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Marc D. Anderson
Co-Founder and President, Sympraxis Consulting

Marc Anderson Speaking In: T8/C8

Marc is the Co-Founder and President of Sympraxis Consulting LLC, located in the Boston suburb of Newton, MA, USA. Sympraxis focuses on enabling collaboration throughout the enterprise using the SharePoint application platform. Marc has almost 30 years of experience in technology, professional services, and software development. Over a wide-ranging career in consulting as well as line manager positions, Marc has proven himself as a problem solver and leader who can solve difficult technology problems for organizations across a wide variety of industries and organization sizes. Marc was awarded the Microsoft MVP Award for SharePoint in January 2011.

Stefan Andreasen
Founder and Chief Technology Officer, Kapow Software

Stefan Andreasen Speaking In: T1

Stefan Andreasen is a true entrepreneur, innovator and net-worker with more than 25 year experience in software. He spent five years in Boston with Advanced Visual Systems working on cutting-edge Java and visual programming projects. In 1998 he started Kapow as the largest European marketplace for cars, real estate and boats for sale. The items for sales was collected from dealer's websites and published on The Web ETL software is based on a scalable automation browser with full AJAX support, using flow-chart based visual navigation and programming, to allow for hyper-agile integration and automation between applications on the web (inside and outside firewall). In 2001 Stefan Andreasen sold the marketplace to the largest bank in Denmark and changed Kapow into a software company - Kapow Software. The software was developed into a full powered Enterprise-class Cloud and Application integration platform now serving more than 500 companies world-wide. In 1995 Stefan Andreasen relocated himself and the company headquarter to Palo Alto in California where he is now the Founder & CTO of Kapow Software.

Stefan is a frequent blogger on and speaks at many industry events about innovation and integration software trends.

Blog URL:

Daniel Antion
Vice President, Information Services, American Nuclear Insurers

Daniel Antion Speaking In: C8/T8

Daniel Antion is Vice President, Information Services at American Nuclear Insurers. He is responsible for the overall planning and implementation of technology and communication services for ANI and is part of a team addressing Enterprise Content Management. Dan is also responsible for technical and ECM training. ANI is a small but technically oriented company, so Dan spends his day between 30,000 feet and in the trenches. Dan also switches between activities and passions. He has spent most of his career building application systems and the physical network on which they operate, but now is immersed in ECM, Collaboration and communication technology as well.

Dan writes about SharePoint and ECM through his blog and he manages a collaborative blog about training and education, Dan is an avid cyclist, woodworker, and photographer.

Michael Assad
Co-founder & CEO, Agility

Michael Assad Speaking In: E5

Michael Assad has been a passionate interactive professional since 1999. He completed his first projects with RIM and Nortel Networks during the dot com boom. Despite the economic downturn that followed, he was able to drive growth of Agility to become the fastest growing web development company in Canada earning the Profit Hot 50 Award in 2006 and 2007.

Michael has a broad range of knowledge on all things web stemming from over 12 years of experience acting in the various roles that bring web solutions to life. Starting out as a freelance developer, he has moved through critical roles such as information architect and project manager, learning valuable skills along the way.

Today, Michael harnesses that experience while managing the feature set of the Agility Content Management Suite – a cloud-based solution that is derived from the many challenges he encountered while building world class websites and digital marketing campaigns for brands like Subaru, Whiskas, Doritos, Bing, Campbell’s, Uncle Ben’s, Cineplex and Shoppers Drug Mart.

Michael is a member of the Entrepreneur’s Organization and graduated from the Computer Engineering program at the University of Toronto. He loves to read, write and speak about the web, leadership and business. He lives in beautiful Toronto, Canada.

Joseph Bachana
President/Founder, DPCI

Joseph Bachana Speaking In: P1

Mr. Bachana began his career in the late 1980's at the New York Times in its Production Technology Group. He furthered his career at the Associated Press as technical services manager for AP AdSend, the digital delivery system from advertisers to AP member newspapers. Mr. Bachana went on to be senior Project Manager at I.M.A.G.E. Inc, then Senior Account Manager at Inacom, before founding DPCI in April, 1999.

A native of New York, Mr. Bachana is a graduate of both Brown (BA) and Columbia (GS) Universities and holds PMP certification from the Project Management Institute. Mr. Bachana serves on the editorial board of Palgrave-Macmillan's Journal for DAM, is a guest speaker on Multi-Channel Publishing, Content Management and Digital Asset Management at The O'Reilly Tools of Change Conference, The Gilbane Conference on Content Management, Createasphere Conference on Digital Asset Management, Henry Stewart Symposium, AIIM, Publishing Business, DMA and other industry conferences.

Rahel Anne Bailie
Founder, Intentional Design

Rahel Anne Bailie Speaking In: E7/T11

Rahel Anne Bailie is a content strategist with a skill set encompassing content management, business analysis, information architecture, and communications. She operates Intentional Design, helping clients analyze their business requirements and spectrum of content to get the right fit for their content development and management needs, and facilitates transitions to new business processes, content models, and technology implementations.

Her experience gives her an intimate understanding of end-to-end processes, from requirements-gathering to implementation. She is an STC Fellow, and holds memberships in various associations to stay current in pertinent practice areas. She was recently cited as one of the top ten most influential content strategists.

Deane Barker
Content Management Practice Director, Blend Interactive

Deane Barker Twitter - Linkedin - Blog
Speaking In: T6/P5

Deane Barker has been working in content management since before it had a name. As content management practice director of Blend Interactive, Deane manages integrations at all levels of complexity and has been integrating content management systems for over a decade. Since 2002, Deane has blogged about content management and related topics at Deane's passion is content modeling -- the underappreciated art and science of wrapping specific content management systems logical domains of content.

PG Bartlett
Senior Vice President of Product Management, Quark

Speaking In: P1

PG Bartlett, Senior Vice President of Product Management at Quark, is both a communicator and a technologist with 20 years of experience in publishing software. He focuses on the twin goals of improving the quality of published information and streamlining the publishing process. PG played an influential role in establishing dynamic publishing as a market category and has been on both the user and vendor sides of the industry.

Margot Bloomstein
Principal, Appropriate, Inc.

Margot Bloomstein
Speaking In: E6

Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than a decade, she's partnered with retailers, universities, and other clients to create brand-appropriate experiences that engage their target audiences and project key messages with consistency and clarity through both traditional and social media. A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the evolution of content strategy within interactive agencies and contextually-sensitive content strategy. Recent engagements include CS Forum London, Confab, edUi, SXSW, Web 2.0, Web Content, and Gilbane 2010. She's also the author of Content Strategy at Work, coming this spring from Morgan Kaufmann.


Allen Bonde
CMO, Pulse Network

Allen Bonde Speaking In: C1

Allen was previously co-founder and CMO at Offerpop, a venture-funded social marketing tools company, and CMO at eVergance, which was acquired by KANA Software in 2007. He has also been a consultant and Internet analyst at McKinsey and the Yankee Group, and started his career in corporate R&D in the telecom space. He has been a guest on CNBC and Fox News, blogs for 1to1 Media, and Social Times, and was named a Top CMO on Twitter by Social Media Marketing Magazine. Allen received his M.S. from the University of Virginia and B.S. from Worcester Polytechnic Institute. Read more on LinkedIn and follow Allen on Twitter.

Andrew Bredenkamp
CEO, Acrolinx
Andrew Bredenkamp
Blog - Twitter - LinkedIn
Speaking in: E9

Andrew Bredenkamp is co-founder and CEO of acrolinx, the global leader in Information Quality Management solutions. Andrew has over 20 years' experience in multilingual content development. Before starting acrolinx, Andrew was Head of the Technology Transfer Centre at the German Research Centre for Artificial Intelligence (DFKI) Language Technology Lab. Andrew holds degrees in technical translation and linguistics and a Ph.D. in Computational Linguistics. He is on the advisory board of a number of organizations, including Lucy Software, Translators without Borders and The Centre for Next Generation Localisation (CNGL).

Robert Bredlau
Managinng Director, e-Spirit Americas

Robert Bredlau Speaking In: C5

Robert Bredlau leads e-Spirit’s international business development efforts since 2007 and now also manages the company’s North American operations. In addition he is the primary contact for IT- and market analysts.

Robert has over 15 years of experience in developing strategic international markets in Europe and North America.

Prior to working for e-Spirit, Robert has held senior-level international management positions in a number of IT related engagements, across a broad range of technologies.

Tony Byrne
Founder, The Real Story Group

Tony Byrne
Twitter - LinkedIn
Speaking In: Workshop A, C2/T10

Tony Byrne is Founder of Real Story Group, formerly CMS Watch, a vendor-neutral technology evaluation firm. A former reporter, publisher, international educator, Byrne previously headed the Engineering and Production groups at an Internet consulting firm. He is the author of The CMS Report, and publisher of the Enterprise Portals Report, the ECM Suites Report, the Web Analytics Report, and the Enterprise Search Report.

