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Future Conferences

Content Technology Track (T)

There are many different technologies involved in building web and enterprise content applications. Some of them are simple and some complex, some are open source and some are commercial, some are available via license, some as a service, some are ready for prime time, some aren’t, and some might be ready, but are controversial.

Track Designed For:
those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what's possible and what's coming.

Session Topics Include:
Multi-lingual technologies and applications, XML, standards, integration, content migration, mobile, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant ECM, web, and consumer technologies.

Content Technology Track Sessions

T1: Mobile Development: App, Mobile Web, or Hybrid?
Wednesday, November 30, 1:30 - 2:30

You know mobile is becoming the dominant channel, but of course it is actually multiple channels - multiple devices with multiple APIs, form factors, interfaces and capabilities. Do you optimize for each device? Do you try and build a mobile web application? Do you mix it up with a little bit of both? This session will help you understand the pros and cons of different approaches.

Moderator: Jon Marks, Co-founder, Kaldor Product Development Group

Jon Marks
Co-founder, Kaldor Product Development Group
Ashley Streb
Vice President, Technology, Brightcove
Hybrid Position
Stefan Andreasen
CTO Kapow
Browser Position
Philip Ramsey
Manager, Technical Design, BNA
App Position

T2. Get Ready for Big Data
Wednesday, November 30, 2:40 - 4:00

Big data has a lot of buzz these days, and while the term is sometimes thrown around a little too readily, there is something big and important going on that is already starting to fundamentally change the way we manage information. One characteristic of big data that everyone seems to agree on, is that big data is too much for traditional data management systems to manage, at least on their own. Big data technologies were largely developed by Google, Amazon, Yahoo, and Facebook because nothing existed that could manage the scale and speed their applications required, but all organizations face data scale challenges. There are now a number of open source and commercial "NoSQL" systems based on big data technologies such as Hadoop. IT and marketing need to understand how big data affects their strategies.

Moderator: Kathleen Reidy, Senior Analyst, 451 Group

Hadley Reynolds
Managing Director, Next Era Research
Peter O' Kelly
Principal Analyst, O'Kelly Associates
Effectively Exploiting New Realties in Information Management


T3. Is HTML5 the Future - If so, When?
Wednesday, November 30, 4:00 - 5:00

HTML5 enjoys widespread partial support. That is, the major browsers support some HTML5 functionality, and Mozilla, Google, Microsoft, and Apple support it politically. HTML5 promises lots of important new capabilities, but it is an ongoing development is scheduled to become a W3C recommendation in 2014. Many organizations are already using HTML5 for app development, but should they? Is it too soon?

Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen

Lubor Ptacek
VP, Strategic Marketing & GM, Microsoft Solutions Group, Open Text
Phillip Hyun
CTO, EndPlay


T4. Marketing & IT - How to Work Together
Thursday, December 1, 8:30 - 9:30

One of the most striking shifts in the market for web and content technologies is the growing influence, and sometimes dominance, of marketing organizations technology selection and strategy. No surprise since the corporate website is the front door to the world. IT and Marketing need to be partners, and this means change. This session will help you think about how to have a successful partnership, especially for large-scale web initiatives.

Moderator: Nancy Clarke, Senior Consultant, Outsell's Gilbane Services

Chris Summers
Founder, UrbanCherry LLC
Bridging the Divide Between Marketing and IT with a CMS
Dan Strauss
Chief Product Officer, EndPlay
What Marketing and IT Need to Learn from Each Other


T5. Managing New Kinds of Content Mashups
Thursday, December 1, 9:40 - 10:40

Social and mobile content are going to continue to infiltrate and enhance many kinds of enterprise content applications. There are different types of social and mobile content and some of it needs to be managed and integrated. This session looks at this new challenge from both the content and the CMS perspective.

Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen

Joan Lasselle
President, Lasselle-Ramsay
Product Content Meets Social Networking
Mathjis Brand
Technical Sales Director, Hippo
Managing The Mashup of Mobile and Social Content


T6/P5. Don't be Scared of Content Migration - But be Very Prepared!
Thursday, December 1, 11:40 - 12:40

Migrating content from one system to another, or converting content from one format to another for publishing are often the gotchas that throw a project off schedule or budget. It just doesn't pay to ignore these issues until your shiny new system is ready to be switched on. Unfortunately, this happens too often, either because it is put off as an unpleasant detail, or is just plain intimidating. Best to learn what you are in for in advance form our two speakers in this session.

