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Colleagues & Collaboration Track (C)

Well-designed internal websites for collaboration on projects or operational activities, whether in the form of intranets, portals, blogs, or wikis are critical for supporting modern corporate missions. Social software has reignited interest in enhancing employee collaboration and knowledge sharing, and the right use of social software, alone or combined with an intranet or portal, is a competitive requirement. Employees already use it, and expect it, and can be much more productive with it. While some business use-cases are obvious, companies are a long way from having enough experience to know how best to integrate and deploy different types of social software to best support business requirements.

Track Designed For:
anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.).


Colleagues & Collaboration Track Sessions

C1. Track Keynote - Is Enterprise Social Networking and Collaboration a Game Changer or Time Waster?
Wednesday, November 30, 1:30 - 2:30

The advent of the social enterprise has sparked heated debates about whether social tools are a boon to enterprise collaboration and innovation, or a time suck for employees. At the same time, vendors have quickly launched a variety of specialized tools spawning further debate about whether such tools are even necessary. This session has a panel of social tool experts making the case for social tools to a diehard skeptical moderator. First, they will attempt to make the case for social tools in the enterprise, and second, why enterprises need to adopt new tools, not recycle existing ones to gain maximum benefit.

Moderator: Marc Strohlein, Principal, Agile Business Logic

Christer Johnson
Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services
Irina Guseva
Analyst, Real Story Group
Rachel Happe
Co-founder, Community Roundtable


C2/T10. Evaluating Social and Collaboration Tools for Your Intranet
Wednesday, November 30, 2:40 - 4:00

Enterprises seeking to implement social software find that competing vendors frequently differ markedly in functionality, maturity, approach, and support. This session will share customer research from noted evaluation firm Real Story Group on leading collaboration and social software platforms, and provide a framework for customers to assess technology choices based on their particular needs. Specifically, the session will provide a roadmap for evaluating social software vendors.

Tony Byrne

Founder, RealStoryGroup (CMSWatch)


C3. Liberating Collaboration and Social Software for Knowledge Management
Wednesday, November 30, 4:00 - 5:00

Knowledge management and social software often occupy different niches or spaces in an enterprise, but in truth, they are, or at least should be joined at the hip. In this session, participants will learn how to modernize current approaches to strengthening the quality and effectiveness of knowledge management capabilities through the application of social software. Participants will learn better approaches to uncovering knowledge assets; how to apply social software and collaborative frameworks to improve knowledge capture; and how to improve the quality of knowledge assets.

Moderator: Irina Guseva, Analyst, Real Story Group

Mark Nolan
Director, Solutions & Architecture, MicroLink
Jill Finger Gibson
Director & Lead Analyst, Outsell, Inc


C4. From Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks
Thursday, December 1, 8:30 - 9:30

Effective collaboration initiatives often focus on process, information and technology. However the advent of enterprise social networking has expanded the scope of what’s possible, and it goes far beyond mere collaboration. This session will examine architectural building blocks that enable social networking, common practices to help overcome adoption hurdles, and governance and change management approaches. It will also contain a presentation of the work of an AIIM task force that has been building use cases and best practices relative to social transformation for 3 key value chains in any organization: 1) sales and marketing; 2) product design and innovation; and 3) knowledge worker creativity and productivity. This session will demonstrate why the time has come to move discussions of social business from the abstract benefits of "collaboration" to a richer focus on process and value chain transformation.

Moderator: Marc Strohlein, Principal, Agile Business Logic

John Mancini
President, AIIM
Social in the Flow - Moving Social from "Nice to Have" to Process Transformation
Mike Gotta
Senior Technology Manager, Cisco
Enterprise Social Networking: Identity, Graphs & Social Objects


C5. Making the Case for Tweets, Friends, Likes, and Pokes in the Enterprise
Thursday, December 1, 9:40 - 10:40

Social networks and tools have arrived in a big way, but many business leaders are skeptical and as a result, social initiatives are often too limited in scope. This session provides the tools to frame a business case for enterprise social tools, measure impacts, and ensure not only adoption, but also real impact on business performance. Participants will gain insight into how to transform ambitions to improved collaboration innovation into hard, fact-based business cases that resonate with corporate managers and convert skeptics to converts.

Moderator: Marc Strohlein, Principal, Agile Business Logic

Craig Hays
Senior Director & BI and Collaboration Consultant, Avanade
Making the Case for a Social Network
Joern Bodemann
CEO, e-Spirit AG
What are the Benefits of Enterprise Microbloging?


C6. What are the Three Things You Must Get Right to Succeed at the Social Enterprise?
Thursday, December 1, 11:40 - 12:40

Social enterprise initiatives are complex and involve multifaceted challenges. It can be difficult for implementers to know what they should focus on and what they can safely ignore or downplay, often bogging down or even dooming initiatives. A panel of social enterprise experts and practitioners will reveal their lists of critical, “must-get-right” factors in implementing social enterprise tools. If you are implementing social networking and collaboration in your enterprise, failure is not an option and this panel can help ensure your success in social initiatives.

Moderator: Marc Strohlein, Principal, Agile Business Logic

Allen Bonde
CMO, Pulse Network
Philip Rogers
Partner Client, Revenue Architects
Harish Ramachandran
Co-Founder and Executive VP, CIGNEX Datamatics


C7/E6. Social Matters
Thursday, December 1, 11:40 - 12:40

With the maturation of social media, we are surrounded by calls to link our real-life activities to their online complements. In your role as a web communicator, how can you do this in a way that serves both your needs and the needs of your audiences? How can you activate the ambient intimacy and latent connectivity around you to engage your audiences with relevant content? How can you bridge online community with off-line community? Also, how can the role of a Community Manager further your engagement with visitors, and help turn content into valuable conversations? How can they help to engage, promote and monitor your communities so that you are building valuable and meaningful relationships that benefit both your company and your customers.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell's Gilbane Services

Georgiana Cohen
Manager, Web Content and Strategy, Tufts University & Co-founder, Meet Content
Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile Marketing
Marisa Peacock
Social Media Strategist & Marketing Consultant, & Senior Reporter
Role of the Community Manager - Engagement


C8/T8. Successful SharePoint Adoption Strategies
Thursday, December 1, 11:40 - 12:40

SharePoint has become an industry unto itself, but in many enterprises, it plays only a “bit player” role, supporting basic collaboration and content management, and leaving money on the table with respect to its true potential. This session is about turning SharePoint into a powerful tool that is integrated into the business workflow fabric of enterprises, driving adoption, value, and business impact. It contains practical advice for ensuring adoption and use as well as maximum value in structuring and managing content, metadata, and taxonomies.

Moderator: Marc D. Anderson, Co-founder and President, Sympraxis Consulting

Dan Antion
Vice President, Information Services, American Nuclear Insurers
Tales from the Trenches - Successful SharePoint Adoption Strategies
Chris McNulty
Managing Practice Lead, KMA
Playing Tag - Managed Metadata and Taxonomies in SharePoint 2010


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