Arje Cahn
CTO, Hippo

Arje Cahn
Blog - Twitter - LinkedIn
Speaking In: E5

Arje Cahn is a frequent speaker at international conferences on subjects such as content management, open source and XML. Recent conferences Arje participated in as a speaker include Devvoxx and ApacheCon. Arje is CTO and co-founder of Hippo (Amsterdam, San Francisco). He runs the Hippo open source team at, which aims to turn cutting edge open source technology into robust content management and collaboration software. Arje has earned his merits in the open source world within the Apache Software Foundation, where he is a committer on the Apache Cocoon project, as well as a member of the foundation, and is involved in the organization and promotion of the ApacheCon conferences. He shares his thoughts on content management and open source on his blog at

Scott Camp
VP Business Development North America, GX Software

Speaking In: E3

Scott brings 12 years of enterprise sales and marketing experience focusing on web content management and online marketing platforms working for companies such as Vignette, FileNet, Alterian (Formally Mediasurface) and currently is the VP of Business Development for GX Software. At GX Software Scott is tasked with spearheading the effort to build out their N American presence focusing on positioning their customer engagement platform BlueConic.

Maureen Chew

Chief Applications Officer, Information Technology Division, Commonwealth of MA

Maureen Chew Speaking In: K1

Maureen joined the Information Technology Division as the Commonwealth's Chief Application Officer in 2008. The Office of the CAO is responsible for mission critical, enterprise wide applications that span all branches of state government, provides services and information via the portal to Commonwealth's municipalities and the public. Other applications and services in the Application Office portfolio include the state's HR and Payroll systems, the Commonwealth Information Warehouse, online Geographical Information Services and consulting expertise on the use of assistive technology.

Maureen has spent nineteen years in state government. Prior to her current position, she served as the CIO of the MA Department of Education where she led a team of technical and research staff to fulfill the mandates of the MA Education Reform and the Federal No Child Left Behind Acts. Under her leadership, a close collaboration of data sharing with local school districts developed and an award winning, online educator certification system was implemented.

Maureen has played key technology leadership roles with the MA Trial Courts and the state's Executive Office of Public Safety. In addition to her career in the public sector, Maureen has held positions with AT&T and the State Street Research and Management Co.

Nancy Clarke

Senior Consultant & Project Manager, Outsell Gilbane Services
Nancy Clarke
Moderating: T4, T6/P5

Nancy Clarke is a senior consultant and accomplished business and technical consultant with over 18 years of experience helping businesses improve their efficiency and effectiveness through the implementation of content management applications and practices. Nancy has also held leadership positions at large companies where she has deployed global web content management and Internet publishing solutions. Her involvement begins with concept and follows through to implementation providing project management, technology architecture, and hands-on support wherever the need.

Avery Cohen
Founder, Metrist Partners

Avery Cohen Speaking In: E8

Avery Cohen helps marketers use interactive media to gain actionable insights into customer needs. At Metrist Partners, Avery has helped companies rethink their brand experience, optimize web sites and troubleshoot drops in traffic or conversion rates on web sites.

Avery and the staff at Metrist Partners have developed expertise in web analytics, search engine optimization, search advertising, email marketing, test design and social media. Metrist Partners engages with strategic visions and executes successful Internet marketing tactics on behalf of clients in diverse industries. Clients include Advertising Age, Crain’s Chicago Business, and Peapod.

Prior to founding Metrist Partners, Avery held leadership positions in information technology and Business Intelligence. During that time, he helped organizations collect, design, manage, develop and interpret data from their business systems. He worked in a wide variety of industries, and with clients that include Fortune 500 business managers, marketing executives and entrepreneurs. His experience includes supporting and developing a state-of-the-art planning and forecasting system for an international business, managing information technology and introducing new technologies for Fortune 100 companies, and managing consultants on an extensive range of business intelligence platforms.

Twitter handle: @averycohen
Google Plus Name: Avery Cohen
Blog URL:
Linked In Profile:

Georgy Cohen
Principal, Crosstown Digital Communications

Georgy Cohen Speaking In: K1, C7/E6

Georgy Cohen is principal of Crosstown Digital Communications, a consultancy focused on helping organizations communicate more effectively on the web. She is also co-founder of Meet Content [], a blog focused on empowering higher education to create and sustain effective web content. Previously, she was manager of web content and strategy at Tufts University. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

Twitter: @radiofreegeorgy

Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO & President EndPlay, Inc.

Christos M. Cotsakos, Ph.D. Speaking In: K1

Christos M. Cotsakos, Ph.D. is Founding Chairman, CEO and President of EndPlay, Inc., a leading Software as a Service (SaaS) provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment and education. Dr. Cotsakos is also Founder, Chairman and CEO of Pennington Ventures, LLC, a digital media and strategic management company. Formerly, Dr. Cotsakos served as Chairman and CEO of E*TRADE Group, Inc., where he led the company to pioneer the personal online investment market. He also served as global Co-CEO of ACNielsen, Founding Co-Managing Partner at ArrowPath Ventures and served in several senior executive positions at Federal Express Corporation. He is considered to be one of the visionaries, architects and entrepreneurs of e-commerce and e-finance and is among a team of co-inventors listed in multiple patent applications covering methods and data structure for obtaining, distributing, managing and utilizing information, including online content and user biographical content in an online networking system. Dr. Cotsakos holds a Ph.D. in Economics from the University of London. He also received an MBA with honors from Pepperdine University and a BA in Communications with honors from William Paterson University. In 2001, William Paterson University named its business school the Cotsakos College of Business in honor of Dr. Cotsakos. He is a decorated combat veteran who served with the 101st Airborne Division in Vietnam.

Philippe Coulon
Head of Business Development, Adam Software
Phillipe Coulon

LinkedIn Speaking In: P4

Philippe Coulon, Business Development Manager at ADAM Software, comes from previous positions in Deutsche Bank and Roland Berger Strategy Consultants. Based in Belgium, Philippe is responsible for building new business propositions to enhance ADAM leadership and entrepreneurial positions. Philippe has 10 years background in strategy implementation and business proposition development and has strong experience in the financial, utilities, chemicals and information technology industries, as well as industrial and government sectors.

Jeff Cram
Chief Strategy Officer and co-founder, ISITE Design

Jeff Cram
Speaking In: E7/T11

Jeff Cram is Chief Strategy Officer and co-founder of ISITE Design (, a national interactive agency and CMS consultancy. He also serves as managing director of its Cambridge, Mass., office. Jeff is the publisher of the popular CMS Myth blog (, where he writes on web content management strategy, user experience and marketing. He is also a top rated presenter at industry events and conferences including Marketing Sherpa, Gilbane, CM Pros and ExactTarget. Jeff resides in Cambridge, Massachusetts.

Soumya Das
Vice President of Marketing and Strategy, CrownPeak

Soumya Das Speaking In: E10

Soumya Das is a veteran of the Content Management industry. In the last several years, he managed and marketed content management products for Continuus, Filenet, Ixos, and OpenText. In key leadership roles, he directed several diversifications as well as evangelized other technology solutions, such as Enterprise Application Integration, Enterprise Content Management, Knowledge Management, and eDiscovery. Das also headed the global go-to-market strategy for Oracle’s Governance, Risk and Compliance business.

Currently, Das serves as the Vice President of Marketing and Strategy at CrownPeak, the company that pioneered cloud-based Web Content Management and Optimization.

John Eckman
Content Strategist, ISITE Design John Eckman Speaking In: T7

John Eckman is a Digital Strategist and CMS Mythbuster with ISITE Design, focused on developing content management strategies for client organizations in higher education, government, and the life sciences. He has over a decade of experience designing and building web applications for organizations ranging from small non-profit organizations to Fortune 500 enterprises. As a Sr. Director at Optaros, John worked with clients like and Harte-Hanks Shoppers to drive revenue, deepen customer engagement, and increase their digital footprint. Prior to Optaros, he was Director of Development at PixelMEDIA and a Principal Consultant with Molecular Inc. He received a BA from Boston University and a PhD from the University of Washington, Seattle; he completed an additional Master's in Information Systems from Northeastern University in 2007. John is an active contributor to a number of open source communities, a founding organizer of WordCamp Boston, and the author behind He has spoken and moderated panels at numerous conferences including Web 2.0 Kongress (Hamburg), Enterprise 2.0 (Boston), WebContent 2008 (Chicago), WordCamp 2009 (New York), and Gilbane Boston 2008.

William Ezell
CTO, dotCMS William Ezell Speaking In:

For more than 10 years, Will Ezell has been establishing the direction and development of one of the leading Java‐based, open source web content management systems in the marketplace today – dotCMS. Serving as the platforms Chief Technology Officer, Will's focus on providing large organizations a rapid development platform for both commercial-grade and multi-tenant content driven web applications has gained wide acceptance since the dotCMS 1.9 series was released.

