Web & Mobile Publishing Track (P)

Designed for those responsible for content creation, management, and multi-channel/multi-lingual publishing, product managers, IT and others that need to learn about publishing technology because of new mobile and multi-channel demands, including corporate or commercial publishers, content managers, development managers. Topics:

• Mobile development frameworks
• App development strategies
• HTML5
• Multi-chanel publishing
• Ebook readers vs tablets
• Tablets vs smartphones
• Mobile publishing workflows
• Matching content to platform

Track Sessions

P1. Key Topics for Digital Publishers
Wednesday, November 28, 1:30 - 2:30

Moderator: Bill Trippe, Director, IT, MIT Press

Jonny Kaldor
Managing Director, Kaldor Ltd (creator of Pugpig)
Matt Turner
Worldwide Director, Media Solutions, MarkLogic Corporation
Gregg Pinsky
SVP/GM, Digital Solutions Group, IDG Enterprise

P2. Responsive Design for Mobile and Web Publishing: Art or Science?
Wednesday, November 28, 2:40 - 4:00

The challenge of designing for multiple form factors is not at all new, but it sure is more complicated. It is not just about squeezing or expanding content to fit various screen sizes, resolutions, aspect ratios, and user interfaces. Presenting a portion of the content on a smaller screen means some loss of context and effectiveness - trying to fit too much inhibits understanding. "Responsive Design" has become popular as an approach to solve some of these problems. What subset of problems can you expect Responsive Design to solve, and what are its limitations?

Moderator: Mary Laplante, Vice President and Solutions Architect, Outsell Inc

Peter Marsh
Global Vice President, Product Management, Atex
Tablets, Smartphones and Mobile Media
Phillip Hyun
Chief Technology Officer, EndPlay, Inc.
Responsive Design

P3. Two contemporary Publishing Case Studies
Wednesday, November 28, 4:00 - 5:00

Publishers face lots of challenges these days, and keeping up with the competition's adoption of new technology, addition of new channels, and real-time delivery of rich media - all of which customers expect - are three of them. This session provides insights into these and related issues through recent case studies from Elsevier Business Intelligence and Wolters Kluwer Health.

Moderator: Mary Laplante, Vice President and Solutions Architect, Outsell Inc

Adam Ribaudo
Director of Analysis and User Experience, Velir
Case study: Elsevier Business Intelligence Modernizing Multichannel Publishing
Demian Hess
Architect, Avalon Consulting
Rebecca Goldthwaite
Vice President, Print and Digital Production & Content Management at Wolters Kluwer Health
Implementing DAM in Cloud

P4. Mobile Publishing Decisions: Apps, HTML5, Hybrid
Thursday, November 28, 8:30 - 9:30

Mobile is becoming the dominant channel, but of course it is actually multiple channels - multiple devices with multiple APIs, form factors, interfaces and capabilities. This means different content design and strategy approaches, but also new development approaches. Do you optimize for each device? Do you build a mobile web application? Do you mix it up with a little bit of both? Do you adopt a mobile development framework? This session will help you understand the pros and cons of different approaches.

Moderator: Luke Barton, Technical Director, Siteworx

Arje Cahn
CTO, Hippo
Jonny Kaldor
Managing Director, Kaldor Group (Pugpig)

Go to the full conference program

Pre-conference workshops descriptions are here.