, Merrick and Company, Nurse-Family Partnership, Kroll Factual Data, and Group Publishing. A master of using interactive applications in powerfully innovative ways, Rob is always focused on advancing business goals and achieving results while creating the optimum user experience and customer engagement. He is the social media team leader, and specializes in using online media to facilitate efficiency and help brands stand out from the competition. Rob earned his B.A. from Colorado State University.

Bryan Bell
Vice President, Enterprise Solutions, Expert System

Bryan Bell Twitter - LinkedIn
Speaking in: T3

Bryan has extensive software industry experience helping build organizations focused on desktop training, search, automated metadata extraction, taxonomy creation, knowledge management and semantic technologies. His background includes helping grow software companies including, Autonomy, APR Smartlogik and Concept Searching, and he has developed and executed sales, OEM and VAR strategies, reseller programs and other business development initiatives for a variety of companies at crucial points in their maturation processes.

Toby Bell
Executive Vice President, Litera Corp.

Toby Bell Twitter - LinkedIn
Speaking in: C4/T13

Toby joined the executive committee at Litera and is responsible for strategic planning, marketing, alliances, and business development. Litera has several patented content and collaboration technologies designed to enhance professional productivity and reduce risk. Prior to Litera, he was research VP for Gartner, the leading provider of global research and analysis on the information technology industry. Toby was responsible for covering a range of content management, business process, and analytics technologies as well as vendors and trends in those marketplaces. He served hundreds of clients primarily in the Financial Services, Government, Healthcare, Legal, and Manufacturing vertical markets. Prior to joining Gartner, Toby was a senior manager and director for both Andersen and Ernst & Young. He focused on technology consulting, research, applications development, and legal practice management for these Big 5 global professional services firms.

Andrew Bredenkamp
Founder, Acrolinx

Andrew Bredenkamp Blog - Twitter - LinkedIn
Speaking in: E8

Dr. Andrew Bredenkamp is president and founder of Acrolinx. Andrew has over 20 years of experience in multilingual information development. Before starting Acrolinx, Andrew was Head of the Technology Transfer Centre at the German Research Center for Artificial Intelligence (DFKI) Language Technology Lab. Andrew holds degrees in technical translation and linguistics and a Ph.D. in Computational Linguistics. He is on the advisory board of a number of organizations, including Translators without Borders and The Centre for Next Generation Localisation (CNGL).

Joe Boughner
Senior Consultant, Non Linear Creations

Joe Boughner Blog - Twitter - LinkedIn
Speaking in: C3

Joe Boughner has more than a decade of experience in a variety of strategic communications roles. As a senior member of non-linear creations‚ strategic services team, Joe is responsible for helping clients as diverse as Suncor, Petro-Canada, the Rotman School of Management and Rogers Communications understand the wide array of digital communications and marketing tools, tactics and channels available and integrate the best fits based on their needs and their audiences into their overall digital marketing strategies. Joe also teaches a course on social media for business at Algonquin College. You can follow Joe on Twitter at or check out his blog‚ Points on a Double Word Score‚ at

Robert Bredlau
Managinng Director, e-Spirit Americas

Robert Bredlau Twitter - LinkedIn
Speaking In: E7

Robert Bredlau leads e-Spirit’s international business development efforts since 2007 and now also manages the company’s North American operations. In addition he is the primary contact for IT- and market analysts.

has over 15 years of experience in developing strategic international markets in Europe and North America.

Prior to working for e-Spirit, has held senior-level international management positions in a number of IT related engagements, across a broad range of technologies.

Seth Burke
Founding Partner, Project Evolution Design & Development

Seth Burke LinkedIn
Speaking in: C2

Joseph Busch
Founder and Principal Consultant, Taxonomy Strategies

Joseph Busch Twitter - LinkedIn
Speaking in: T2

Mr. Busch is the Founder and Principal Consultant of Taxonomy Strategies. Taxonomy Strategies guides global companies, government agencies, international organizations and not-for-profits such as Nike, Oracle, the U.S. Environmental Protection Agency, the International Monetary Fund and Harvard Business Publishing in developing metadata frameworks and taxonomy strategies. Before founding Taxonomy Strategies, Joseph Busch held management positions at Interwoven, Metacode Technologies, the Getty Information Institute and PriceWaterhouse. He is a Past President of the American Society for Information Science and Technology (, and past member of the Board of Directors of the Dublin Core Metadata Initiative (

Cimarron Buser
VP, Business Development, Apperian

Cimarron Buser Speaking in: T9

Cimarron Buser leads Apperian’s global business development efforts and is responsible for developing new partnerships and working with technology, ISV and OEM partners. He has worked in enterprise solutions for over 25 years, providing creative and visionary leadership for products and services in web and mobile.

Prior to Apperian, Mr. Buser worked with Texterity, and launched the first iPhone digital magazine. He built a product, sales, and marketing organization that led the digital magazine industry by providing solutions to trade and consumer publications. Cimarron was also at FaxNet, later sold to Critical Path, and led the group responsible for internet messaging solutions for the telecom industry.

Tony Byrne
Founder, The Real Story Group

Tony Byrne Twitter - LinkedIn
Speaking In: Workshop A, Keynotes, E12/T4

Tony Byrne is Founder of Real Story Group, formerly CMS Watch, a vendor-neutral technology evaluation firm. A former reporter, publisher, international educator, Byrne previously headed the Engineering and Production groups at an Internet consulting firm. He is the author of The CMS Report, and publisher of the Enterprise Portals Report, the ECM Suites Report, the Web Analytics Report, and the Enterprise Search Report.

Arje Cahn
CTO, Hippo

Arje Cahn
Twitter - LinkedIn
Speaking In: P4

Arjé Cahn is CTO and co-founder of Hippo (Amsterdam, Boston), and runs the Hippo CMS development team. In 2010, Arjé was named Top 5 CMS Executive under 35 by CMSWire. He has earned his merits in the open source world as Member of the Apache Software Foundation. Arje Cahn is a frequent speaker at international conferences on content management, open source and information management. He shares his thoughts on content management and open source on his blog at and on

Larry Chait
Managing Director, Chait and Associates

Larry Chait LinkedIn
Speaking in: C5

Larry Chait is Managing Director of Chait and Associates, Inc., a consultancy that advises senior managers and their teams on achieving and sustaining high performance. He has over forty years of business-management experience. In his consulting work, Larry has helped executives and organizations manage change. His focus is on knowledge management, change management, and business process improvement. In addition, Larry supports clients as an executive and team coach.

Prior to Chait and Associates, Larry was Vice President and Director of Arthur D. Little, Inc. He held positions including chief knowledge officer, director, and principal. While at ADL, Larry developed the firms Process Improvement methodology and built its BPI practice. Before ADL, Larry was president of his own retail organization and vice president of product development for a national IT services company.

Larry has authored three books, is a contributing author of Managing the Learning Process of the Corporation and Knowledge Management in Practice: Connections and Context, and is co-author with Lynda Moulton of an upcoming book on practical knowledge management. He has authored 20 articles, lectured in post-graduate programs in seven universities, and spoken at over 40 conferences.

Larry is president of the Boston KM Forum, an organization serving KM practitioners. Larry received his A.B. in Economics from Cornell University and his M.B.A. from Harvard Business School.

Leonor Ciarlone
Principal, LMC Communications

Leonor Ciarlone LinkedIn
Moderating: T1, T6, T7

Leonor Ciarlone is principal of LMC Communications, applying expertise in brand management, strategic content creation, social media management, and marketing communications as a consultancy service for nonprofit organizations and content technology vendors. A former Lead Analyst and Co-Founder of Gilbane's Content Globalization Practice, she provided advisory services on branding and marketing strategies, content strategy and management programs, and technology implementations for a range of cross-industry organizations. With over 25 years as a content strategist in consulting and operational roles, Ciarlone has a broad experience in the design and development of integrated marketing communications centered on people, process and technology best practices.

