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2012 Main Conference Schedule



  Keynote Sessions (K)   Customers & Engagement
  Colleagues & Collaboration   Content Technology & Infrastructure
  Web & Mobile Publishing   Case Study / Product Lab
View Pre-conference Workshops

Gilbane Boston Main Conference – Wednesday - November 28, 2012

K1: Opening Keynotes: Big Ideas - Bold Statements

Brent VerWeyst, Senior Product Manager, Enterprise Search, Google
Mary Lee Kennedy, Senior Associate Provost for the Harvard Library
Jonny Kaldor, Managing Director, Kaldor Group (Pugpig)
Bill Simmons, CTO, DataXu

10:00Break & Technology Demonstrations

K2: Opening Keynotes: Big Ideas - Bold Statements - the Analysts

Gerry Murray, Research Manager, CMO Advisory, IDC
Stephen Powers, Vice President & Research Director, Forrester Research
Tony Byrne, Founder, Real Story Group & CMS Watch
Scott Liewehr, President & Principal Analyst, Digital Clarity Group, and President, CM Pros

12:00Lunch & Technology Demonstrations Product Lab / Case Study
1:30 - 2:30 E1. Customers and Engagement Track Keynote C1. Collaboration from the Inside Out and the Outside In
P1. Panel: Key Topics for Digital Publishers
T1. Are You Prepared for Future Technology Choices?
Product Lab / Case Study
2:40 E2. Content Marketing: Keeping Customers Engaged with Storytelling and Social Content C2. Enterprise Collaboration and the Changing Nature of Work P2. Responsive Design for Mobile and Web Publishing: Art or Science? T2. What People Want in Search (Managers, Customers, Employees); and How Findability Models and Strategies Do It Product Labs / Case Studies
Liferay (2:40pm)

Product Labs / Case Studies
Accrisoft (3:20pm)
4:00 E3. Mapping Content and Engagement Strategies to the Buyers Journey C3. You Can’t Win if They Don’t Play: Ensuring Adoption P3. Two Contemporary Publishing Case Studies T3. Applying Semantics to Unstructured Data (Big and Getting Bigger) Product Lab / Case Study
5:00 - 6:00 Reception & Technology Demonstrations

Gilbane Boston Main Conference - Thursday November 29, 2012
8:30 - 9:30 E4. Why Do You Need to do Mobile Now & How do You Justify It? C4/T13. How to Address Two Key Management Concerns About Social Media: ROI and Reputation Management P4. Mobile Publishing Decisions: Apps, HTML5, Hybrid T4/E12. Digital Marketing: Technology & Operations Product Lab / Case Study
Alfresco / Rivet Logic
9:40 E5. How to Improve Customers Experiences with Personalization C5. Technology Connectors for Knowledge Sharing T8/E10. Digital Asset Management 101 & Very Fun Case Study T5. Content Curation & Universal Libraries Product Lab / Case Study
Simply XML
10:40Break & Technology Demonstrations Product Lab / Case Study
11:40 E6. Blueprint for World-Class Content Globalization Practices C6. Content Strategy as Change Management T9. Managing Enterprise Mobile - Devices, Apps, Content, and Processes T6. Content Delivery Decisions for Technology Strategists Product Lab / Case Study
12:40 Lunch & Technology Demonstrations Product Lab / Case Study
Information Mapping
Product Lab / Case Study
2:00 - 3:20 E7. Vendor Soapbox Panel: WEM, Mobile, Social, Marketing Tools E8. Global Intelligent Content - How do we Make Content Reactive, Reflective and Personal? T10. One Project, Three Views: Vendor, Integrator, and Client Perspectives on Implementing a CMS T7. Big Data for Enterprise & Marketing Applications - Three Views Product Lab / Case Study
3:30 E9/T12. Managing Big Web Projects - Lessons Learned


T11/E11. Structuring Content on the Web


4:30 Adjourn conference

*Program Subject to Change


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