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Colleagues & Collaboration Track (C)

Designed for anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.). Topics:

  • Collaboration tools
  • Social software platforms
  • Adoption strategies
  • Social media metrics
  • Knowledge Sharing
  • Federated search


Track Sessions

C1. Collaboration from the Inside Out and the Outside In
Wednesday, November 28, 1:30 - 2:30

Many enterprise collaboration initiatives focus either externally on customers or internally on employees. This session looks at both, and more importantly the collaboration sweet spot where the two meet.

Moderator: Marc Strohlein, Principal, Agile Business Logic

Rachel Happe
Co-founder, Community Roundtable
The Challenges in Building Community
Jerry Silver
Sr Product Marketing Manager, Information Intelligence Group, EMC
Structuring Online Communities for Value

C2. Enterprise Collaboration and the Changing Nature of Work
Wednesday, November 28, 2:40 - 4:00

The very nature of work in the enterprise is changing radically and collaborative tools and practices are an important part of that change. This presentation and panel session will identify changing work practices and how enterprise collaboration will both drive and support those changes.

Moderator: Rob Felton, Senior Associate, ifridge & Company

Seth Burke
Founding Partner, Project Evoution Design & Development
Larry Hawes
Principal, Dow Brook Advisory Services
Cathy McKnight
Partner and Principal Analyst, Digital Clarity Group

C3. You Can’t Win if They Don’t Play: Ensuring Adoption
Wednesday, November 28, 4:00 - 5:00

Lack of adoption by users is a major reason for failure or under performance of enterprise collaboration initiatives. This session provides solid advice and actionable recommendations on how to drive and ensure that your collaboration tools and practices are used effectively.

Moderator: Larry Hawes, Principal, Dow Brook Advisory Services

Joe Boughner & Amanda Holtstrom
Strategy Consultants, Non Linear Creations
Social Intranets: Ten Ways to Drive Adoption

C4/T13. How to Address Two Key Management Concerns About Social Media: ROI and Reputation Management
Thursday, November 29, 8:30 - 9:30

Convincing yourself and others in your company of the importance of social media for internal or external communication and collaboration is a good first step, but making a case for the investment usually requires having answers about costs and return, and risks, both brand and legal. The speakers in this session will help you think through two apparently vexing issues.

Moderator: Tim Walters, Partner & Principal Analyst, Digital Clarity Group

Russ Edelman
President & CEO, Corridor Company
Establishing The True Value Proposition For Your Initiative
Toby Bell
Executive Vice President, Litera Corp.
Managing Reputation in the Social Media, Mobile, and Regulatory Chaos


C5. Technology Connectors for Knowledge Sharing
Thursday, November 29, 9:40 - 10:40

Sharing the "practical KM" model, presenters will describe the logic behind it, research on “knowledge leverage,” and relevant lessons about how technology factors into knowledge initiatives. Many of the insights we will share come from the Boston KM Forum community of over a thousand participants in 250+ meetings held in the last ten years. How technologies are deployed in knowledge landscapes and initiatives are illustrated with examples and lessons learned from a diverse community of knowledge leaders and vertical industries.

Moderator: Lynda Moulton, Analyst & Consultant, LWM Technology Services

Lynda Moulton
Analyst & Consultant, LWM Technology Services; Adjunct Faculty, Columbia University, Information and Knowledge Strategy program
Landscape of Knowledge Focused Technology Applications
Larry Chait
Managing Director, Chait and Associates
When Knowledge Meets Technology: What Works and What Doesn’t


C6. Content Strategy as Change Management
Thursday, November 29, 11:40 - 12:40

In this session, we will talk about content strategy as a framework for change management on the web —asking the right questions and arriving at the right answers to shape our organizations around goal-driven web content. This includes:

  • How to make the case for content to decision-makers and practitioners alike
  • How to create relationships, structures and processes on campus that bridge silos and encourage content collaboration and information sharing
  • How to support standards and consistency for content in a decentralized web culture

Moderator: Marc Strohlein, Principal, Agile Business Logic

Georgy Cohen
Principal, Crosstown Digital Communications
Rick Allen
Principal / Content Strategist, ePublish Media

Go to the full conference program

Pre-conference workshops descriptions are here.


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