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Conference Presentations

Track links:

Workshops

Workshop A - Insider's Guide to Selecting WCM Technology - Presentation not made available
Workshop B - Successful Deployment of Systems of Engagement: Making it Work with the Team That Will Make it Work
Workshop C - So You Want to Build a Mobile Content App?
Workshop D - Content Migrations: A Field Guide (Barker), Workshop D (Hobbs)
Workshop E - Social Media: Creating a Voice & Personality for Your Brand - Presentation not made available
Workshop F - Text Analytics for Semantic Applications - Presentation not made available

Keynote Part 1

Frank Gilbane
President, Bluebill Advisors & Conference Chair
Welcome to Gilbane
Brent VerWeyst
Senior Product Manager, Enterprise Search, Google
Back to the Future: Google's Vision for Enterprise Search
Mary Lee Kennedy
Senior Associate Provost for the Harvard Library
Creating Information Environments that Generate New Knowledge: Is it Science Fiction or Time to Suspend Disbelief?
Jonny Kaldor
Managing Director, Kaldor Group (Pugpig)
From Pages to Pads (I'm Sorry Print, it's Terminal)
Bill Simmons
CTO, DataXu
Why Marketing Needs Big Data

Keynote Part 2

Gerry Murray
Research Manager, CMO Advisory, IDC
Presentation not available
Stephen Powers
Vice President & Research Director, Forrester Research
Presentation not available
Tony Byrne
Founder, Real Story Group & CMS Watch
Taking (Back) Responsibility in the Era of Cloud and Mobile
Scott Liewehr
President & Principal Analyst, Digital Clarity Group, and President, Content Management Professionals Association
Presentation not available

Customers & Engagement Track Sessions

E1. Customers and Engagement Track Keynote
Wednesday, November 28, 1:30 - 2:30
Customer Experience Management - It’s hard, but it’s not THAT hard…

 

E2. Content Marketing: Keeping Customers Engaged with Storytelling and Social Content
Wednesday, November28, 2:40 - 4:00
Georgy Cohen
Principal, Crosstown Digital Communications
Where Strategy Meets Serendipity: A Framework for the Thoughtful Creation and Maintenance of Social Media Content
Presentation not made available
Robert Rose
Founder & Chief Troublemaker, Big Blue Moose, Contributing Senior Consultant, Digital Clarity Group
Content Marketing as Story Telling
Presentation not made available

 

E3. Mapping Content and Engagement Strategies to the Buyers Journey
Wednesday, November 28, 4:00 - 5:00
Marc Strohlein
Principal, Agile Business Logic
Content Marketing and the Buyers Journey
Randy Woods
President, Non Linear Creations
Acting on the User Journey: Content and Engagement Tactics

 

E4. Why Do You Need to Mobile Now & How do You Justify It?
Thursday, November 29, 8:30 - 9:30
Avery Cohen
Principal, Metrist Partners
Mobile Analytics - How to Measure Your APP ROI
Ian Truscott
VP Product Marketing, SDL Content Management Technologies Division
Taming the Mobile Customer Experience

 

E5. How to Improve Customers Experiences with Personalization
Thursday, November 29, 9:40 - 10:40
Ron Person
Director of Analytics, Sitecore
Using Profiling and Predictive Personalization for Customer Engagement
Sean Rusinko
SVP, Digital Strategy, Verndale
Interactive Experience, Obtaining Engagement Data, Executing Personalization
Presentation not made available

 

E6. Blueprint for World-Class Content Globalization Practices
Thursday, November 29, 11:40 - 12:40
Bruno Herrmann
Director of Globalization and Localization, The Nielsen Company
Addressing the World in the WWW: Reaching Out to Local Audiences Within Global Corporate Environments
Dilo Kruyswijk
Managing Director, IST@ease
Should You Centralize or Decentralize Worldwide Content Management within Multinational Corporations?

 

E7. Vendor Soapbox Panel: WEM, Mobile, Social, Marketing Tools
Thursday, November 29, 2:00 - 3:20
Robert Bredlau
COO, e-Spirit
Glenn Conradt
Vice President, Global Marketing and North America, CoreMedia
Jim Howard
CEO, CrownPeak
Shawn Moore
Founder and CTO, Solodev
Panel Session - Presentations not available

 

E8. Global Intelligent Content - How Do We Make Content Reactive, Reflective and Personal?
Thursday, November 29, 2:00 - 3:20
Dr. Alex O'Connor
Researcher, CNGL/TCD
Francis Tsang
Senior Director Globalisation, Adobe
Dr. Fred Hollowood
Director, Research SES, Symantec
Dr. Andrew Bredenkamp
Founder, Acrolinx
Panel discussion - presentation not available

 