Will has fostered a unique philosophy in his own research & development efforts by identifying the on-the-ground, real needs of large organizations and then collaborating directly with them to develop meaningful applications as well as advance a rapidly expanding community of users. Notable organizations that have strategically partnered with Will include Hospital Corporation of America, Standard & Poors, and Thomson Reuters.

James Falkner
Community Manager, Liferay James Falkner Speaking In: Product Case Study, Alfresco & Liferay powered by CIGNEX Datamatics

James Falkner oversees the 45,000-strong open source Liferay Community. In this role, James provides information, education, and leadership development, while constantly encouraging participation and growth of the community. James has over 14 years of experience in technology, and he blends his strong technical background with a passion for open source. James has been involved with enterprise web development and the Liferay Community since 2008.

Emmanuel Garcin
Vice President & General Manager, Jahia North America

Emmanuel Garcin
Twitter - LinkedIn
Speaking In: T7

Emmanuel has 13 years of international general management experience within the software and Content Management industry, working in the US, Europe and Asia. Before joining Jahia, Emmanuel was the Vice President, Digital Publishing and CRM Solutions for Boston–based Houghton Mifflin, a leading US publisher. During his tenure, Emmanuel defined and implemented the Digital Publishing and CRM projects for Houghton Mifflin and its divisions, managing and co-ordinating a staff of up to 100 people. With his team, Emmanuel allowed Houghton Mifflin to dramatically improve its publishing efficiency and extend its offering to Digital goods, leveraging cutting edge Content Management and eCommerce technologies. Prior to Houghton Mifflin, Emmanuel hired and led the presales team for Reef North America, a Web Content Management company. Before moving to the US, he also worked as a Financial Controller for L’Oreal in Shanghai and as a consultant for IBM Global Services in Paris. Emmanuel is French and American and holds a MSc in Engineering from the Institut National Polytechnique de Grenoble (France), a MSc in Economics & Finance from Science Po Grenoble (France) and a MBA from Insead -delivered in the US (at the Wharton Business School), Europe and Asia.

AJ Gerritson
Founding Partner, 451 Marketing

AJ Gerritson Speaking In: E3

AJ Gerritson is a Founding Partner at 451 Marketing, an award-wining Boston-based communications agency that focuses on Public Relations, Social Media, and Search Marketing for mid to large-sized companies. Founded in 2004, 451 Marketing was recently recognized as a Boston Business Journal “2011 Pacesetter.” With more that twelve years of experience in interactive brand strategy, social media marketing, search marketing, interactive marketing, and public relations, AJ oversees the agency’s strategic direction, sales, and marketing efforts.

Prior to co-founding 451 Marketing, AJ was Vice President at Zeeo Interactive, Inc. There, he helped provide interactive strategy for brands such as Time Warner, and Disney. Previous to his work at Zeeo, AJ was the Vice President of Public Relations for, an online food company he helped build from the ground up and position for successful acquisition.

In 2010, Boston Business Journal recognized AJ as a member of their “40 Under 40” class. He also serves on the Boston Irish Business Association’s Board of Directors, an organization he co-founded. When he's not devouring information on new media, you can find AJ on the rugby pitch – he was a two-time Rugby All-American and played professionally in Ireland.

Jill Finger Gibson
Director & Lead Analyst, Outsell Inc

Jill Finger Gibson
Speaking in: C3

As Director & Lead Analyst at Outsell Inc. Jill Finger Gibson is responsible for Outsell’s Product Evaluation Service. In this role, Jill manages Outsell’s user-generated product ratings and reviews community for all information product categories. Jill’s research provides information managers with recommendations for product selection and with trends in best practices, as well as advising information vendors on product positioning, messaging, and strategy. Jill has previously worked at IDC, Pyramid Research, and Liberty Mutual.

Jill received her B.A. degree from Columbia University in Russian Regional Studies and her M.A.L.D (Master in Arts in Law and Diplomacy) from The Fletcher School at Tufts University in International Business and Technology Policy.

Frank Gilbane
President, Outsell's Gilbane Services & Conference Chair

Blog - Twitter - LinkedIn
Moderating: K1

Frank Gilbane has been writing about, organizing conferences on, and consulting to Fortune 2000 companies and government agencies on information management technology since the early 80s. Frank is President, Outsell's Gilbane Services, and Managing Partner at Lighthouse Seminars LLC, organizer of the Gilbane Conferences. Frank was a member of the Board of Directors of market research and consulting firm CAP Ventures (now Questex/InfoTrends), Inc. and the founding Director of their Dynamic Content Software Strategies service. Frank was the founder and former president of Publishing Technology Management, Inc., a founder (with Yves Stern and Guy Fermon) of the French firm TechnoForum SARL (now owned by Reed Exhibitions), and co-founder of the Documation conferences in North America and Europe. He has held various positions in software development, marketing, and senior management at Texet Corporation and Quadex Corporation. He was a founding member of the Board of Advisors to SGML Open (now OASIS), is a past member of ANSI, ISO, and CALS Standards Committees where he was an independent expert working on SGML markup language and style sheet technologies, the Graphic Communications Association (GCA), numerous editorial advisory and corporate boards, and a recipient of the GCA's TechDoc award. Frank has a BA in Philosophy from Boston University, and an MA in Philosophy from Tufts University.

Bertrand Gillet

Bertrand GilletModerating: T7

Born in France, Bertrand is a digital native passionate about staying ahead of the technology curve to understand what new tech can offer marketers and solution providers. He studied mathematics and law in Poitiers (France) and then created a 3D imaging company in 1998. In 2000, Bertrand joined internet company DAD in Belgium before moving on to TBSCG (Banyan Solutions) in 2004.

Mike Gotta
Senior Technical Solution Manager for Enterprise Social Software, Cisco

Mike Gotta Twitter: @MikeGotta - Google+: Mike Gotta
Speaking In:

Mike Gotta is a senior technology solution manager at Cisco responsible for Enterprise Social Software. Prior to joining Cisco, Mike held the position of Research VP at Gartner. Prior to Gartner, he was an industry analyst at Burton Group and Meta Group. Mr. Gotta has 30 years of experience in the IT industry and was an industry analyst for 14 years covering the architectural, application, and organizational aspects of collaboration and social networking. While at Burton Group, Mike lead a 2008 groundbreaking field research study on enterprise social networking. He has published hundreds of articles on collaboration and social computing. At Cisco, he maintains an active research agenda on a variety of topics related to social networks. Mike is a recognized subject-matter expert and a frequent speaker at industry events. Mr. Gotta began his career at Aetna. He has a B.A. in economics from Western New England College and is currently pursuing an MA in Media Studies at The New School.

Seth Gottlieb
Founder and Principal, Content Here

Seth Gottlieb Speaking In: E7/T11

Seth Gottlieb is the founder and principal of Content Here, an analyst firm and consultancy specializing in content technologies. With 15 years of experience in software and professional services, Seth has helped businesses large and small improve the efficiency and effectiveness of their content management and publishing processes. He has held leadership positions at several companies where he has deployed systems using a variety of content management technologies, and developed prototypes in many more. Seth has been a regular contributor to CMS Watch and is the author of Open Source Web Content Management in Java and other articles and reports that have received critical acclaim. Considered a leading authority on the open source content management marketplace, Seth has presented at international conferences including the Gilbane Conferences on Content Technologies, Content Management Forum, Enterprise 2.0, and KM World. Seth served on the 2005/2006 Board of Directors of Content Management Professionals, a membership organization for content management practitioners.

Kian T. Gould
CEO, AOE Media

Kian Gould Twitter
Speaking In: T7

Kian T. Gould is the founder and managing director of AOE media, one of the leading Open Source CMS consultancies in the world. He has over a decade of experience in the implementation of complex Internet portals and applications, and has been intensely involved with a variety of CMS solutions. During this time he has worked on more than 400 enterprise Open Source CMS projects. His company has helped many Fortune 500 companies such as Cisco Systems, VMware, Panasonic, T-Mobile and Audi to successfully implement and change to an Open Source CMS solution.

Mark Gross
President, Data Conversion Laboratory (DCL)

Mark Gross Speaking In: T6/P5

Mark Gross, President of Data Conversion Laboratory (DCL), is a recognized authority on document conversion and XML implementation. DCL, the company he co-founded in 1981, has been in the forefront in developing techniques and tools to convert data and documents to the latest evolving technologies, and has been a leader in conversion to XML and eBooks. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University and is a frequent speaker on document conversion methodologies.