Avery Cohen
Principal, Metrist Partners

Avery Cohen Blog - Twitter - LinkedIn
Speaking In: E4

Avery Cohen helps marketers use interactive media to gain actionable insights into customer needs. At Metrist Partners, Avery has helped companies rethink their brand experience, optimize web sites and troubleshoot drops in traffic or conversion rates on web sites.

Avery and the staff at Metrist Partners have developed expertise in web analytics, search engine optimization, search advertising, email marketing, test design and social media. Metrist Partners engages with strategic visions and executes successful Internet marketing tactics on behalf of clients in diverse industries. Clients include Advertising Age, Crain‚ Chicago Business, and Peapod. Avery speaks frequently on web analtyics, including speaking at the CMS Expo and the Gilbane Boston 2011.

Prior to founding Metrist Partners, Avery held leadership positions in information technology and Business Intelligence. During that time, he helped organizations collect, design, manage, develop and interpret data from their business systems. He worked in a wide variety of industries, and with clients that include Fortune 500 business managers, marketing executives and entrepreneurs. His experience includes supporting and developing a state-of-the-art planning and forecasting system for an international business, managing information technology and introducing new technologies for Fortune 100 companies, and managing consultants on an extensive range of business intelligence platforms.

Georgy Cohen
Principal, Crosstown Digital Communications

Georgy Cohen Blog - Twitter - LinkedIn
Speaking In: E2, C6

Georgy Cohen is principal at Crosstown Digital Communications, a fim committed to helping educational institutions more effectively tell their stories online. Previously, she was manager of web content and strategy at Tufts University. Georgy is also co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works. She is a frequent speaker, writer and consultant on topics relating to web content and digital communications, in higher education as well as other fields. Georgy’s background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

Glenn Conradt
Vice President, Global Marketing and North America, CoreMedia

Glenn Conradt LinkedIn
Speaking In: E7

Glenn Conradt leads CoreMedia’s global marketing efforts and manages the company’s North American operations.

He has 20 years of experience in North America, Europe and Africa in enterprise, business intelligence and portal technologies.

Prior to CoreMedia, Glenn was Vice President, Marketing at Tiburon, Inc., where he led the repositioning and re-branding of the company. Glenn also held executive management positions at Microsoft, Computer Associates, Sterling Software, Systemfabrik and Gentia Software.

Glenn earned a bachelor’s degree from the University of South Africa.

Brian Courtney
General Manager, Industrial Data Intelligence, GE Intelligent Platforms

Brian Courtney Twitter - LinkedIn
Speaking in: T7

Brian Courtney has more than 20 years of experience in the software industry, having worked in Operations, R&D, Marketing, Sales, and Global Service Delivery. He joined GE in 2011 and is currently the General Manager of Operations Data Management, where he helps define, develop and execute GE‚ ODM business strategy. Leveraging a strong background in PLM and Data Management, Brian manages a portfolio of data management software offerings and leads the company‚ go-to-market plans and global marketing initiatives in the industrial sector.

Prior to GE, Brian was Vice President at Ixonos USA, the North American arm of Ixonos PLC, which focuses on mobile software and hardware solutions. His past experience includes working for PTC as a Technology Fellow and for companies such as HP and Smith & Nephew in informatics. Brian also founded a startup in the technology services sector, followed by 10 years of consulting in the technology field. He holds a B.S. and M.S. in Computer Science from the University of Massachusetts and an MBA from Massachusetts Institute of Technology.

Jeff Cram
Chief Strategy Officer and co-founder, ISITE Design

Jeff Cram Blog - Twitter - LinkedIn
Speaking In: T10

Jeff Cram is Chief Strategy Officer and co-founder of ISITE Design (, a national interactive agency and CMS consultancy. He also serves as managing director of its Cambridge, Mass., office. Jeff is the publisher of the popular CMS Myth blog (, where he writes on web content management strategy, user experience and marketing. He is also a top rated presenter at industry events and conferences including Marketing Sherpa, Gilbane, CM Pros and ExactTarget. Jeff resides in Cambridge, Massachusetts.

Russ Edelman
President & CEO, Corridor Company

Russ Edelman Twitter - LinkedIn
Speaking in: C4/T13

Russ is the Founder and CEO of Corridor Company (formerly Corridor Consulting), a Software Development and Consulting Company, focused specifically on Microsoft SharePoint and the Enterprise Content Management (ECM) industry for a global clientele. Russ was recognized in the top SharePoint 50 influencers and an AIIM fellow and is an active industry analyst helping to define key industry trends by contributing to media outlets including HBR, CNBC, Huffington-Post, InformationWeek, CIO Magazine, AIIM Communities and KMWorld.

Mattias Ellison
Findability Business Consultant, Findwise AB

Mattias Ellison Blog - LinkedIn
Speaking in: T2

Mr. Ellison is leading the Business Consulting department as well as being a Senior Project Manager at Findwise. He has been with the company for nearly 4 years. Mr. Ellison holds a Master of Science in Industrial Engineering and Management, and had prior to Findwise more than 10 years' of experience from sales and project management from various types of projects and industries including Telecom, Media and Manufacturing.

Findwise is a leading international consultancy company in the area of search and Findability. Being involved in the business development process, Mr. Ellison has played an active part in the building of Findwise into not only being a leading search technology specialist but also being a leading provider of tailored search-driven solutions. In the role as Findability Business Consultant, his main focus and interest is to guide our customers on how they should best use search-driven Findability solutions to support their organization. Forming a Findability Strategy, requires insight into the information access needs and challenges of the organization to make sure that search technology is best implemented to address these needs and to support existing business and IT strategies and goals.

Rob Felton
Senior Associate, ifridge & Company

Rob Felton Blog - Twitter - LinkedIn

Marketer, business developer and sometimes salesperson, Felton straddles the various sides of the go-to market process with a passion for all. He's worked in a variety of spaces, from publishing to products, toys to technology, and has an unnatural urge to alliterate always. He’s currently a Senior Associate for ifridge and Company, where he works to build great companies. He began his career as a journalist, where he developed a talent for doing a deep dive into any subject area in a short period of time. He has held various positions with companies in the pop-culture, toys, apparel and entertainment industries, and enjoys being a talking head on TV programs like CBS This Morning and G4’s Attack of the Show.

Felton likes to spend his spare time cooking at his social media project / home restaurant Felton’s Bar & Grill for his wife, daughter and guests. In between all of this, he watches NHL hockey (when there's not a lockout), builds LEGOs, covets the latest gadgets and tech for his home, and collects wine bottles that he enjoys emptying after an appropriate amount of aging.

AJ Gerritson
Founding Partner & Social Media Strategist, 451 Marketing

AJ Gerritson Blog - Twitter - LinkedIn
Speaking In: Workshop E

AJ Gerritson is a Founding Partner at 451 Marketing, an award-wining Boston-based communications agency that focuses on integrating public relations, social media, and search engine marketing campaigns for mid to large-sized companies. Founded in 2004, 451 Marketing was recently recognized for the second consecutive year as a 2012 Boston Business Journal Pacesetter – an award recognizing the 50 fastest growing private companies in Massachusetts. With more than 13 years of experience in interactive brand strategy, social media marketing, search marketing, interactive marketing, and public relations, AJ oversees the agency’s strategic direction, sales, and marketing efforts.

Prior to co-founding 451 Marketing, AJ was Vice President at Zeeo Interactive, Inc. There, he helped provide interactive strategy for brands such as Time Warner, and Disney. Previous to his work at Zeeo, AJ was the Vice President of Public Relations for, an online food company he helped build from the ground up and position for successful acquisition.

