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Gilbane Boston 2011
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Future Conferences

2011 Main Conference Schedule


  Keynote Sessions (K)   Customers & Engagement
  Colleagues & Collaboration   Content Technology
  Cross-media Publishing   Case Study
View Pre-conference Workshops

Gilbane Boston Main Conference – Wednesday - November 30, 2011
8:30 K1: Opening Keynotes: Big Ideas - Bold Statements
10:00Break & Technology DemonstrationsProduct Case Study
11:00 K2: Opening Keynotes: Big Ideas - Bold Statements, cont.
12:00Lunch & Technology Demonstrations
12:00 - 1:00 Product Case Study
Alfresco & Liferay powered by CIGNEX Datamatics
Product Case Study
Crown Peak
1:30 - 2:30 E1. Track Keynote: Managing the Customer Experience from Prospect to Advocate. How Do We Get There from Here? C1. Track Keynote: Is Enterprise Social Networking and Collaboration a Game Changer or Time Waster?
T1. Mobile Development: App, Mobile Web, or Hybrid?
P1. What is the New Normal of Extreme Cross-media Publishing? Product Case Study
Crown Peak
2:40 E2. The “New New” in Usability: B2B is Going Consumer C2/T10. Evaluating Social and Collaboration Tools for Your Intranet T2. Get Ready for Big Data P2. iPad Publishing and UI Design Product Case Study
4:00 E3. Building an Integrated Marketing Campaign for the Digital World C3. Liberating Collaboration and Social Software for Knowledge Management T3. Is HTML5 the Future - If so, When? P3. Why Credible Content is Key to Monetization Product Case Study
Simply XML
Case Study
5:00 - 6:00 Reception & Technology Demonstrations

Gilbane Boston Main Conference - Thursday December 1, 2011
8:30 - 9:30 E4. Content Strategy for Marketing


C4. From Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks T4. Marketing & IT - How to Work Together P4. Managing Digital Assets in the New Multi-channel World Product Case Study
9:40 E5. Thinking Beyond the Website - Mobile and Other Channels Deserve Your Attention Too C5. Making the Case for Tweets, Friends, Likes, and Pokes in the Enterprise T5. Managing New Kinds of Content Mashups E11/T12. How Does an Organization Manage Hundreds of Sites? Product Case Study
Alfresco & Liferay powered by CIGNEX Datamatics
10:40Break & Technology DemonstrationsProduct Case Study
11:40 E6/C7. Social Matters C6. What are the Three Things You Must Get Right to Succeed at the Social Enterprise? T6/P5. Don't be Scared of Content Migration - But be Very Prepared T8/C8. Successful SharePoint Adoption Strategies Product Case Study
Granite Horizon
In The Cloud
12:40 Lunch & Technology Demonstrations Product Case Study
Product Case Study
Crowell Solutions
2:00 - 3:20 E7/T11. One Project, Three Strategies: What Teams Need to Know About Design, Development and Content Strategies for Content-driven Initiatives E9. SEO & Site Search T7. What is the Proper Scope of a CMS? T9. Creating Multi-lingual Taxonomies Product Case Study
3:30 E8. Measuring the Results of Customer Engagement E10. Reaching a Global Audience    
4:30 Adjourn conference

*Program Subject to Change                   


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