Irina Guseva
Analyst, Real Story Group

Irina Guseva
Blog - Twitter - LinkedIn
Speaking in: C1, Workshop A
Moderating: C3

Irina Guseva is an analyst covering technology across the enterprise information landscape including web content management and digital asset management. Irina has more than 15 years of experience in content technologies, starting her career as a journalist working in print, TV, radio and online. Prior to joining The Real Story Group in 2011, she worked as a CMS practitioner, consultant, and industry watcher. It all started years ago with linguistics, newspaper and broadcast content creation and management, and online publications, where she worked as a reporter, radio DJ, TV host and online content strategist/manager. Guseva holds a BA and MA degrees in Roman-Germanic Linguistics and Literatures from Tomsk State University, and an MA in Journalism/Media Management from the University of Missouri-Columbia.

Rachel Happe

Co-founder, Community Roundtable

Rachel Happe
Blog - Twitter - LinkedIn
Speaking in: C1

Rachel (@rhappe) has over fifteen years of experience working with emerging technologies including enterprise social networking, eCommerce, and enterprise software applications. She has been both a product manager and a management analyst, and brings with her multiple perspectives on technology development and use.

As an analyst at IDC, Rachel initiated their enterprise social software practice and wrote groundbreaking research including

  • The Power and Passion of Organic Communities: How Technology Can Be Used to Increase Discovery, Engagement, and Productivity
  • The Social Enterprise: How Social Networking Changes Everything
  • U.S. Social Networking Application 2008–2012 Forecast: Enterprise Social Networking Takes Hold.

Rachel has served as a product executive at both Mzinga and Bitpass where she worked with media and publishing companies such as Disney, MSN, United Media, CanWest, and Ziff Davis. While at Bitpass, Rachel was instrumental in developing Mperia, an social networking site for indie muscians and their fans. Her experience is chronicled in the book, The Future of the Music Business, in an interview that discusses changes in the music business brought about by the internet. Prior to Bitpass, Rachel was the Product Marketing Manager for IDe, an enterprise software company that developed applications to manage the new product development process. Rachel started her business career at PRTM as a Business Analyst focused on helping technology companies understand and improve their product development operations. She has presented and written about trends in both social media and product development management, both at industry conferences and as a visiting speaker at the Wharton and Kellogg schools of business.

She blogs at, serves on Social Media Today’s Blogger Board, the Enterprise 2.0 Conference Advisory Board, and as an Isis Parenting Fellow & a GigaOm Pro Analyst.

Craig Hays
Senior Director and Business Intelligence & Collaboration (BI&C) consultant, Avanade

Craig Hays Speaking In: C5

Craig Hays, Senior Director and Business Intelligence & Collaboration (BI&C) consultant at Avanade, serves as the BI&C lead for the Eastern half of the United States. In this role, Mr. Hays provides support as a systems integration solution architect, certifying large project estimates and serving as the lead architect on SharePoint projects for enterprise customers. In this position, Hays brings a deep level of experience with SharePoint, core Microsoft infrastructure solutions and desktop transformation. Prior to joining Avanade, Mr. Hays specialized in LAN/WAN network design and implementation, network security assessments and network and systems management. With over 15 years of experience, he has worked in industries across the board including oil & gas, communications, technology, pharmaceuticals, products, utilities and retail. Mr. Hays has also held past consulting positions at companies such as Calence and Accenture. Mr. Hays graduated with a Bachelors of Science degree in Mechanical Engineering.

Heather Hedden
Taxonomy Consultant, Project Performance Corporation

Heather Hedden
Twitter - LinkedIn - Blog
Speaking In:

Heather Hedden is a taxonomy consultant with Project Performance Corporation, helping varied commercial clients develop taxonomies and metadata strategies for web or internal content management. She also teaches online continuing education workshops in taxonomy creation through Simmons College Graduate School of Library and Information Science. Heather previously worked as a taxonomist at First Wind, Viziant Corporation, Thomson/Gale, and her own consulting business of Hedden Information Management. She is the mentoring chair of the Taxonomy Division of SLA and the founder and past manager of the Taxonomies & Controlled Vocabularies SIG of the American Society for Indexing. Heather is the author numerous trade journal articles and the book, The Accidental Taxonomist (Information Today Inc., 2010).

Bruno Herrmann
Director of Globalization and Localization, The Nielsen Company

Bruno Herrmann LinkedIn
Speaking In:

Bruno Herrmann is responsible for global content operations across 6 regions at The Nielsen Company, focusing on global product and content design and management as well as on international usability areas. He joined The Nielsen Company in 2003 to manage multiple content and digital marketing programs in EMEA. Previously, he managed Internet globalization programs at HP and various content management initiatives in addition to Web localization projects at Compaq, both at EMEA and global levels. Prior to joining Compaq, he worked in the marketing communications area and in the localization industry as a consultant, linguist and program manager, taking part in major international projects for high-profile technology clients.

Ed Hoffman
VP of Global Business and Corporate Development, SLI Systems

Ed Hoffman Speaking In: E9

Ed has over 20 years of experience in the software industry with deep experience in the search technology sector. Ed was senior director for Infoseek's software unit Ultraseek, which eventually was acquired by Inktomi, then Verity, then Autonomy. In that role, he was responsible for growing revenues of Infoseek Software / Ultraseek Corporation from the initial deal in 1997 to US$25 million annual sales into 2,500+ accounts in over 40 countries. Ed has been contributing to SLI's growth and customer satisfaction since 2004. He is currently responsible for business development, channel programs and alliances globally.

Phillip Hyun
Chief Technology Officer, EndPlay, Inc.

Phil HyunSpeaking In: T3

Phillip Hyun is Chief Technology Officer of EndPlay, Inc., a leading Software as a Service (SaaS) provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment and education. He also serves as Board Member for PacificWest Energy Solutions. Phillip was most recently the Founder and CEO of Koinos Technology, later acquired by GameCloud Studios. Prior to Koinos, Phillip was the Chief Technology Officer and Senior Vice President of Strategic Development for Sports Composite DE, where he led the engineering team to develop integrated products for the company’s cutting-edge fantasy trading platform, and worked with clients such as the National Basketball Association (NBA). He was also the CEO of Nexad Systems, which built Ecommerce solutions, marketing strategies and online frameworks for companies such as FOX Sports, LG Electronics and Hyundai Motors, among others. Phillip has over 10 years of Web industry and software development experience. He holds a Bachelor's Degree from the University of California at Berkeley.

Christer Johnson
Partner, North American BAO Advanced Analytics Leader, IBM GBS IBM

Christer JohnsonSpeaking In: K1

Christer Johnson currently serves as the leader for advanced analytics and optimization services for IBM Global Business Services in North America. These services consist of leveraging optimization, simulation, predictive modeling, forecasting, and other advanced mathematical techniques to identify and capture operational cost savings as well as revenue enhancing opportunities for IBM’s customers.

Johnson has more than 17 years of advanced analytics and optimization experience. He has consulted with companies in a wide range of industries including government, transportation, consumer package goods, healthcare, insurance, and telecommunications. His team includes more than 170 consultants who specialize in using advanced mathematics to create value for companies such as GlaxoSmithKlein, Merck, Aetna, the Internal Revenue Service, Social Security Administration, and Express Scripts to name a few.

He earned an MBA from George Mason University and a bachelor’s degree in economics from The College of William & Mary. He has previously spoken at the Informs Conference on business analytics and operations research.

Mary Laplante
Vice President and Lead Analyst, Outsell's Gilbane Services

Blog- Twitter - LinkedIn
Moderating: E10

Mary Fletcher Laplante manages Outsell Gilbane consulting and services. Mary also contributes to the Globalization Consulting practice and blog at She brings broad information technology marketing experience to the task of helping companies introduce new products. Ms. Laplante is a Partner Fastwater LLC, and was the first Executive Director of the industry consortium now known as OASIS (Organization for the Advancement of Structured Information Standards). OASIS provides a forum for the development of open e-business standards, typically built around XML. Before helping in the creation of OASIS, Ms. Laplante developed and managed her own consulting practice providing marketing and technical expertise in publishing-related applications and technologies. She has held executive and senior positions at several publishing software companies; she was President and Chief Operating Officer for Cygnet Publishing Technologies, Incorporated; Vice President of Marketing for Avalanche Development Company; and Vice President and Senior Product Manager at Scribe Systems, Inc. Prior to forming Fastwater, Ms. Laplante was a Director in the Document Software Strategies Group at CAP Ventures, Inc., a strategic consulting and research company that covers the markets for document technologies. Ms. Laplante is a frequent speaker at industry events like The Gilbane Conferences, Internet World, The Seybold Seminars, and the Gartner Group Internet Electronic Commerce conference. 