In 2010, Boston Business Journal recognized AJ as a member of their “40 Under 40” class. AJserves as President and Board Member for the Boston Irish Business Association, an organization he co-founded. He also sits on the boards of Junior Achievement of Northern New England, where he serves as Chair of the marketing committee, and March of Dimes of Boston. When he's not devouring information on new media, you can find AJ on the rugby pitch – he was a two-time Rugby All-American and played professionally in Ireland.

Frank Gilbane
President, Bluebill Advisors & Conference Chair

Blog - Twitter - LinkedIn
Moderating: K1

Frank Gilbane is President of Bluebill Advisors, Inc., and founder and organizer of the Gilbane conferences. Frank was previously President of Outsell Inc’s Gilbane Group, founder and CEO of Gilbane Group Inc, Publishing Technology Management Inc, a co-founder and Managing Director of Technoforum SARL and the Documation conferences in North America and Europe, and Publisher of the Gilbane Report. Frank was a founder and former member of the board of the Content Management Professionals Association (CM Pros). He was also a founding member of the Board of Advisors to SGML Open (now OASIS). Frank has a Bachelors degree from Boston University and a Masters degree from Tufts University in Philosophy.

Now the fun part: According to Real Story Group and CMS Watch Founder Tony Byrne “Every truly worthy community boasts a genuine eminence grise. For the content management analyst community, that person is surely Frank Gilbane.” - According to Content Management Bible author Bob Boiko, “Frank is the godfather of document and content management.” – According to Digital Clarity Group President Scott Liewehr Frank is the “Godfather of Content Management”.

Rebecca Goldthwaite
Vice President, Print and Digital Production & Content Management at Wolters Kluwer Health

Rebecca Goldthwaite Twitter - LinkedIn
Speaking in: P3

Rebecca Goldthwaite is the Vice President of Production & Content Management at Wolters Kluwer Health [Professional & Education Division], where she focuses on traditional publishing activities along with the transformation of the business as content solutions migrate from print to digital. In addition to her work with WK, Rebecca's past experience includes extensive strategic supplier and program management.

Seth Gottlieb
Solutions Manager, Global Marketing Operations, Lionbridge

Seth Gottlieb Twitter - LinkedIn
Moderating: E9/T12
Speaking In: E12/T4, T10

Seth Gottlieb has 15 years of experience using, implementing, and reviewing content technologies. As an integrator and consultant, he has helped businesses large and small improve the efficiency and effectiveness of their content management and publishing. As an industry analyst, Seth has earned a reputation for integrity, technical knowledge, and writing ability for his reports on Alfresco, Daisy, Drupal, Hippo, Jahia, Apache Lenya, Magnolia, and OpenCMS. Other publications include articles for CMS Wire, Cutter IT Journal, the Web Content Management Report, and ZDNet. Seth regularly posts on his blog Content Here.

Seth is a regular speaker at content management and technology conferences including KM World, J. Boye, Gilbane, and Linux World.

Seth's current role is Solutions Manager for Global Marketing Operations at Lionbridge where he works with medium and large sized global corporations to improve the execution of their content strategies. Prior to joining Lionbridge, Seth founded and managed the vendor neutral consulting and analyst firm Content Here where he specialized in helping companies select and leverage content technologies and published reports evaluating different platforms.

Steve Gotz
Commercial Development Manager, CNGL

Steve Gotz
Moderating: E8

Known for combining an entrepreneurial spirit with a passion for technology innovation, Steve Gotz has worked at the perplexing, but often rewarding front-end of research and new product development throughout his entire career. Steve has over 15 years of experience commercialising software and service offerings in large corporate intrapreneurial environments (AT&T Labs), academic laboratories as well as small entrepreneurial ventures.

Today, Steve is Commercial Development Manager at CNGL, a Science Foundation Ireland (SFI) funded research centre, where he is responsible for establishing the IP management infrastructure, researcher engagement strategy and commercialisation framework for this young academic research group with more than 150 researchers involved in developing novel technologies that enable seamless interaction between people, content & systems. In his current role he manages strategic alliances and partnerships with major industry players including IBM, Microsoft and Symantec, as well as universities, government bodies, funding agencies and international investors. In addition, as Coordinator of the Centre‚ at new d.LAB he has been instrumental in positioning CNGL as a driving force in using human-centered design principles to deliver more impactful research outputs not only for corporate sponsors but also multiple spinout companies.

Previously, he was part of a select team that helped AT&T Labs to move technology from conceptual development in the R&D lab to commercialisation, with one of the 1st secure digital distribution platforms available to the content industry. That technology was eventually licensed to Apple and became the core of what is now iTunes. Following on from AT&T, he has crafted and built businesses around an array of emerging content technologies, the most successful of which was DigitalHound Inc., a digital rights enforcement platform which was named one of the Top 20 companies in New York City (NYNMA, 2000), and eventually acquired by iCopyright. Prior to joining CNGL Steve was awarded an Isis Innovation Fellowship at Oxford University, where he studied emerging trends and best practices in early-stage innovation management, commercialisation and entrepreneurship policy.

He has a Bachelors degree in Biomedical Sciences from Binghamton University and an MBA from the University of Oxford with a concentration in Technology & Innovation Strategy.

Darren Guarnaccia
Senior VP of Product Marketing, Sitecore

Darren Guarnaccia Twitter - LinkedIn
Speaking in: T7

Darren is broad technologist with a deep understanding of the Web and digital marketing industry. Early in his career he served as Director of Technology for a large financial organization. He subsequently ran e-Commerce operations for a large regional Consulting organization, building sizeable e-Commerce and content management solutions for enterprises.

In 2003 Darren was VP of Product Marketing for RedDot-The Open Text Web Solutions Group. Darren was instrumental in leading the growth of RedDot from a small start up to a global Web Content Management System (CMS) company. Similarly, at Sitecore, Darren’s responsibilities include Product Planning and Management, technical briefings with Analysts, Press, and major Clients, and Business Development and Alliances.

Darren has spoken at various technology and business events around the world. He has been published in several leading publications and is a subject matter expert on Web content strategies, digital marketing and mobile.

Ole Gulbrandsen
CTO, Webnodes

Ole Gulbrandensen Twitter - LinkedIn
Speaking in: T6

Ole Gulbrandsen is currently the CTO at Webnodes in Norway. Ole Gulbrandsen has 12 years of experience with building and designing CMS systems. His main expertise is information architecture and programming with Microsoft technologies. He has an engineering degree from Imperial College in London and a Master degree in Industrial Design from Royal College of Art. He has been regular speaker at the Internet World Exhibition and several events in Norway. In the latest years his main focus has been the semantic web, linked data and related technologies.

Irina Guseva
Analyst, Real Story Group

Irina Guseva Blog - Twitter - LinkedIn
Speaking in: T8/E10, Workshop A

Irina Guseva is an analyst covering technology across the enterprise information landscape including web content management and digital asset management. Irina has more than 15 years of experience in content technologies, starting her career as a journalist working in print, TV, radio and online. Prior to joining The Real Story Group in 2011, she worked as a CMS practitioner, consultant, and industry watcher. It all started years ago with linguistics, newspaper and broadcast content creation and management, and online publications, where she worked as a reporter, radio DJ, TV host and online content strategist/manager. Guseva holds a BA and MA degrees in Roman-Germanic Linguistics and Literatures from Tomsk State University, and an MA in Journalism/Media Management from the University of Missouri-Columbia.

Rachel Happe
Co-founder, Community Roundtable

Rachel Happe Blog - Twitter - LinkedIn
Speaking in: C1

Rachel has over fifteen years of experience working with emerging technologies including enterprise social networking, eCommerce, and enterprise software applications. She has been both a product manager and a management analyst, and brings with her multiple perspectives on technology development and use.

As an analyst at IDC, Rachel initiated their enterprise social software practice and wrote groundbreaking research including

  • The Power and Passion of Organic Communities: How Technology Can Be Used to Increase Discovery, Engagement, and Productivity
  • The Social Enterprise: How Social Networking Changes Everything
  • U.S. Social Networking Application 2008–2012 Forecast: Enterprise Social Networking Takes Hold.

