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2012 Main Conference Schedule

	Keynote Sessions (K)		Customers & Engagement
	Colleagues & Collaboration		Content Technology & Infrastructure
	Web & Mobile Publishing		Case Study / Product Lab
*View Pre-conference Workshops*

Gilbane Boston Main Conference – Wednesday - November 28, 2012
8:30	K1: Opening Keynotes: Big Ideas - Bold Statements Brent VerWeyst, Senior Product Manager, Enterprise Search, Google Mary Lee Kennedy, Senior Associate Provost for the Harvard Library Jonny Kaldor, Managing Director, Kaldor Group (Pugpig) Bill Simmons, CTO, DataXu
10:00	Break & Technology Demonstrations
11:00	K2: Opening Keynotes: Big Ideas - Bold Statements - the Analysts Gerry Murray, Research Manager, CMO Advisory, IDC Stephen Powers, Vice President & Research Director, Forrester Research Tony Byrne, Founder, Real Story Group & CMS Watch Scott Liewehr, President & Principal Analyst, Digital Clarity Group, and President, CM Pros
12:00	Lunch & Technology Demonstrations				Product Lab / Case Study IBM
1:30 - 2:30	E1. Customers and Engagement Track Keynote	C1. Collaboration from the Inside Out and the Outside In	P1. Panel: Key Topics for Digital Publishers	T1. Are You Prepared for Future Technology Choices?	Product Lab / Case Study e-Spirit
2:40	E2. Content Marketing: Keeping Customers Engaged with Storytelling and Social Content	C2. Enterprise Collaboration and the Changing Nature of Work	P2. Responsive Design for Mobile and Web Publishing: Art or Science?	T2. What People Want in Search (Managers, Customers, Employees); and How Findability Models and Strategies Do It	Product Labs / Case Studies Liferay (2:40pm) Product Labs / Case Studies Accrisoft (3:20pm)
4:00	E3. Mapping Content and Engagement Strategies to the Buyers Journey	C3. You Can’t Win if They Don’t Play: Ensuring Adoption	P3. Two Contemporary Publishing Case Studies	T3. Applying Semantics to Unstructured Data (Big and Getting Bigger)	Product Lab / Case Study CrownPeak
5:00 - 6:00	Reception & Technology Demonstrations

Gilbane Boston Main Conference - Thursday November 29, 2012
8:30 - 9:30	E4. Why Do You Need to do Mobile Now & How do You Justify It?	C4/T13. How to Address Two Key Management Concerns About Social Media: ROI and Reputation Management	P4. Mobile Publishing Decisions: Apps, HTML5, Hybrid	T4/E12. Digital Marketing: Technology & Operations	Product Lab / Case Study Alfresco / Rivet Logic
9:40	E5. How to Improve Customers Experiences with Personalization	C5. Technology Connectors for Knowledge Sharing	T8/E10. Digital Asset Management 101 & Very Fun Case Study	T5. Content Curation & Universal Libraries	Product Lab / Case Study Simply XML
10:40	Break & Technology Demonstrations				Product Lab / Case Study CoreMedia
11:40	E6. Blueprint for World-Class Content Globalization Practices	C6. Content Strategy as Change Management	T9. Managing Enterprise Mobile - Devices, Apps, Content, and Processes	T6. Content Delivery Decisions for Technology Strategists	Product Lab / Case Study Siteimprove
12:40	Lunch & Technology Demonstrations			Product Lab / Case Study Information Mapping	Product Lab / Case Study ActiveStandards
2:00 - 3:20	E7. Vendor Soapbox Panel: WEM, Mobile, Social, Marketing Tools	E8. Global Intelligent Content - How do we Make Content Reactive, Reflective and Personal?	T10. One Project, Three Views: Vendor, Integrator, and Client Perspectives on Implementing a CMS	T7. Big Data for Enterprise & Marketing Applications - Three Views	Product Lab / Case Study Kentico
3:30	E9/T12. Managing Big Web Projects - Lessons Learned			T11/E11. Structuring Content on the Web
4:30	Adjourn conference

*Program Subject to Change

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