Joan Lasselle
President, Laselle-Ramsay

Joan Laselle
Speaking in: T5

Joan is the founder and President of Lasselle-Ramsay, Inc. Since 1982 Lasselle-Ramsay has helped global 1000 companies to get control of their new product or service content and deliver superior customer experience through content infrastructures. Lasselle-Ramsay has worked with over 600 industry leading companies such as Hewlett-Packard, Cisco Systems, Boston Scientific, and Fireman’s Fund Insurance Company. Joan has over 25 years experience developing new product content and training for high tech, healthcare, finance and insurance industries. She is a senior member of STC, a past board member of CMPros, and a regular contributor at industry conferences. Joan serves on the National Leadership Council for Women’s Business Enterprise National Council and teaches technical communications at the University of California Extension. She holds a M.Ed. from the University of Oregon.

David Lavenda
Vice President of Marketing and Product Strategy,

David Lavenda Speaking In: C8/T8

David Lavenda is Vice President of Marketing and Product Strategy at For the past 20 years, he has served as an executive for a number of high-tech companies. After completing a undergraduate degree in Physics, advanced studies in Electrical Engineering, and an MBA in Marketing, David co-founded Business Layers, an identity management company, serving as VP Marketing and Product Strategy from its inception until the company's successful sale five years later. Additional stints as VP of Marketing and Product Strategy for several successful high-tech companies followed. David is a technology expert blogger for Fast Company. He is also pursuing advanced studies in STS (Science, Technology, and Society) - focusing on the research of online behaviors.

Ross Leher
Chairman and Chief Executive Officer, WAND, Inc.

Ross Leher Speaking In: T9

Ross Leher is Chairman and Chief Executive Officer of WAND, Inc. Mr. Leher, whose background includes international commerce, trade, and retailing, has a proven record of growing innovative businesses in highly competitive markets. WAND has developed structured multi-lingual vocabularies with related tools and services to power precision search and classification applications. Simply put, we make search work better. WAND Taxonomies are used in online yellow pages and local search, ad-matching engines, B2B directories, product search, and within enterprise search engines. WAND’s Taxonomy Library contains more than 40 domain specific taxonomies including 33 different industry vertical packages, jobs, travel, retail, medical, financial services, records retention, and general enterprise search topics with more domains being added on a regular basis. WAND data can be integrated into a wide variety of search applications to improve the relevance of search results. WAND’s taxonomies are available in 13 global languages. Mr. Leher is a graduate of the University of California, Berkeley with a degree in Economics.

Scott Liewehr
Senior Consultant, Web Content Management Outsell's Gilbane Services

Blog - Twitter - LinkedIn
Track Chair & Speaking In: E1, E3, E4, E5, E6/C7, E8, E9. E11/T12

Scott Liewehr is Lead Analyst and Senior Consultant in Gilbane’s Web Content Management (WCM) practice. He works with enterprise and government agency clients on projects ranging from needs assessments and technology acquisitions to strategy and planning. He also consults with WCM vendors to advise them on industry trends and product roadmaps. As an analyst, Scott contributes to Gilbane Group’s research, focusing on WCM-related topics such as web engagement. He is also the Chair of the Customers & Engagement track at this year’s conference. Scott is a recognized thought leader in the field of content management, speaking, conducting workshops and writing regularly on the subjects of web content management, web 2.0 in the enterprise and user-oriented intranets. He is also the elected President of CM Pros, the international association of content management professionals, and has served on the Board of Directors since 2009. He also serves on the Board of Directors at SLCD, a Pre-K through 12 school for children with autism-spectrum disorders in New York.

David Lipsey

David Lipsey Moderating: P4

David Lipsey is a well-known as a founder of the field of digital asset management and a contributor to digital content projects. His 25 year career work at Open Text (Artesia), SAP's Media & Entertainment practice and most recently, FTI's Consulting's Media & Entertainment practice has concentrated on the diversified content industries, including studios, trade, education and technical publishing, magazines, commercial printing, syndication and aggregation services, cable, broadcast and newspapers. He is widely known as an innovative thought leader and speaker on contemporary content issues, and serves as International Chair of the Henry Stewart Conferences on the Art and Practice of Managing Digital Media.

Pete Iuvara
mindSHIFT Technologies, Inc.,
Pete Iuvara Product Case Study: Leveraging the Sitecore CMS to better deliver customer engagement

Pete Iuvara, of mindSHIFT Technologies, Inc., will speak about various Sitecore CMS implementations that have primarily been focused on increasing customer engagement, creating an easier to manage and better integrated digital marketing channel and overall enhancements to the end-user experience.

Twitter: (@peteiuvara)!/peteiuvara

Michael Mahoney
Senior User Experience Specialist, MicroLink

Speaking In: P2

Michael Mahoney is a Sr. User Experience Specialist with MicroLink working on projects focusing on Microsoft Surface technology, Silverlight UI design, SharePoint 2010 frontend development, and user experience design and development. Mr. Mahoney has 12 years’ experience in web design and application UI development, multimedia and interaction design, and information design and architecture. Mr. Mahoney supplements his design background with a Master’s of Science in Information Assurance from Norwich University thus focusing on providing recommendations on projects beyond just requirements and specifications of applications and systems; taking into account how to secure information through people, processes, and technology in order to minimize risks to the organization.

John F. Mancini
President, AIIM International

John F. Mancini Speaking In: C4

John F. Mancini joined AIIM in May 1996. Working together with the AIIM Board, staff, and thousands of volunteers around the world, Mancini's goal is to help AIIM connect the users and suppliers of document and business process management technologies and services. Mancini believes that ECM tools and technologies provide solutions to help users with four key business drivers: continuity, collaboration, regulatory compliance, and reduced costs.

Prior to joining AIIM, Mancini spent 11 years in various positions at the American Electronics Association in Washington, D.C., most recently as Executive Vice President and Chief Operating Officer. The American Electronics Association is the nation's largest technology trade group, representing over 3,000 U.S. high technology companies. He has authored several publications on the electronics industry and has testified before Congress.

Mancini is a frequent speaker at meetings and conferences throughout the world on various topics including the document management marketplace and association direction and activities.

He holds a bachelor's degree from the College of William and Mary and a master's degree from Princeton University. He is a member of the American Society of Association Executives.

Subscribe to Mr. Mancini's blog "Digital Landfill".

Follow John Mancini on Twitter

Jon Marks
Co-founder, Kaldor Product Development Group
Jon Marks

LinkedIn - Twitter- Google+ - blog
Moderating/Speaking In: T1, P2

Jon Marks is the co-founder of The Kaldor Group, a new venture focusing on mobile and tablet publishing. He is particularly interested in mobile applications that communicate with content management systems. Jon has been directly involved in over 50 CMS implementations, using a wide range of products.

Before venturing into the world of startups, Jon was the technical lead on News Corporation's (now dead) Project Alesia - an HTML5 based digital aggregation system. Prior to that, he led the development team of LBi UK, London's largest digital agency.

Jon is a keen blogger who tries to very openly and honestly share his view of engagements from the agency/systems integrator perspective. He enjoys talking about all of this over a few pints of Guinness. He is @McBoof on Twitter, although follow him at your own risk.

Peter G. Marsh
Global Vice President, Product Management, Atex

Peter G. Marsh Speaking In: P3

Pete Marsh joined Atex in August 2005. He is responsible for overseeing the global product management and technology roadmaps for all Atex advertising, content management, audience, Web CMS and tablet products. He is also chief strategist for the Atex DNA architecture and the OneView user interface framework.

In 1992, Pete founded Deadline Data Systems, provider of newsroom and advertising systems for the newspaper and magazine industry. Deadline Data also pioneered the development of plug-in software applications to integrate enterprise publishing systems with desktop applications such as QuarkXPress and Adobe InDesign. Before joining Atex, Peter was the CEO and president of 5 Fifteen Inc. He has also held senior management positions at EBSCO Publishing, Xenotron, and ECRM.

Peter holds a B.Sc. from Boston University, with a Summa Cum Laude degree in Journalism and Communications. He is a frequent speaker at industry conferences, and his articles appear in numerous media publications. Peter lives in Topsfield Massachusetts and is a member of the Samaritans Board of Directors, a non-profit organization dedicated to suicide prevention.

Ned May
Vice President & Lead Analyst, Outsell Inc.

Ned May
Twitter - LinkedIn
Moderating: P2, P3

In his capacity as Vice President & Lead Analyst, Ned May leads Outsell's analytic coverage and advisory services focused on the Search, Aggregation & Syndication market. His coverage centers on the myriad ways in which digital content is aggregated and consumed. He keeps a keen eye on web search engines and portals, licensed content aggregators, and subscription and syndication service providers, as well as the technology vendors serving these segments. Ned serves as an executive-level advisor and consultant to clients on issues impacting all facets of this market, including the money flows around online advertising, content syndication and copyright, and the delivery platform challenges across the tethered web and mobile devices such as smart phones and e-book readers.