Rachel has served as a product executive at both Mzinga and Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis. While at Bitpass, Rachel was instrumental in developing Mperia, an social networking site for indie muscians and their fans. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by the internet. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in both social media and product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business.

She blogs at, serves on Social Media Today’s Blogger Board, the Enterprise 2.0 Conference Advisory Board, and as an Isis Parenting Fellow & a GigaOm Pro Analyst.

Larry Hawes
Principal, Dow Brook Advisory Services

Larry Hawes Twitter - LinkedIn
Speaking in: C2

Larry Hawes is the Principal and founder of Dow Brook Advisory Services, where he advises enterprise software vendors on product roadmap, positioning and messaging, go-to-market, and merger and acquisition strategies. He is also an internationally-recognized expert on the application of information management technologies to drive high-value business transformation.

Larry's research and presentations are focused on networked business – the nexus of communication, collaboration, social networking, content management and process/activity management within and between organizations. He blogs for Forbes and the Dow Brook blog. Larry's thought leadership has also been featured in The Wall Street Journal, The Financial Times, Wired and many other publications.

Larry's work experience includes three plus years as an analyst and consultant at Delphi Group, and almost five years as an IBM consultant and program manager. Immediately prior to founding Dow Brook, he was Lead Analyst – Collaboration and Enterprise Social Software at the Gilbane Group.

Heather Hedden
Taxonomy Consultant, Hedden Information Management

Heather Hedden Twitter - LinkedIn - Blog
Speaking In:

Heather Hedden is a taxonomy consultant a through her business Hedden Information Management (, helping varied clients develop faceted and hierarchical taxonomies and metadata strategies for web or internal content/document management to support browsing and searching. She also teaches online continuing education workshops in taxonomy creation through Simmons College Graduate School of Library and Information Science and gives conference and customized workshops on taxonomies. Heather previously worked as a taxonomist at Project Performance Corporation, First Wind, Viziant Corporation, and Thomson/Gale. She is the mentoring chair of the mentoring committee of the Taxonomy Division of SLA and the founder and past manager of the Taxonomies & Controlled Vocabularies Special Interest Group of the American Society for Indexing. Heather is the author numerous trade journal articles and the book, The Accidental Taxonomist (Information Today Inc., 2010).

Bruno Herrmann
Director of Globalization and Localization, The Nielsen Company

Bruno Herrmann LinkedIn
Speaking In:

Bruno Herrmann is responsible for global content operations across 6 regions at The Nielsen Company, focusing on global product and content design and management as well as on international usability areas. He joined The Nielsen Company in 2003 to manage multiple content and digital marketing programs in EMEA. Previously, he managed Internet globalization programs at HP and various content management initiatives in addition to Web localization projects at Compaq, both at EMEA and global levels. Prior to joining Compaq, he worked in the marketing communications area and in the localization industry as a consultant, linguist and program manager, taking part in major international projects for high-profile technology clients.

Demian Hess
Senior Consultant, Avalon Consulting

Demian Hess LinkedIn
Speaking in: P3

Demian Hess is an Architect in the Washington, DC offices of Avalon Consulting, LLC. With over ten years' online publishing experience, Demian has held positions in the online journals and medical textbooks divisions of Elsevier Science, served in the data transformations group at PubMed Central, and was the Senior Developer at CQ Press, an imprint of SAGE Publications. A graduate of Brown University, Demian holds a Masters in English from Oregon State University, as well as an MS in Information Systems from Drexel University.

David Hobbs
Website transformation Consultant, David Hobbs Consulting

David Hobbs Blog - Twitter - LinkedIn
Speaking in: Workshop D

David Hobbs guides website transformations, helping clients get control over these challenging undertakings. Rather than taking a tool-driven or cookie-cutter solution, David uses a pragmatic, independent, and customized approach. In particular, he looks broadly at the factors that lead to website migration success including the team, product management, content, technology, and metadata, and distills complex problems into patterns. David also helps with purely internal transformations to set up teams for better ongoing improvements.

David’s recent clients have included the World Bank, BIO, Realtree, Thomson Reuters, the Centers for Disease Control and Prevention, the Heritage Foundation, McKesson, and David began to work professionally in technology as a C programmer over twenty years ago and has worked for and consulted to a variety of organizations. Starting with global rollout planning for an internet product in 2007, David has mostly worked on large web or internet projects.

David is the author of the Website Migration Handbook.

Fred Hollowood
Director, Research SES, Symantec

Fred Hollowood Speaking in: E8

Fred is a Research Director in Symantec’s Research Labs (SRL) based in Dublin. His career in localisation commenced in Xerox, Welwyn, UK in 1988 and has held a variety of positions in the industry both on the publisher and vendor side culminating in his appointment to Symantec in 1997. He is an active participant in industry bodies including the Translation Automation User Society (TAUS) and the Centre for Next Generation Localisation (CNGL).

He currently runs an eight person research team covering big data, a range of language technologies and community collaboration. He has three post-doctoral research engineers and additionally, four Ph.D. students co-supervised with Dublin City University and Trinity College Dublin, supported by a software engineer.

Research interests: The use of pre and post-processing technologies in Machine Translation, Post-editing techniques, Content Curation, Text Analysis, Modelling Community Behaviour, Sentiment Analysis and Information Extraction from “Big Data”.

Amanda Holtstrom
Senior Consultant, Non Linear Creations

Amanda Holtstrom Twitter
Speaking in: C3

Amanda Holtstrom has worked in the Enterprise Content Management industry for over 7 years. During her time with OpenText she created designs for many of the products in the ECM Suite across Windows, Unix, web and mobile platforms, as well as presenting topics such as user adoption, solution design and interaction design at OpenText's user conference. Since joining non-linear creations strategy team, Amanda has helped organizations envision their SharePoint deployments beyond the intranet and into the realm of ECM‚ including document and records management, collaboration and workflow. Her technology and implementation recommendations are influenced by her drive to produce solutions that ensure excellent user adoption.

Jim Howard
Chief Executive Officer, CrownPeak

Jim Howard Blog - LinkedIn
Speaking in: E7

As CEO, Jim is focused on advancing CrownPeak's leadership in the software-as-a-service market. Under Jim’s leadership since its founding in 2001, CrownPeak has become the market leading company in cloud-based content management software. Among the companies in the CrownPeak client roster today are Staples, Skype, MetLife, Intercontinental Hotel Group, Kaiser Permanente, Moog, and the State of Virginia. CrownPeak has been named as one of the 100 most influential companies in Online Content by eContent Magazine, and was chosen as an SIIA Codie Award finalist for Best Content Management Solution three years in a row. Jim was named by CMSWatch as one of the 20 People to Watch in Content Management.

Jim’s professional background combines extensive startup experience with years of software development and professional services delivery and management. He has spent the past eleven years working with web content management and search technologies.

Jim previously held senior executive positions in professional services management, sales, and operational management with companies such as USWeb, MarchFIRST, and successful startup, W3-design.

Phillip Hyun
Chief Technology Officer, EndPlay, Inc.

Phil Hyun LinkedIn
Speaking In: P2

Phillip Hyun is Chief Technology Officer of EndPlay, Inc., a leading Software as a Service (SaaS) provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment and education. He also serves as Board Member for PacificWest Energy Solutions. Phillip was most recently the Founder and CEO of Koinos Technology, later acquired by GameCloud Studios. Prior to Koinos, Phillip was the Chief Technology Officer and Senior Vice President of Strategic Development for Sports Composite DE, where he led the engineering team to develop integrated products for the company’s cutting-edge fantasy trading platform, and worked with clients such as the National Basketball Association (NBA). He was also the CEO of Nexad Systems, which built Ecommerce solutions, marketing strategies and online frameworks for companies such as FOX Sports, LG Electronics and Hyundai Motors, among others. Phillip has over 10 years of Web industry and software development experience. He holds a Bachelor's Degree from the University of California at Berkeley.