E9/T12. Managing Big Web Projects - Lessons Learned
Thursday, November 29, 3:30 - 4:30
Seth Gottlieb
Solutions Manager for Global Marketing Operations, Lionbridge
Presentation not made available
Sally Kleinfeldt
Director of Consulting, Jazkarta, Inc.
Managing Agile CMS Projects
David Oakley
Director, Web Engagement & Development, Florida Hospital
The Digital Check up: Florida Hospital Updates its Digital Presence

 

E10/T8. Digital Asset Management 101 & Very Fun Case Study
Thursday, November 29, 9:40 - 10:30
Irina Guseva
Analyst, Real Story Group
DAM 101
John Petersen
Founder, CEO, Sutro Software
The World's Best DAM Implementation
Presentation not made available

 

E11/T11. Structuring Content on the Web
Thursday, November 29, 3:30 - 4:30
Ole Gulbrandsen
CTO, Webnodes
The Value of Structured Data in Content Management Systems
Heather Hedden
Taxonomy Consultant, Hedden Information Management
Taxonomies for E-commerce

 

E12/T4. Digital Marketing: Technology & Operations
Thursday, November 29, 8:30 - 9:30
Tony Byrne
Founder, The Real Story Group
Presentation not made available
Seth Gottlieb
Solutions Manager for Global Marketing Operations, Lionbridge
Executing a Content Strategy with Marketing Operations

 

Colleagues & Collaboration Track Sessions

C1. Collaboration from the Inside Out and the Outside In
Wednesday, November 28, 1:30 - 2:30
Rachel Happe
Co-founder, Community Roundtable
The Challenges in Building Community
Jerry Silver
Sr Product Marketing Manager, Information Intelligence Group, EMC
Structuring Online Communities for Value

 

C2. Enterprise Collaboration and the Changing Nature of Work
Wednesday, November 28, 2:40 - 4:00
Deane Barker
Founding Partner, Blend Interactive
Seth Burke
Founding Partner, Project Evoution Design & Development
Larry Hawes
Principal, Dow Brook Advisory Services
Cathy McKnight
Partner and Principal Analyst, Digital Clarity Group
Panel Discussion - Presentation not available

 

C3. You Can’t Win if They Don’t Play: Ensuring Adoption
Wednesday, November 28, 4:00 - 5:00
Joe Boughner & Amanda Holtstrom
Strategy Consultants, Non Linear Creations
You Can't Win if They Don't Play, Social intranets: 10 Ways to Drive Adoption

 

C4/T13. How to Address Two Key Management Concerns About Social Media: ROI and Reputation Management
Thursday, November 29, 8:30 - 9:30
Russ Edelman
President & CEO, Corridor Company
Social Media: Two Key Management Concerns ROI & Reputation Management
Toby Bell
Executive Vice President, Litera Corp.
Managing Reputation in the Social Media, Mobile, and Regulatory Chaos

 

C5. Technology Connectors for Knowledge Sharing
Thursday, November 29, 9:40 - 10:40
Lynda Moulton
Analyst & Consultant, LWM Technology Services; Adjunct Faculty, Columbia University, Information and Knowledge Strategy program
Larry Chait
Managing Director, Chait and Associates
Technology Connectors for Knowledge Sharing

 

C6. Content Strategy as Change Management
Thursday, November 29, 11:40 - 12:40
Georgy Cohen
Principal, Crosstown Digital Communications
Rick Allen
Principal / Content Strategist, ePublish Media
Presentation not made available

 

Web & Mobile Publishing Track Sessions

P1. Key Topics for Digital Publishers
Wednesday, November 28, 1:30 - 2:30
Jonny Kaldor
Managing Director, Kaldor Ltd (creator of Pugpig)
Matt Turner
Worldwide Director, Media Solutions, MarkLogic Corporation
Andrew Savikas
CEO, Safari Books Online
Marc Segers
Publishing Account Manager, iFactory
Panel Discussion - Presentation not available

 

P2. Responsive Design for Mobile and Web Publishing: Art or Science?
Wednesday, November 28, 2:40 - 4:00
Peter Marsh
Global Vice President, Product Management, Atex
Responsive Design
Phillip Hyun
Chief Technology Officer, EndPlay, Inc.
Responsive Design Building for a Multi-screen Future

 

P3. Two contemporary Publishing Case Studies
Wednesday, November 28, 4:00 - 5:00
Adam Ribaudo
Director of Analysis and User Experience, Velir
Case study: Elsevier Business Intelligence Modernizing Multichannel Publishing
Demian Hess
Architect, Avalon Consulting
Rebecca Goldthwaite
Vice President, Print and Digital Production & Content Management at Wolters Kluwer Health
Implementing DAM in Cloud

 

P4. Mobile Publishing Decisions: Apps, HTML5, Hybrid
Thursday, November 28, 8:30 - 9:30
Arje Cahn
CTO, Hippo
Jonny Kaldor
Managing Director, Kaldor Group (Pugpig)
Presentation not made available

 

Content Technology and Infrastructure

T1: Are You Prepared for Future Technology Choices?
Wednesday, November 28, 1:30 - 2:30
Tim Walters
Partner & Principal Analyst, Digital Clarity Group
What Technologies Should You be Looking at Now?
Presentation not made available
Lubor Ptacek
VP, Strategic Marketing & GM, OpenText
Are You Ready for the Future?