Chris McNulty
Strategic Product Manager, Quest Software

Chris McNulty
Blog - Twitter - LinkedIn
Speaking In: C8/T8

Chris McNulty is a Strategic Product Manager at Quest Software, where his responsibilities include the strategic product direction for Quest’s SharePoint solutions. Chris is a Microsoft Certified Technology Specialist (MCTS), Microsoft Certified Systems Engineer (MCSE), and a member of the MCC, Microsoft Solutions Advocate and MVTSP programs. A frequent speaker at events around the US, Chris is the author of the “SharePoint 2010 Consultant’s Handbook – Managed Metadata Service” and blogs at and at Prior to Quest, Chris led the SharePoint consulting practice at KMA, a New England based Microsoft Gold Partner. He holds an MBA from Boston College in Investment Management and has over twenty years’ experience in financial services technology with John Hancock/Manulife, State Street, GMO and Santander. He lives with his wife Hayley, and his children, Devin, Nathaniel and Rachel in Milton, Massachusetts.

Jon Michaeli
Vice President of Marketing, Sermo

Jon Michaeli
Speaking In: E2

Jon is VP for Marketing for Sermo. He has over 13 years experience in online and viral marketing, product marketing and management, partner marketing, and business development. His responsibilities at Sermo include overseeing the company’s web presence, increasing market penetration, product marketing, and client lead gen. During his career, Jon has held several executive marketing positions at internet and mobile start-ups in e-commerce, social media, and subscription services that achieved multimillion member/customer milestones, including and Worldmate. Jon holds a BA in Economics from Tufts University and an MBA from the Anderson School at UCLA.


Lynda Moulton
Analyst & Consultant, Enterprise Search, Outsell's Gilbane Services

Blog - Twitter - LinkedIn
Speaking In: Workshop C, C3

Lynda Moulton is an analyst and consultant on enterprise search, knowledge management, and information technologies. She has over 30 years of experience using and implementing search technologies, and developing technology-based solutions for managing enterprise content. Following employment at Union Carbide Corporation and Arthur D. Little, Ms. Moulton founded Comstow Information Services in 1980 to develop database technology for enterprise content management, a software application, BiblioTech. She is also a leader in the Boston KM Forum, which holds semi-monthly meeting in the greater-Boston area. She is widely published and a frequent speaker at conferences and seminars.

Jim Nasr
CEO, Armedia

Jim NasrSpeaking In: P2

Jim has more than twenty years of experience in the technology industry, with focus in Content Management during the last twelve. Prior to co-founding Armedia in early 2002, Jim worked as a Technology Architect at Sapient Corporation, IBM Global Services and Aetna. Jim has co-authored three technology books (including the JavaScript Unleashed series) and spoken at numerous industry shows and conferences.

Jim has an MBA from the University of Connecticut and a BS in Computer Science from Coventry University.

Peter O'Kelly
Principal Analyst, O'Kelly Associates

Peter O’Kelly
Speaking In: T2
Peter O’Kelly is a software industry analyst and consultant focused, for more than twenty-five years, on topics at the intersection of information management and collaboration. He has worked in product management and strategy roles for Lotus Development Corp., IBM, Groove Networks, Macromedia, and Microsoft, and previously worked as an analyst/consultant for Burton Group and the Patricia Seybold Group. Peter’s blog can be found at, and more information about his analyst/consultant business is available at


Marisa Peacock
Social Media Strategist & Marketing Consultant

Marisa Peacock Speaking In: C7/E6

Marisa Peacock is a social media strategist and marketing consultant in the Washington, DC area. With a strong background, experience and interest in social media, emerging web technologies, web design and multimedia, Marisa helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

In addition, Marisa is a contributing writer for and a senior reporter for In January, she will a part of the adjunct faculty at Maryland Institute College of Art teaching Social Media Marketing as a part of their Business of Art and Design program.

Twitter: @marisacp51
blog: AND

Charles Pendleton
Senior Director or Product Management, Digital Marketing, Epsilon

CharlesPendletonSpeaking In: E2

Charles Pendleton is Senior Director of Product Management for Epsilon, one of the world’s largest providers of multi-channel marketing products and services to Fortune 1000 companies, including both interactive media and traditional direct mail campaigns. He has over 15 years of experience in marketing and product management, both B2B and B2C. Prior to Epsilon, Charles managed product and web-based services for the Copyright Clearance Center, the world’s largest provider of content licensing solutions, where he launched three ecommerce products and reestablished the growth of ecommerce for the organization. He has also worked for Xerox, (now Student Advantage), and Experience, Inc, where his responsibilities have encompassed a wide range of usability and marketing functions.

Ron Person
Director of Analytics, Sitecore

Ron Person Speaking In: E8

Ron Person is the Director of Analytics for Sitecore. In the most recent Gartner Group ratings Sitecore was ranked as the leading visionary in Content Management Systems. Ron recently played a major role in developing Sitecore’s new Engagement Analytics system, a system that brings Business Intelligence to cross-channel marketing.

Ron’s experience includes twenty five years as an independent consultant, the first half as one of Microsoft’s first consultants and the second half improving business performance as a Six Sigma Black Belt and certified Balanced Scorecard consultant.

He has written 26 books including four international best-sellers on performance improvement and business computing. His latest book, “Balanced Scorecards and Operational Dashboards with Microsoft Excel” has a 5-star rating on Amazon.


Stephen Powers
Principal Analyst & Research Director, Forrester Research

Stephen Powers Speaking In: K1

Stephen serves Content & Collaboration professionals. He is a leading expert on multiple aspects of enterprise content management, including Web content management and digital asset management. Stephen helps Forrester clients build content management systems to implement information management strategies and improve customer experiences. Stephen came to Forrester with many years of experience in information technology management and customer software applications.

Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of CRM, asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, eCommerce, search applications, and data warehousing. Stephen began his career at TV Guide, working on a project to upgrade the magazine's publishing system. Stephen earned a B.S. in electrical engineering from Villanova University and an M.B.A from Babson College.

Lubor Ptacek
Vice President, Strategic Marketing, OpenText

Lubor Ptacek Speaking In: T3

Lubor Ptacek joined OpenText in 2008 and as Vice President of Strategic Marketing he is responsible for a variety of strategic areas including messaging, industry marketing, technical marketing, product branding and pricing, PR and analyst relations. In addition, Lubor is also the General Manager of OpenText’s Microsoft Solutions Group. With 20 years of experience in the enterprise software industry, Lubor has worked in a variety of positions in marketing, product marketing, and product management. Prior to joining OpenText, Lubor held roles at EMC, Documentum, Vignette, and Novell. Currently, he also serves on the Board of Directors for the Association for Intelligent Information Management (AIIM).

Lubor holds a computer science degree from Technical University Ilmenau in Germany and has an MBA from Santa Clara University in California.

Joe Pulizzi
Author, Content Strategist

Joe Pulizzi Speaking In: E4

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Harish Ramachandran
VP of Presales & Co-Founder, CIGNEX Datamatics

Harish Ramachandran Speaking In: C6

Harish Ramachandran is the Co-Founder and Executive VP of Presales at CIGNEX Datamatics. He is an authority on Open Source ECM and Portals from the decade long Open Source Journey at CIGNEX. He has held several key roles at CIGNEX in Project Delivery and Solution Development. He enjoys helping customers define their ECM and Portal vision and strategy along with implementation strategy. Prior to co-founding CIGNEX Datamatics, he served as technical lead and program manager at Cisco Systems, Click Commerce and I-Flex (now Oracle). He has nearly 20 years of progressive consulting experience in areas of solutions consulting, project delivery and product development mostly in the Healthcare and Financial Services Verticals. He holds an Engineering degree from Bangalore University, India

Philip Ramsey
Manager, Technical Design, BNA

Phillip Ramsey Speaking In: T1
LinkedIn - Twitter

Philip Ramsey has worked on all major mobile platforms, including the Kindle, iPad, iPhone, BlackBerry and Android, and he currently leads BNA’s mobile platform efforts. BNA publishes up-to-the-minute news services covering the full range of legal, legislative, regulatory, and economic developments that impact the business environment around the nation and the world. Prior to working with BNA Philip helped other major publishers bring their products to Internet platforms. He has been involved in all forms of electronic publishing since 1990.

Kathleen Reidy
Senior Analyst, 451 Group

Kathleen Reidy Moderating: T2
Blog - Twitter

Kathleen covers content management and collaboration technologies for The 451 Group. Prior to joining The 451 Group, Kathleen was an independent consultant and writer, working for publications including Portals Magazine, eContent Magazine and The Gilbane Report, as well as for software vendors including BEA Systems and FatWire Software. Kathleen previously held product management and product marketing positions in Sun Microsystems' software division, managing search, portal and content management technologies and partners. Prior to joining Sun, she spent four years as an analyst at Giga Information Group (now part of Forrester Research), where she covered enterprise portal, search and information management markets.