Vern Imrich
CTO, Percussion

Vern Imrich Blog - Twitter - LinkedIn
Speaking in: E7

Vern is responsible for assessing market needs and creating the long term strategic vision for Percussion Software's products and technology. In his 13 years at Percussion, he has defined or guided the product direction of virtually every Percussion product, including a foundational role in the Percussion CM System. He frequently speaks and writes on Web best practices and technologies such as the use of social media, content and XML.

Vern pursued graduate research at the Massachusetts Institute of Technology and holds a bachelor's degree from the University of California at Berkeley.

Tony Jewitt
VP of Big Data Solutions, Avalon Consulting

Tony Jewitt LinkedIn
Speaking in: T3

Tony Jewitt is Avalon's Vice President of Big Data Solutions. He has more than 20 years of experience in marketing, sales and business development within the information technology industry. Prior to joining Avalon, Jewitt was CEO of The Hive Group, a leading data visualization software company, where he led the firm from its start-up phase with three pilot projects to profitability with over 100 major customers. Prior to Hive Group, Jewitt was Senior Vice President of Marketing at InStranet (acquired by where he oversaw all areas of product strategy, corporate and product positioning, and managed all corporate-level marketing functions including InStranet's customer advisory board. Prior to InStranet, Jewitt was Group Vice President of Extranet Business Development at Business Objects where he led the company's pioneering work in extranets and e-business. During his tenure with Business Objects, Jewitt grew the extranet division from start-up to over $40m in annual revenues in three years. Before joining Business Objects, he served as Director of Business Development for Oracle Corporation's Education Division and worked as a consultant and systems engineer at EDS. Jewitt holds a Bachelor of Science in Electrical and Computer Engineering from the University of Texas at Austin.

Brad Kain
CTO, PublicRelay

Brad Kain
Twitter - LinkedIn
Speaking in: T5

Brad Kain is a proven technologist and entrepreneur with a track record of successful software development since 1986. His initial work focused on methods for software specification and model-driven development. He co-founded Quoin, a software engineering boutique, in 1994, where he was responsible for large-scale projects in social media, online publishing, financial services, business intelligence, e-commerce, and other domains. As CTO of PublicRelay, he led the engineering effort for a sophisticated media monitoring and analytics platform. He was key contributor on the product concept, and continues to lead research and development. Brad holds a Bachelor of Science in Applied Mathematics and Computer Science from Pennsylvania State University (1986).

Jonny Kaldor
Managing Director, Kaldor Group (creator of Pugpig)

Jonny Kaldor photo Twitter - LinkedIn
Speaking In: Workshop C, K1, P1, P4

Prior to co-founding Kaldor, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business. Kaldor is a software house that conceives, designs and builds beautiful and innovative mobile content platforms and applications. Pugpig is the smoothest, fastest HTML publishing platform for iOS and beyond.

Dan Keldsen
Co-founder, Level 50 Software and Chief Innovation Officer, Information Architected, Inc.

Dan Keldsen
Moderating: T9

Dan Keldsen has multiple projects in play in the 21st century - the two primary efforts being the Chief Innovation Officer and Principal Consultant at Information Architected and co-founder of Level 50 Software.

The focus of Information Architected:
Enterprise collaboration, social, information and innovation management - from assessments through strategy and into implementation, with traditional on-premise software, cloud, SaaS, or open source solutions.

The focus of Level 50 Software:
Custom mobile and web apps, with a mobile first and user first strategy that takes advantage of agile development for faster time to market, and long-term strategy that keeps multi-platform capabilities and Bring Your Own Device (BYOD) strategies in mind from the beginning.

He has been in the information management space as a CTO, industry analyst, consultant and advisor since 1994, and can be found writing for Information Week, CMSWire, Internet Evolution and many other media outlets.

More about the work of his teams can be found at:

Mary Lee Kennedy
Senior Associate Provost for the Harvard Library

Mary Lee Kennedy LinkedIn
Speaking In: K1

Mary Lee Kennedy joined the Office of the President and Provost on July 15, 2011 as Senior Associate Provost for the Harvard Library. She is responsible for working with constituents both inside and outside of Harvard to develop strategies and policies for the 21st- century Harvard Library, and for leading and overseeing the transition of Harvard's libraries into a more closely coordinated management structure. In its new structure the Harvard Library reports to the Senior Associate Provost. Ms. Kennedy is a member of, and works closely with, the Library Board. Previous to this position she was on the Library Task Force and the Library Implementation Work Group. In 2004, Ms. Kennedy joined the Harvard Business School as executive director of Knowledge and Library Services. She came to Harvard from the high technology sector where she led knowledge management organizations at Microsoft Corporation and Digital Equipment Corporation. Since the beginning of the Internet age, Ms. Kennedy has pioneered innovative technologies, business models, information services and products to enable the exchange of ideas, expertise and information.

Sally Kleinfeldt
Director of Consulting, Jazkarta

Sally Kleinfeldt LinkedIn
Speaking in: E9/T12

Formerly a developer herself, Sally Kleinfeldt now manages the development of websites and web applications using open source technologies. At her company Jazkarta, she has created a unique approach to applying agile methodologies to projects that build on a full-featured content management system. Her interests and experience include data and content management, information retrieval, biology, information visualization, and the Plone open source CMS. She has spoken at conferences on topics that include search, web services, moving to the cloud, and collaboration. She has a Ph.D. in biology, and particularly enjoys projects that make scientists and academics more productive.

Daniel Kraft
Managing Partner, ifridge & Company

Daniel Kraft Blog - Twitter - LinkedIn
Speaking in:

Dilo Kruyswijk
Managing Director, IST@ease

Dilo Kruyswijk LinkedIn
Speaking in: E6

Mr. Dilo Kruyswijk is currently employed by, an online operational services company with 50 employees, based in Amsterdam, the Netherlands and Istanbul, Turkey. The Company offers content management, email marketing, online content enrichment and online content design services to a host of blue-chip multinational companies among which Philips Electronics and Hertz. He was previously employed by Air France KLM, and for this company in his last position responsible for all e-commerce content fulfillment and online back office operations.

Mr. Kruyswijk holds a MBA from the University of Groningen, the Netherlands. Mr. Kruyswijk has extensive experience in website globalization strategies and its organizational needs. He has played a major role in organizing the content and email marketing fulfillment operation of multinationals with websites responsible for over 30% of their total sales. Furthermore, Mr. Kruyswijk is consultant to the board of Turkish Airlines for E-commerce.

Mary Laplante
Vice President and Solutions Architect, Outsell Inc

Mary Laplante Blog - Twitter - LinkedIn
Moderating: E6, P2, P3

Mary Laplante is Vice President and Solutions Architect with Outsell, Inc. In this role, Mary provides a bridge between client business needs and Outsell’s market-leading strategic services. She works collaboratively with clients and Outsell’s analysts and consultants to define and structure solutions that positively impact the client’s business performance. She also supports delivery of those solutions, interfacing with other parts of the Outsell organization to ensure the highest levels of client satisfaction. As a subject matter expert for Outsell’s clients, her industry knowledge and applications expertise lies in content globalization and technologies for multilingual content management, XML and structured content, multichannel digital publishing, and web content management.

Mary has 27 years of experience in standards, publishing, software marketing, and research and consulting arenas. From 2004 through 2010, she was Vice President for Client Services and Senior Analyst at the Gilbane Group, acquired by Outsell in 2010. Prior to joining Gilbane, she was a founding partner in Fastwater LLP, a consulting firm that helped companies take new products to market. From 1996 through 1998, she was a Director in the Dynamic Software Strategies Group at CAP Ventures/InfoTrends, a research and consulting firm that tracks markets for document and printing technology. She was the first Executive Director of the organization now known as OASIS (Organization for the Advancement of Structured Information Standards), serving from 1993 through 1996. She has worked as an independent consultant helping companies implement publishing technologies, and she has held management and senior marketing positions at software companies in the XML and content management markets.