 

T2. What People Want in Search (Managers, Customers, Employees); and How Findability Models and Strategies Do It
Wednesday, November 28, 2:40 - 4:00
Mattias Ellison
Findability Business Consultant, Findwise AB
Enterprise Search in Practice: A Presentation of Survey Results and Areas for Expert Guidance
Joseph Busch
Founder and Principal Consultant, Taxonomy Strategies
Value of Taxonomy Management: Research Results
Tom Reamy
Owner, KAPS Group and Information Services Consultant
Semantic Infrastructure: Integration of Search, SM and SharePoint for Intranets.
Presentation not made available

 

T3. Applying Semantics to Unstructured Data (Big and Getting Bigger)
Wednesday, November 28, 4:00 - 5:00
Peter O'Kelly
Principal Analyst, O'Kelly Associates
"Big Data" 101 for Business
Bryan Bell
Vice President, Enterprise Solutions, Expert System
Semantics and the Big Data Opportunity

 

T4/E12. Digital Marketing: Technology & Operations
Thursday, November 29, 8:30 - 9:30
Tony Byrne
Founder, The Real Story Group
Presentation not made available
Seth Gottlieb
Solutions Manager for Global Marketing Operations, Lionbridge
Executing a Content Strategy with Marketing Operations
Presentation not made available

 

T5. Content Curation & Universal Libraries
Thursday, November 29, 9:40 - 10:40
Brad Kain
CTO, PublicRelay; President, Quoin
Man Versus Machine: Human Analysts and Automated Tools for Curated Content
Rolly Rouse
Co-founder & CEO, ClipFile
The Future of Content: Renaissance of Knowledge, or Death by a Thousand Cuts?
Presentation not made available

 

T6. Content Delivery Decisions for Technology Strategists
Thursday, November 29, 11:40 - 12:40
Peter O'Kelly
Principal Analyst, O'Kelly Associates
Joseph Bachana
President/Founder, DPCI
Content Delivery Decisions for Technology Strategists

 

T7. Big Data for Enterprise & Marketing Applications - Three Views
Thursday, November 29, 2:00 - 3:20
Brian Courtney
General Manager, Industrial Data Intelligence, GE
The Rise of Industrial Big Data
Ron Person
Director of Analytics, Sitecore
Big Data: What's the Promise and Reality for Marketers?
Stefan Andreasen
Founder and Chief Technology Officer, Kapow Software
Big Data: Black Hole or Strategic Value?

 

T8/E10. Digital Asset Management 101 & Fun Case Study
Thursday, November 29, 9:40 - 10:30
Irina Guseva
Analyst, Real Story Group
DAM 101
John Petersen
Founder, CEO, Sutro Software
The World's Best DAM Implementation
Presentation not made available

 

T9. Managing Enterprise Mobile - Devices, Apps, Content, and Processes
Thursday, November 29, 11:40 - 12:40
Cimarron Buser
VP, Business Development, Apperian
Managing the Enterprise Mobile App Lifecycle: How to Empower Users and Keep IT Happy
Vern Imrich
CTO, Percussion
Managing Enterprise Mobile: Content for a BYOD World

 

T10. One Project, Three Views: Vendor, Integrator, and Client Perspectives on Implementing a CMS
Thursday, November 29, 2:30 - 3:20
Seth Gottlieb
Solutions Manager for Global Marketing Operations, Lionbridge
Presentation not made available
Jeff Cram
Chief Strategy Officer and Co-founder, ISITE Design
Presentation not made available

 

T11/E11. Structuring Content on the Web
Thursday, November 29, 3:30 - 4:30
Ole Gulbrandsen
CTO, Webnodes
The Value of Structured Data in Content Management Systems
Heather Hedden
Taxonomy Consultant, Hedden Information Management
Taxonomies for E-commerce

 

T12/E9. Managing Big Web Projects - Lessons Learned
Thursday, November 29, 3:30 - 4:30
Seth Gottlieb
Solutions Manager for Global Marketing Operations, Lionbridge
Presentation not made available
Sally Kleinfeldt
Director of Consulting, Jazkarta, Inc.
Managing Agile CMS Projects
David Oakley
Director, Web Engagement & Development, Florida Hospital
The Digital Check up: Florida Hospital Updates its Digital Presence

 

T13/C4. How to Address Two Key Management Concerns About Social Media: ROI and Reputation Management
Thursday, November 29, 8:30 - 9:30
Russ Edelman
President & CEO, Corridor Consulting
Social Media: Two Key Management Concerns ROI & Reputation Management
Toby Bell
Executive Vice President, Litera Corp.
Managing Reputation in the Social Media, Mobile, and Regulatory Chaos

 

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