Moderator: Nancy Clarke, Senior Consultant, Outsell's Gilbane Services

Deane Barker
Content Management Practice Director, Blend Interactive
Mark Gross
President, Data Conversion Laboratory
Content Migration: What to Expect from an Automated Conversion to eBook


T7. What is the Proper Scope of a CMS?
Thursday, December 1, 2:00 - 3:20

It used to be that content management systems were mainly the glue that connected authoring and web publishing in a disciplned way. Today's CMSs are often platforms that include multiple digital marketing applications, complex data integration, and social media functionality. There is nothing inherently good or bad about this evolution, but it does make life more difficult for all parties. What should enterprises expect to get as part of a CMS? How do analysts decide what category a CMS belongs in? How do vendors describe themselves when basic CMS functions are outnumbered by the marketing features of their system?

Moderator: Bertrand Gillet, CTO, TBSCG

John Eckman
Digital Strategist, iSite Design
CMSs as Platforms
Serge Huber
CTO, Jahia
Content Technologies Convergence: From Portlets to Composite Apps
Kian T. Gould
Founder & Managing Director, AOE Media


T8/C8. Successful SharePoint Adoption Strategies
Thursday, December 1, 11:40 - 12:40

SharePoint has become an industry unto itself, but in many enterprises, it plays only a “bit player” role, supporting basic collaboration and content management, and leaving money on the table with respect to its true potential. This session is about turning SharePoint into a powerful tool that is integrated into the business workflow fabric of enterprises, driving adoption, value, and business impact. It contains practical advice for ensuring adoption and use as well as maximum value in structuring and managing content, metadata, and taxonomies.

Moderator: Marc D. Anderson, Co-founder and President, Sympraxis Consulting

Dan Antion
Vice President, Information Services, American Nuclear Insurers
Tales from the Trenches - Successful SharePoint Adoption Strategie
Chris McNulty
Managing Practice Lead, KMA
Playing Tag - Managed Metadata and Taxonomies in SharePoint 2010


T9. Creating Multi-lingual Taxonomies
Thursday, December 1, 2:00 - 3:20

Multilingual content dramatically expands the potential market for your products, and multilingual taxonomies often need to be part of your multilingual strategy. Taxonomies can make for a significantly better user experience but can be difficult to get right even in one language. Our experts in this session will tell you how to get started on multilingual taxonomies.

Moderator: Hadley Reynolds Managing Director, Next Era Research

Heather Hedden
Senior Taxonomy Analyst, Project Performance Corporation
Creating Multilingual Taxonomies
Ross Leher
CEO & Chairman, WAND, Inc.
Creating Multi-Lingual Taxonomies — The Process


T10/C2. Evaluating Social and Collaboration Tools for Your Intranet
Wednesday, November 30, 2:40 - 4:00

Enterprises seeking to implement social software find that competing vendors frequently differ markedly in functionality, maturity, approach, and support. This session will share customer research from noted evaluation firm Real Story Group on leading collaboration and social software platforms, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a roadmap for evaluating social software vendors.

Tony Byrne
Founder, RealStoryGroup (CMSWatch)


T11/E7. One Project, Three Strategies: What Teams Need to Know About Design, Development and Content Strategies for Content-driven Initiatives
Thursday, December 1, 2:00 - 3:20

The tensions of the quality triangle have shifted from Quality, Cost and Speed to Content, Technology, and User Experience. Getting these strategies to mesh well on a project gets tricky, particularly when layered over the usual constraints. There will be no fist fights, but definitely lively debate as three seasoned practitioners, one from each discipline, come together to elucidate the strategy of their disciplines, advocate for the important aspects on a project, and figure out how to make them play well together in the project sandbox.

Moderator: Seth Gottlieb, Founder and Principal, Content Here

Rahel Bailie
Content Strategist, Intentional Design
Content Strategy Perspective
Seth Gottlieb
Founder and Principal, Content Here
Development Perspective
Jeff Cram
Chief Strategy Officer & Co-founder, ISITE Design
Design Perspective


T12/E11. How Does an Organization Manage Hundreds of Sites?
Thursday, December 1, 9:40 - 10:40

Traditionally, organizations of all sizes have managed their Web properties in a largely ad-hoc manner. However, as the sophistication and impact of the organizational Web presence broadens, it is necessary to adopt a more mature approach to both Web Operations and web content management. This session will discuss the important aspects of web operations, from strategy to governance and execution. It will also take an in-depth look at a case study of the largest multi-tenant implementation of public-facing websites in the healthcare industry.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell's Gilbane Services

John Scudder
Director, Communication & Design Services, Hospital Corporation of America (HCA)
Managing Hundreds of Web Sites on ONE CMS - a Corporation's Multi-tenant Strategy and Best Practices
Lisa Welchman
Founding Partner, WelchmanPierpoint
Web Governance


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