Scott Liewehr
President & Principal Analyst, Digital Clarity Group

Twitter - LinkedIn
Speaking in: K1, Workshop B
Moderating : E1

The founder of Digital Clarity Group, Scott believes that digital content is transforming the enterprise, and he strives to provide clarity and pragmatic advice to help organizations through this change. With a passion for content management since leading the development of his first large-scale intranet for Starwood Hotels in the late 90′s, Scott has led ECM, WCM and portal engagements for more than 55 Fortune 500′s.

Prior to DCG, Scott was the Lead Analyst for the Web Content Management practice at the Gilbane Group and led the professional services teams for several integrators and consultancies before that. Outside of DCG but within the digital transformation world Scott keeps busy as the elected President of the Content Management Professionals association, the host of CMS Connected ( and the chair of the Engagement Track at Gilbane conferences.

A proud parent, Scott shares his commitment to kids by helping children with autism and autism-spectrum disorders as a member of the Board of Directors for the School for Language and Communication Development in New York. Although Scott lives in New York with his wife and three great kids, he spends his down time enjoying anything to do with Chicago’s zoo of sport franchises – Cubs, Bears, and Bulls.

David Lipsey
Principal, Media & Entertainment, optimity Advisors

Moderating: T8/E10

David Lipsey is a well-known as a founder of the field of digital asset management and a contributor to digital content projects. David works with contemporary content issues - both analog and digital - in the corporate, studio, television, magazine, trade and technical publishing and information aggregation industries - and museums whenever he can. His particular focus is on digital content in the Media and Entertainment sector and extensive work in the consumer packaged goods, manufacturing, pharmaceutical and advertising businesses. He's been involved with the field of Digital Asset Management since its inception and is an international leader in this field. He serves as the Chairman of the global conferences on The Art and Practice of Managing Digital Media and the international DAM Foundation. David is the Principal for Media & Entertainment at Optimity Advisors.

Peter G. Marsh
EVP, Global Product Strategy, Atex

Peter G. Marsh Twitter - LinkedIn
Speaking In: P2

Peter is responsible for overseeing the complete Atex solutions portfolio, including software products for Advertising, Content Management, Web CMS, and Audience Development. Peter joined Atex in 2005. He architected the Atex DNA strategy, as well as the OneView browser-based framework that provides a single view of the customer, a single view of the content across all Atex products. In 2010, Peter launched the Atex Customer Value Management program, which is designed to maximize the lifetime value of Atex products for all 1,000+ global clients. Peter is a frequent speaker at industry conferences, and his articles appear regularly in business publications around the world. A longtime media veteran, Peter founded Deadline Data Systems in 1992, developer of software technologies for the publishing industry. Before joining Atex, Peter was the CEO of 5 Fifteen Inc., and he has held senior management positions at Xenotron, EBSCO Publishing, and ECRM. Peter has a B.Sc. from Boston University, with a Summa Cum Laude degree in Journalism and Communications. He is also a member of the Board of Directors for the Samaritans, a Boston based non-profit organization dedicated to suicide prevention.

Cathy McKnight
Partner, Principal Analyst at Digital Clarity Group

Cathy McKnight LinkedIn
Moderating C4/T13
Speaking In: C2

A founding partner with Digital Clarity Group, Cathy has a passion for working with clients to maximize their potential for success and profitability by helping them find the right-fit digital content management technology that will increase employee engagement and efficiencies. As an analyst, consultant, strategist, speaker and writer on topics related to digital content technology, employee engagement, and social media, Cathy is a strong advocate of the concepts of communities both within and around the enterprise.

Shawn Moore
Founder and CTO, Solodev

Shawn Moore Speaking in: E7

Shawn Moore is the founder and chief technology officer at Solodev, an Internet software company with a growing suite of products from Website Content Management and CRM to App development and Ecommerce. Shawn has been the pioneering influence behind the Solodev brand as well as architect in the development of Solodev’s proprietary code base. He has strategically grown the company into one that now services clients across the country in a broad range of industries such as healthcare, mass transit, economic development, technology, ecommerce, non-profit and retail. Considered a thought leader on the subject of functional design, Shawn has a passion for integrating the latest technologies in order to create dynamic online experiences and has a knack for helping clients maximize digital marketing strategies with their customers.

Lynda Moulton
Analyst & Consultant, LWM Technology Services

Blog - Twitter - LinkedIn
Speaking In: C5
Moderating: T2, T3, T11/E11

Lynda Moulton is currently the principal consultant at LWM Technology Services. Beginning with the release of BiblioTech software in 1980, she has been designing, implementing and analyzing content and search related technologies for the enterprise for over 30 years. Lynda also blogs on enterprise search at Bluebill Advisors and writes on knowledge management and information technologies. In 2008 she played a lead role in producing the Gilbane report: Enterprise Search Markets and Applications; Capitalizing on Emerging Demand and was the principal writer of a 2010 study, Semantic Software Technologies; Landscape of High Value Applications for the Enterprise. Lynda is an organizer of the Boston KM Forum, and will be teaching a course at Columbia University in the fall of 2012 “Organizing and Accessing Information and Knowledge. You can find links to her writing and presentations at

Gerry Murray
Research Manager, CMO Advisory, IDC

Gerry Murray Blog - LinkedIn
Speaking in: K1


David Oakley
Director Web Engagement & Development, Florida Hospital

David Oakley Twitter - LinkedIn
Speaking In: E9/T12

David Oakley is Director of Web Engagement & Development at Florida Hospital where he is responsible for creating and maintaining the companys web strategy and digital platform. Prior to this role, he held a number of positions within Florida Hospital including Manger of Online Strategy, Marketing Specialist, and Marketing Coordinator. Before joining Florida Hospital, Oakley was a Reimbursement Consultant at MJ Associates Healthcare Consulting, Inc. He has a bachelor degree from Southern Adventist University.

Alex O'Connor
Researcher, CNGL/TCD

Alex O'Connor
Speaking In: E8

Alexander O'Connor is a Post-doctoral Researcher in Digital Content Management for the Centre for Next Generation Localisation at Trinity College, Dublin. Alex's main areas of research are in the future of the Semantic Web, Personalisation and Global Intelligent Content.

Alex holds a PhD in Computer Science, which focused on creating richer, more effective links between structured knowledge representations. He has co-authored approximately 20 papers, and has participated in the proposal and operation of several EU and Irish-government-funded projects.

In addition to his research work, Alex is a co-founder of Emizar, a CNGL spin-out company which creates high-quality tailored, personalised customer support solutions that draw from enterprise, social and community support content.

Peter O'Kelly
Principal Analyst, O'Kelly Associates

Peter O’Kelly Blog - Twitter - LinkedIn
Speaking In: T6, T3

Peter O'Kelly has been working in the software industry since the early 1980s, as an enterprise application developer and database architect, software product manager, strategist, and industry analyst. He has been consistently focused on information management and collaboration domains throughout his career, spanning roles at Procter & Gamble, Lotus Development Corp., IBM, Groove Networks, the Patricia Seybold Group, Macromedia, Burton Group, Microsoft, and Altova. As an independent industry analyst and consultant, Peter has worked with a wide variety of enterprises and product vendors focused on information management and collaboration/social solutions. Peter also shares perspectives on his Reality Check blog (

Ron Person
Director of Analytics, Sitecore

Ron Person
LinkedIn Speaking In: E5

Ron Person is the Director of Analytics for Sitecore. In the most recent Gartner Group ratings Sitecore was ranked as the leading visionary in Content Management Systems. Ron recently played a major role in developing Sitecore’s new Engagement Analytics system, a system that brings Business Intelligence to cross-channel marketing.