Hadley Reynolds
Managing Director, Next Era Research

Speaking In: T2

Hadley Reynolds is Managing Director at Next Era Research. Hadley is a trusted researcher, thought leader, and advisor working with leading innovators on best practices for the management of unstructured information. He is a leading analyst of the search, content management, and knowledge management industries, researching, speaking, and writing on emerging trends in these technologies and their impact on business practice. In his 30-year career in the software industry, he has been Director, Search & Digital Marketplace Technologies at IDC, Vice President of the Centre for Search Innovation at FAST/Microsoft, and VP and Director of Research at industry analyst Delphi Group, where he led the firm’s coverage of the business impacts of search and other technologies for managing unstructured information. Prior to his work at Delphi, he held executive roles in product management, marketing, and strategy at Project Software & Development, Inc. He is a widely published author, popular speaker at industry events, and frequently quoted commentator in the digital media.

Faith Robinson
Director of ECM & DAM at Hasbro

Faith Robinson
Speaking In: P4

Digital asset and content management expert with extensive experience and a proven ability to design, develop and implement innovative video, graphic, content and data management solutions for major clients. Leads project teams, working with customers, colleagues, staff, consultants and other key stakeholders to deliver solutions on time and within budget. Serves as digital asset management and content management system subject matter expert to internal and external teams. Faith has worked as a Project Manager at Yale University, Consultant / Project Manager at Academy of Motion Picture Arts and Sciences, Director, DAM at Quality Technology Services, Digital Workflow Manager at Shorewood Packaging, E-Commerce Graphics Project Manager at Sony Music Entertainment, and as Digital Studio Manager at Getty Images

Philip Rogers
Client Partner, Revenue Architects

Speaking In: C6

Phil is a Client Partner with Revenue Architects - a consulting firm focused on building revenue solutions with an emphasis on digital marketing. He is also the CEO of Revenizer – an application that delivers easy marketing scorecards for business. Prior to these roles, Phil headed up consulting firm Endeavour Advisory and led customer teams for enterprise SaaS application providers in the rewards space. Clients included Coca Cola, Liberty Mutual and P & G. He started his career with Diageo in Australia. Phil holds a Masters in Law from Victoria University New Zealand and an MBA from Boston University. He is a contributor to a number of publications including Springboard magazine in the UK and Anthill magazine in Australia.

Robert Rose
Founder & Chief Troublemaker, Big Blue Moose

Robert Rose
Speaking In: Workshop B
Blog - Twitter - LinkedIn

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose innovates creative and technical marketing solutions for his clients. Rose assembles and manages diverse teams of the best designers, technologists and media optimization specialists, creating successful marketing strategies for both well-known brands and startup businesses alike. Rose is currently a Research Fellow with Coburn Ventures, a community of experts discussing and innovating current trends in Technology and Marketing. He has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and is a founding member of the Executive Council on Software-as-a-Service. A recognized expert in digital media and marketing, Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s a guest blogger for the online magazine iMedia Connection and the co-author of the book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Rose is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek.

Elizabeth Rosenzweig
Founder & Director, World Usability Day

Elizabeth RosenzweigSpeaking In: e2

Elizabeth Rosenzweig is Founder and Director of World Usability Day, which she started on 2004 after her term as President of Usability Professionals Association was completed. World Usability Day has grown to include 44 countries with over 180 events. Elizabeth frequently publishes in industry journals, has written chapters in 3 published books and presents lectures at conferences around the world. Elizabeth has worked as a consultant and employee in several major corporations for 25 years. She is currently a Principal Consultant at the Bentley University Design and Usability Center. Her experience includes design and development, ranging from website and, applications, to hardware products and technology development. Elizabeth has completed projects for many major corporations as well as academic institutions. Elizabeth holds 4 patents in intelligent user interface design.

Richard Rubin
Principal Consultant, Professional Services, Innodata Isogen

Richard RubinModerating: T3, T5

Richard Rubin is Principal Consultant at Innodata, where he has collaborated with Information Services providers across the Legal, Educational, Medical and B2B domains to strategize and implement content, process, organizational and technological solutions. Richard has particular depth and experience in identifying and rationalizing business requirements, building consensus, establishing benchmarks and leading organizations through transformational change, primarily Print-to-Digital. Prior to joining Innodata, Richard worked at LexisNexis / Reed Elsevier for 17 years, where he held a variety of leadership and change agent roles across Editorial, Production, and System Implementation, most recently VP of Editorial Transformation. Richard is based in NYC.

Luis Sala
Director of Technology Alliances, Alfresco

Luis Sala Speaking In: Product Case Study, Alfresco & Liferay powered by CIGNEX Datamatics

Luis Sala is Alfresco's Director of Technology Alliances. In this capacity he works with Alfresco's most valued technology partners as well as educating the Alfresco community to the capabilities and benefits of Alfresco's technology. Luis has been at Alfresco since 2006 and was responsible for establishing Alfresco's US-based technical account management team.

Luis's previous experience includes being Chief Solutions Architect at Epicentric® which was acquired by Vignette® where he served as Principal Sales Engineer. Most recently, Luis was the Business Development SE at Systinet® (now Mercury™) and VP of Alliances at Strobe (now a part of Facebook).

Luis has a degree in Computer Science and a minor in Theater from Allegheny College in Meadville, PA. Luis is a regular speaker at open source and content management events and is a enthusiastic blogger in both English and Spanish

Stefan Schinkel
VP Global Business Development

Stefan Schinkel
Speaking In: T5

Stefan Schinkel (VP Global Business Development) is responsible for all business development activities across Hippo's main geographies (Americas, EMEA, APAC). In this role he is also responsible for our professional services partners and technology alliances. He is a technology veteran in business development and professional services and worked for A-brand enterprises (Accenture, Verizon, TNT).

John Scudder
Director - Communication & Design Services, Hospital Corporation of Amercia (HCA)

Speaking In: T12/E11

John Scudder is the Director of Communications & Design Services for the nation’s leading provider of healthcare services – Hospital Corporation of America (HCA). HCA houses one of the most advanced and progressive internal technology operations in healthcare today. Computerworld Magazine identified HCA’s information & technology services as “One of the Top 100 Best Places to Work in IT” in 2009. John Scudder’s main focus and responsibility is to oversee the efforts in deploying, managing and hosting more than 500 HCA web sites including hospitals, outpatient facilities, physician practices and other medical service organizations. These locally managed and freestanding facilities are spread across 20 states and Great Britain. Nearly five percent of all inpatient care delivered in the country today is provided by these HCA facilities -- who require web sites that meet their marketplace demands as well as provide web services and social media tools to communicate to their diverse and evolving communities.

Elise Segar
Specialist, Sales Strategies, ifridge & Company
Elise Segar

Moderating: E9

Elise has more than 11 years of experience in enterprise technology sales, sales management, strategic marketing and lead generation. As a Specialist in Sales Strategies for ifridge & Company, Elise is known as the passionate pragmatist. Helping clients to establish strong sales strategies and processes while tightly integrating the sales and marketing relationship is where she is happiest. Elise works with entrepreneurs and innovative companies to take the next step towards successful sales and marketing.

Cynthia Siemens
Cynthia Siemens
Moderating: E11

Cynthia Siemens has worked in enterprise technology since 1986, beginning as an application developer, trainer, and documentation specialist, then progressing into a focus on writing and editing about technology for business. She has worked for and with such companies as Hitachi Data Systems, Citrix, Symantec, Cisco, Adobe, CA, BroadVision, Knowledge Adventure, MetaCreations, LivePix, Oracle, Sun, Logitech, Uniloc USA, Magnify360, and Sony Digital Entertainment.

Jason Smith
Founder/Chief Creative Officer, OHO Interactive

Jason Smith Speaking In: E2

Jason Smith heads up the User Experience Design group at OHO Interactive. With more than a decade's worth of experience, Jason has consulted with and designed highly usable online experiences for companies in both the B2B and B2C spaces. He believes that in a user-centered design focus which maps directly to an organization's business goals, making changes to user experiences that help attract and retain users. His emphasis in recent years has been on looking at how the total customer experience, including web interactions, software application usability, and human interactions form a cohesive whole. A Magna Cum Laude graduate of Brown University, Jason is a frequent speaker on issues related to web and software usability.