Ron’s experience includes twenty five years as an independent consultant, the first half as one of Microsoft’s first consultants and the second half improving business performance as a Six Sigma Black Belt and certified Balanced Scorecard consultant.

He has written 26 books including four international best-sellers on performance improvement and business computing. His latest book, “Balanced Scorecards and Operational Dashboards with Microsoft Excel” has a 5-star rating on Amazon.

John Petersen
Founder, CEO, Sutro Software

John Petersen Twitter - LinkedIn
Speaking in: T8/E10

Professional programmer, amateur karaoke singer.

Gregg Pinsky
Senior Vice President & General Manager, Digital Services, IDG Enterprise

Gregg_Pinsky LinkedIn
Speaking in: P1

Gregg Pinsky has more than two decades of online and media experience within IDG media brands. As Senior Vice President & General Manager of Digital Services, at IDG Enterprise, he oversees the media website development, and online account services and advertising operations for multiple brands, including,,,,,, and In this role Pinsky has managed countless redesigns and enhancements to existing sites, the launch of and Computerworld’s vertical sites, spearheaded mobile initiatives and numerous new ad unit developments, and led the development efforts for LeadAccel, an innovative lead generation, scoring and nurturing program.

Prior to his current role, Pinsky was Vice President of Online sales and Operations for Computerworld for three years and has held various sales roles within Computerworld. Pinsky is frequently quoted by media outlets including BtoB for his participation in innovative online programs, most recently LeadAccel. He resides with his wife and two children in Framingham, Mass.

Stephen Powers
Vice President & Research Director, Forrester Researc

Stephen Powers LinkedIn
Speaking In: K1

Stephen serves Content & Collaboration professionals. He is a leading expert on multiple aspects of enterprise content management, including Web content management and digital asset management. Stephen helps Forrester clients build content management systems to implement information management strategies and improve customer experiences. Stephen came to Forrester with many years of experience in information technology management and customer software applications.

Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of CRM, asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, eCommerce, search applications, and data warehousing. Stephen began his career at TV Guide, working on a project to upgrade the magazine's publishing system. Stephen earned a B.S. in electrical engineering from Villanova University and an M.B.A from Babson College.

Lubor Ptacek
VP, Strategic Marketing & GM, OpenText

Lubor Ptacek Blog - Twitter - LinkedIn
Speaking in: T1

Lubor Ptacek joined OpenText in 2008. In his role as Vice President of Strategic Marketing, he is responsible for corporate messaging and thought leadership. Prior to OpenText, Lubor worked at EMC, Documentum, Vignette, and Novell. Currently, he also serves on the Board of Directors for the Association for Intelligent Information Management (AIIM). Lubor holds a computer science degree from Technical University Ilmenau in Germany and has an MBA from Santa Clara University in California. He is a regular blogger (, frequently quoted in the media and a sought-after public speaker and can be followed on Twitter as @lptacek.

Tom Reamy
Chief Knowledge Architect, KAPS Group

Tom Reamy LinkedIn
Speaking in: T2

Tom Reamy is currently the Chief Knowledge Architect and founder of KAPS Group, a group of knowledge architecture, taxonomy, and text analytics consultants.

Tom has 20 years of experience in information architecture, enterprise search, intranet management and consulting, education software, and text analytics consulting.

Tom's academic background includes a Masters in the History of Ideas, research in artificial intelligence and cognitive science, and a strong background in philosophy, particularly epistemology. He has published articles in various journals and is a frequent speaker at knowledge management conferences.

When not writing or developing KM projects, he can usually be found at the bottom of the ocean in Carmel taking photos of strange creatures.

Hadley Reynolds
Managing Director, Next Era Research

Moderating: T1

Hadley Reynolds is Managing Director at Next Era Research. Hadley is a trusted researcher, thought leader, and advisor working with leading innovators on best practices for the management of unstructured information. He is a leading analyst of the search, content management, and knowledge management industries, researching, speaking, and writing on emerging trends in these technologies and their impact on business practice. In his 30-year career in the software industry, he has been Director, Search & Digital Marketplace Technologies at IDC, Vice President of the Centre for Search Innovation at FAST/Microsoft, and VP and Director of Research at industry analyst Delphi Group, where he led the firm’s coverage of the business impacts of search and other technologies for managing unstructured information. Prior to his work at Delphi, he held executive roles in product management, marketing, and strategy at Project Software & Development, Inc. He is a widely published author, popular speaker at industry events, and frequently quoted commentator in the digital media.

Adam Ribaudo
Director of Analysis & User Experience, Velir Studios

Adam Ribaudo LinkedIn
Speaking in: P3

As the Director of Analysis and User Experience at Velir, Adam has overseen the design, implementation, and maintenance of dozens of large-scale websites for clients such as the Brookings Institution, the Bill & Melinda Gates Foundation, and Elsevier Business Intelligence. Adam is passionate about the web, usability, best practices, and user-centric design as shown through his team’s track record of providing modern and effective designs, tools, and digital strategies. A former developer, Adam has a keen sense for technology’s continuing impact on digital marketing & communication and enjoys any opportunity to share his experiences with others

Robert Rose
Founder & Chief Troublemaker, Big Blue Moose, Contributing Senior Consultant, Digital Clarity Group

 Blog - Twitter - LinkedIn
Moderating: E3
Speaking In: E2

As an author, speaker and Senior Analyst with DCG, helps marketers become storytellers. shares his expertise and experience in Content Marketing through thoughtful white papers and research reports. Along side his work with DCG, he is also the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. also maintains his own blog at The Mythic Marketer.

A recognized expert in content marketing strategy, digital media, and the social Web, innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as PTC, First American Title, Valley Crest, American Camp Association, and Nissan tell their story more effectively through the Web. He’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC.

lives in Los Angeles, California, with his amazing wife Elizabeth and their golden doodle Daisy.

Rolly Rouse
Co-founder & CEO, ClipFile

Speaking in: T5

Rolly Rouse is co-founder and CEO of ClipFile Corporation and Chairman of the ClipFile Foundation. ClipFile is a cloud-based platform that personalizes your experience of content – wherever you go – based on items you’ve clipped, while fully protecting your privacy.

Sean Rusinko
SVP, Digital Strategy, Verndale

Sean Rusinko LinkedIn
Speaking in: E5

Sean manages a team of consultants and analysts who help clients realize and measure business opportunities achievable through the utilization of web-based technologies. Sean consults on executing various online marketing initiatives pertaining to usability, consumer research, competitive benchmarking, e-commerce, CRM integration, marketing automation, search marketing, email marketing, social media strategy, and web analytics. Sean oversees Verndale's Digital Marketing department in guiding its strategic direction and ensuring the success of client campaigns. Sean was previously with iProspect where he helped clients across many industries achieve both near-term results and long-term growth through SEM, SEO and SMO strategies. Sean is Google AdWords and Analytics Certified, and is a Yahoo! Search Marketing Ambassador. Sean holds a BS in Marketing and Advertising from Northeastern University.

Cengiz Satir
Program Director, IBM Enterprise Content Manager

Cengiz Satir Speaking in: IBM Product Lab

Cengiz Satir is a program director in IBM Enterprise Content Management and is responsible for IBM’s social content management products and strategy. He holds an MBA degree in emerging technologies and is a 20-year veteran of the software industry.

Andrew Savikas
CEO, Safari Books Online

Andrew Savikas Speaking in: P1

Andrew Savikas is the CEO at Safari Books Online. He sits on several boards, including the Book Industry Study Group, and is on advisory boards for Bookshare and the University of Michigan Press.

Previously, Andrew led the digital publishing and ebook program and strategy for O’Reilly Media as VP of Digital Initiatives, and was a Program Chair for the Tools of Change for Publishing conference.