John Stone III
President & CEO, Revenue Architects

John StoneSpeaking in: C6

Mr. Stone is Founder Founder and CEO of Revenue Architects, a consulting firm focused on building revenue solutions. John brings a 25 years of experience at the intersection of sales, marketing and technology. Revenue Architects works with B2B. Health, and Services sector clients to drive revenue performance with revenue strategies, revenue systems and revenue programs. Prior to launching Revenue Architects, Mr. Stone was President of CrossTech Partners and held a range of senior management and consulting leadership positions at PA Consulting Group, Viant, AT&T and IBM. As a member of the start-up team at Viant, John led global sales to over $100 and market capitalization to $1B in. Mr. Stone began his career at IBM as a top-performing sales and marketing executive, branch manager and management consultant. At IBM, John built and launched the award-winning "Analyzer" - an ROI modeling tool that helped accelerate IBM global sales performance.He holds a BA from the University of Vermont and has attended a range of sponsored executive programs at the Wharton School and Harvard Business School.

Dan Strauss
Chief Product Officer, EndPlay, Inc.

Dan Strauss Speaking in: T4

Dan Strauss is Chief Product Officer of EndPlay, Inc., a leading Software as a Service (SaaS) provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment and education. Dan was most recently the co-founder and Chief Product Officer of, responsible for leading product innovation and technical development. Dan has spent the last 15 years developing and launching web products. He spent five years at Fox Interactive Media where he served as the GM/VP of Fox Interactive Media Labs. Prior to that, Dan was the Director of Production and Project Management at where he managed all aspects of the development of what has become one of News Corp's most successful web properties. Earlier in his career, Dan worked in a variety of internet start-ups and interactive divisions including the New York Times, Thought Bubble Productions, the Cleveland Plain Dealer, and GovWorks. Dan holds a Bachelor's Degree in Marketing from Miami University in Ohio.

Ashley Streb
Vice President, Technology, Brightcove

Ashley Streb Speaking in: T1

Ashley Streb is the Vice President of Technology at Brightcove. He is responsible for providing the technical vision and leadership for the Brightcove platform. As a member of the founding engineering team, Ashley has helped formulate and create an on-demand video platform that works across ‘three screens’. He holds a special place in his heart for mobile devices and thinks they are a wonderful platform to develop on. He has helped launch multiple applications into the app store and also has worked on developer focused SDKs.

Marc Strohlein
Principal, Agile Business Logic

Marc Strohlein
Track Chair: C1, C3, C4, C5, C6, C8

Marc is a Principal Consultant at Agile Business Logic, a consulting firm that helps small and medium-sized businesses with all aspects of the nexus of people and technology, working with business and technology executives to achieve agility, competitive advantage, and ultimately, sustained growth. My experience includes serving as Chief Agility Officer at Outsell Inc., a market research firm that covers the B2B information industry. I also provided analyst coverage focusing on content software technology and served as an adviser to Outsell’s clients: publishers, information providers, and content software vendors. Before that, I was the Chief Operating Officer of Classroom Connect, an online education company; SVP and CIO at Gartner Group; VP of Operations at Teltech Resource Network; and VP of Worldwide Operations at Dataquest. My experience includes business and technology strategy development and alignment, product strategy and development, product marketing and management, and agile development, as well as executive management. My reports and analytic coverage have included multi-channel publishing, search, semantic technology, content engineering, Web and Enterprise 2.0, social media and user-generated content, and workflow integration, to name a few.

Chris Summers
Founder, UrbanCherry

Speaking in: T4

Chris Summers is an independent web content management expert. For the past two years, Chris has specialized in SDL Tridion architecture and implementations for a variety of companies in the financial services, education, medical and manufacturing industries. He has also led the first implementation of Tridion 2011 in the US. With more than 10 years of experience in web content management systems, Chris has worked on more than 60 of the largest and most expansive SDL Tridion implementations in countries throughout Europe, the Middle East and North America, launching custom integrations, leading technical training and mentoring consultants through to certification. Chris worked at SDL until 2009, where he was the Director of Professional Services and the Director of Education Services. In this role, he was responsible for establishing SDL’s Professional Services organization for their WCM division in the U.S. During his tenure with SDL, he also worked in business and development, marketing, and served on the company's US management team. In addition to SDL Tridion, Chris also worked with a partner of SDL where created and served as the principal trainer of the Indivirtual CMS Academy, and was a web producer at FAST Search. Chris is a certified Tridion Business Analyst, Developer and Architect, and is certified in Tridion R5 and 2009. He has also been selected by members of the SDL Tridion community as an MVP in 2010 and 2011. Originally from England, Chris currently lives in Boston. Before he began his career in technology consulting, he was a circus performer.

Bill Trippe
Vice President & Lead Analyst, Outsell's Gilbane Services

Bill Trippe
Moderating: P1
Blog- Twitter

Bill has more than 20 years of technical and management experience in content management, XML, and related technologies. He specializes in large-scale applications of content management technology, working with publishers who are typically converting extensive legacy databases and systems into more contemporary, open technology. He brings a unique blend of strategic and hands-on knowledge of the products and trends that are shaping the publishing and content technology marketplace. At Outsell Gilbane, Bill covers trends and technologies in the content management industry and develops conferences and tutorials on XML and content management. He is a sought-after speaker and author in the XML field, and is the XML columnist for Transform, a Consulting Associate with the consulting and market research firm CAP Ventures, and a regular contributor to the magazine, EContent.

Ian Truscott
VP of Products, WCM Division, SDL

Ian Truscott Speaking In: E3

Ian Truscott is VP Products for SDL’s WCM Division – the company behind the Tridion CMS product. Ian is an experienced evangelist for web content management and it’s place in this new world of customer experience and engagement. Ian has over fifteen years of enterprise software experience, over a decade of which has been focused on WCM. Ian is also a Gilbane alumnus and a Director for the Content Management Professionals Association (CMPros).

Melissa Webster
Program Vice President, Content & Digital Media Technologies, IDC

Melissa Webster Speaking In: P4

Melissa Webster leads IDC's Content and Digital Media Technologies research program. This program tracks, analyzes, and forecasts markets and trends in document and content management, records management, digital asset management, digital rights management, and authoring and publishing software. Current research topics include dynamic enterprise publishing, XML, and digital media in the enterprise -- including video, audio, podcasting, digital signage, and other emerging applications. Ms. Webster has more than 20 years of experience in the software industry with enterprise software vendors and internet companies ranging from the Fortune 500 to venture-backed startups. She has held senior management positions in marketing, business development, and product development at Oracle, Information Builders, Object Design, RetailExchange, FairMarket, and UniSQL, and has a strong background in object-oriented and multimedia databases, XML, user interface design, and application infrastructure technologies. Ms. Webster formerly led IDC’s Application Life-Cycle Management research program. Ms. Webster holds a B.A. degree from Wellesley College.

Lisa Welchman
Founding Partner, WelchmanPierpoint

Lisa Welcman
Speaking In: E11/T12
Twitter - LinkedIn

Lisa Welchman has pioneered the field of Web Operations Management by distinguishing Web strategy, governance, execution and measurement as it pertains to large Web sites, and creating innovative, practical solutions for clients. Lisa wields a sharp ability to define and distinguish the overarching principles of designing and maintaining large Web sites and is a recognized thought leader in the area of information governance. Lisa leads consulting engagements with a combination of high-level strategic vision, clear understanding of the challenges of senior executives, and real-world problem solving. Lisa is a sought after speaker for Web management conferences and symposiums for her insightful analysis of the complex problems faced by large-scale Web sites. Her past clients include The World Bank, The US Food and Drug Administration,, the Radcliffe Institute for Advanced Study at Harvard University, McKesson, Research in Motion, the US Environmental Protection Agency, and The National Cancer Institute, among others. Lisa has been working with large Web properties since 1996 when she joined Cisco Systems as Web publishing program manager. Lisa holds a bachelor’s degree in Philosophy from the University of North Carolina and was a Philosophy Fellow at Columbia University.

Tom Wentworth
Chief Marketing Officer, Ektron

Tom Wentworth
Twitter - LinkedIn
Speaking In: E5

As the Chief Marketing Officer, Tom drives Ektron's global marketing strategy. Tom works closely with Ektron's executive team to deliver on Ektron's vision for transforming online customer experiences. Tom brings over fifteen years experience in enterprise marketing and sales to Ektron.

Prior to joining Ektron, Tom was the Web Solutions Evangelist for Autonomy Interwoven where he was responsible for delivering Autonomy Interwoven's vision to customers, partners and analysts worldwide. Tom’s previously held senior Sales and Marketing positions at IBM and Macromedia.

Tom holds a BS in Mathematics and Computer Science from the University of Illinois at Urbana-Champaign.

Adam Zais
VP, Marketing, Wistia

Adam Zais
Twitter - LinkedIn
Speaking In: E2

Adam is the VP of Sales and Marketing at Wistia, a B2B video platform provider, where he oversees all market-facing activities for the company. He is passionate about User Experience for both the marketing site and the Wistia Software as a Service (SaaS) product. He brings to the discussion over 25 years in marketing and business development in B2B Web, Mobile, Software and SaaS organizations, including Brainshark, Nexaweb, MapInfo, AppTricity and Powersoft.


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