Andrew holds a B.S. in Media Studies from the University of Illinois at Urbana-Champaign, and an MBA from Northeastern University in Boston. He speaks frequently on digital publishing and ebooks, and is also the author of “Word Hacks: Tips & Tools for Taming your Text“.

Elise Segar
Partner & Director of Client Services, Digital Clarity Group
Elise Segar

Moderating: E2

As a partner at Digital Clarity Group, Elise is able to leverage her passion for content management and sales. Elise has more than 11 years in enterprise technology sales, sales management, strategic marketing and lead generation. Working with innovative companies throughout her career she has seen first hand the transformation of “traditional” to “digital” in the world of sales and marketing. Prior to DCG

Elise was a Senior Sales Strategist with ifridge & Company where she worked with entrepreneurs and companies to take the next step towards successful sales and marketing. Elise got her start in WCM at RedDot Solutions back in 2002 where she successfully built and ran the inside channel sales team for North America.

Elise lives in Connecticut with her family who inspire and teach her new things everyday. She is a proud hockey mom and serves on the Board of Directors for the Eastern CT Hockey Organization. When she’s not working or playing taxi driver you’ll find her happily in the kitchen cooking big meals for her family and friends.

Jerry Silver
Sr Product Marketing Manager, EMC

Jerry Silver Twitter - LinkedIn
Speaking in: C1

Jerry Silver has over 25 years of IT development and marketing experience, specializing in content management, collaboration, application development, Web technologies, BPM, and social media. Jerry spent 15 years at Oracle in a variety of technical roles, most recently as Principal Product Manager of Oracle Application Server Portal. He also served as Director of Product Strategy with content management vendor NCompass Labs, now part of Microsoft, and was Director of Product Management for XMetaL, a leading XML authoring tool. Jerry is currently a Senior Product Marketing Manager for EMC Documentum, and is also responsible for the Documentum Developer Communities.

Willard (Bill) Simmons
CTO, DataXu

Bill Simmons photo Twitter - LinkedIn
Speaking in: K1

Willard (Bill) Simmons developed the company’s core technology while earning his PhD at MIT. He came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation, and control of the Atlas family of space launch vehicles. Simmons, a co-founder of DataXu, holds a PhD in Aeronautics and Astronautics from MIT and is an expert in optimal system design and developing reliable real-time software.

Marc Strohlein
Principal, Agile Business Logic

Marc Strohlein LinkedInBlogTwitter
Speaking in: E3
Moderating in: C1, ,C3, C6

Marc is a Principal Consultant at Agile Business Logic, a consulting firm that helps small and medium-sized businesses with all aspects of the nexus of people and technology, working with business and technology executives to achieve agility, competitive advantage, and ultimately, sustained growth. My experience includes serving as Chief Agility Officer at Outsell Inc., a market research firm that covers the B2B information industry. I also provided analyst coverage focusing on content software technology and served as an adviser to Outsell’s clients: publishers, information providers, and content software vendors. Before that, I was the Chief Operating Officer of Classroom Connect, an online education company; SVP and CIO at Gartner Group; VP of Operations at Teltech Resource Network; and VP of Worldwide Operations at Dataquest. My experience includes business and technology strategy development and alignment, product strategy and development, product marketing and management, and agile development, as well as executive management. My reports and analytic coverage have included multi-channel publishing, search, semantic technology, content engineering, Web and Enterprise 2.0, social media and user-generated content, and workflow integration, to name a few.

Bill Trippe
Director, IT, MIT Press

Bill Trippe Twitter - LinkedIn
Moderating: P1

Bill has more than 20 years of technical and management experience in content management, XML, and related technologies. He specializes in large-scale applications of content management technology, working with publishers who are typically converting extensive legacy databases and systems into more contemporary, open technology. He brings a unique blend of strategic and hands-on knowledge of the products and trends that are shaping the publishing and content technology marketplace. Bill is Director of Technology at The MIT Press, where he oversees publishing technologies and a wide range of digital publishing initiatives including eBooks, apps, and Web-based scholarly publishing platforms.

Ian Truscott
VP of Products, WCM Division, SDL

Ian Truscott Twitter - LinkedIn
Speaking In: E4

Ian Truscott is VP Products for SDL’s WCM Division – the company behind the Tridion CMS product. Ian is an experienced evangelist for web content management and it’s place in this new world of customer experience and engagement. Ian has over fifteen years of enterprise software experience, over a decade of which has been focused on WCM. Ian is also a Gilbane alumnus and a Director for the Content Management Professionals Association (CMPros).

Francis Tsang
Senior Director, Globalisation, Adobe

Francis Tsang Speaking in: E8

Francis is accountable for the strategy and delivery of all technologies, products, and content to enable the international customer success and business growth of Adobe. He is currently on the scientific advisory board of the Centre of Next Generation of Localisation.

Matt Turner
Worldwide Director, Media Solutions, MarkLogic Corporation

Matt Turner Blog - Twitter - LinkedIn
Speaking in: P1

Matt Turner is the Worldwide Director of Media Solutions at MarkLogic where he works with customers such as LexisNexis, Simon & Schuster, McGraw-Hill and Warner Bros. to create innovative information products, digital product distribution systems and internal tools to help companies take advantage of the growing digital marketplace. Matt has authored articles on unstructured information, content management and information applications and been a featured speaker at conferences including Henry Stewart DAM, Createasphere, SIIA, Oasis XML conference, Seybold Seminars and more. Matt has more than 17 years of experience in the implementation of leading edge technologies and worked at Sony Music Entertainment, the Sony Group Company’s 550 Digital Media Ventures, and PC World Online before joining MarkLogic.

Brent VerWeyst
Senior Product Manager, Enterprise Search, Google

Brent VerWeyst LinkedIn
Speaking in: K1

Brent VerWeyst heads up all Product Management for Google’s Enterprise Search team. In this role, Brent manages all aspects of product ideation and product development and sits on the leadership team for go-to-market strategy for Google Enterprise Search. He brings a decade of experience to the team, specializing in the business and technology needs of enterprise customers. Prior to Google, Brent held technical and leadership roles at Amazon, Chordiant, and Trilogy Software. Brent earned his Ph.D. from the University of Illinois at Urbana-Champaign.

Tim Walters
Partner and Principal Analyst, Digital Clarity Group

Tim Walters Twitter - LinkedIn
Speaking in: T1
Moderating: E4, E5

A founding partner of Digital Clarity Group, Tim has vast experience helping companies engage with both consumers and employees. An early advocate of personalized and relevant web sites, he is also an expert on intranets and the future of work. His background in research, teaching, and software marketing and strategy makes Tim a valued advisor to enterprises as well as solution providers.

Prior to DCG, Tim was a Senior Analyst and Advisor at Forrester Research, where he covered WCM, intranets, the next-generation Information Workplace, portal servers, and translation/globalization practices. He also served as director of international marketing and strategy for FatWire Software, where he was instrumental in charting the transition from WCM to web experience management (WEM). Earlier, Tim was a professor at the University of Rochester and New York University.

Tim currently resides in Germany with his wife and son. When not digging into the latest research on digital disruption, he enjoys motor sports and alpine hiking, but not at the same time.

Randy Woods
President, Non Linear Creations

Randy Woods LinkedIn
Speaking in: E3

Randy Woods is the co-founder and President of NLC where he has led strategic engagements with key clients since 1995. He has over a decade of leadership experience in the development of corporate web strategies and implementation plans worldwide, applying a combination of business acumen, technical knowledge, and marketing insight to the challenges faced by his clients. Randy regularly writes and lectures on Internet Marketing at a diverse range of conferences and venue's and his technology insights make him one of North America's leading industry thought leaders. Some of his most recent speaking engagements include GTEC, Gilbane, and Dreamcore.

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