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Future Conferences

Pre-conference Workshops

Tuesday November 30, 2010
1:00 - 4:00 Workshop A
Selecting WCM Technology

Tony Byrne, Real Story Group / CMS Watch
Workshop B
Learn To Develop An Actionable Intranet Strategy

Scott Liewehr, Gilbane Group
Workshop C
Managing Smart Content: How to Deploy XML Technologies across Your Organization

Dale Waldt & Geoffrey Bock, Gilbane Group
Workshop D
Solutions for Managing and Publishing Multilingual Content

Andrew Lawless, Dig-IT!

Workshop A: Insider's Guide to Selecting WCM Technology

Instructor: Tony Byrne, Founder, RealStoryGroup (CMSWatch)

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by CMS Watch founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs.

The workshop will answer several key questions:

  • How can you quickly distinguish among the 120 major toolsets across these marketplaces?
  • How are changes in the open source landscape impacting your options today and going forward?
  • Where does Web Publishing intersect with emergent technologies?
  • What should you expect to pay for these tools?
  • What are the critical, can't-ignore architectural distinctions you need to make?
  • How mature are the vendors?
  • What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
  • How can you insure that your selection process meets your original business objectives?
  • Which should you pick first: Agency, Integrator, Vendor, or...?
  • What are some major pitfalls others have made that you can readily avoid?
  • How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Are there other questions you want answered? Feel free to send them to Tony at tbyrne@cmswatch.com, so that he can weave them into the workshop. Or, simply bring them that day. Hope to see you there.


Workshop B: Learn to Develop an Actionable Intranet Strategy

Instructor: Scott Liewehr, Senior Analyst, Web Content Management, Gilbane Group

We are all intrinsically aware that a strategic plan is an critical component of any successful intranet, but most organizations tend to ignore their inner voices and jump in headfirst without one anyway. Unfortunately, this is a recipe for underachievement, and potentially disaster. Maybe it's the process: the manner in which an intranet team arrives at such a plan can be excruciatingly long and painful... Or, it can be relatively straightforward (and some might even say "fun!") if you know what you're doing. By the time you leave this workshop, you will definitely know what you're doing.

In this hands-on workshop, Gilbane’s Sr. WCM Consultant, Scott Liewehr, will guide participants through the production of an actual Intranet Strategy for a faux company. In cooking-show fashion, Scott will define the ingredients of an actionable strategy, and then lead the group through various exercises to develop all the core elements.

By the end of the workshop, attendees should expect:

  • To be convinced that an actionable intranet strategy should be no longer than 5-10 pages, often in PowerPoint format
  • To learn the essential components of an intranet strategy, and how to develop them
  • To understand how to incorporate an intranet strategy into the decision-making process going forward
  • To be able to put their learnings into action when they get back to the office on Monday!


Workshop C: Managing Smart Content: How to Deploy XML Technologies across Your Organization

Instructors:
Dale Waldt, Senior Consultant, XML & Content Technologies, Gilbane Group
Geoffrey Bock, Senior Analyst, Collaboration & Social Computing, Gilbane Group

Smart content holds great promise. First with SGML and now with XML, we are marking up content with both formatting and semantic tags, and adding intelligence to electronic information. Using richly tagged XML documents that exploit predefined taxonomies, we are developing innovative applications for single source publishing, pharmaceutical labeling, and financial reporting. By managing content snippets in a granular yet coherent fashion, these applications are revolutionizing our capabilities to meet business needs and customers’ expectations.

What’s working and why? What are the lessons learned from these innovative applications? Does the rapid growth of web-based collaborative environments, together with the wide array of smart content editors, provide the keys to developing other business solutions? There are many promising approaches to tagging content while doing work. Yet we still face an uphill battle to smarten up our content and develop useful applications.

In this workshop, members of the Gilbane practice on XML technologies will share our experiences and provide you with practical strategies for the future. We will address a range of topics, including:

  • The business drivers for smart content
  • Some innovative content management techniques that make authors and editors more productive
  • The migration paths from ‘conventional’ documents to smart content
  • How to apply industry-specific taxonomies to tag content for meaning
  • The prospects for mash-ups to integrate content from disparate application communities

We will discuss both the rapidly developing technologies available for creating, capturing, organizing, storing, and distributing smart content, as well as the organizational environment required to manage content as business processes. We will identify some of the IT challenges associated with managing information as smart content rather than as structured data, and map strategies to address them. We invite you to join the conversation about how best to exploit the power of XML as the foundation for managing smart content across your organization.

Workshop D: Solutions for Managing and Publishing Multilingual Content

Instructor:
Andrew Lawless, Globalization Consultant, Principal, Dig-IT!

Are you struggling to balance your budget with the growing demand for localized content? Is your translation process too manual, too slow, too costly?

Explore content globalization strategies that get you ahead of the curve and in front of a global audience! Web Globalization authority Andrew Lawless, Principal of Dig-IT! will share proven content solutions for easy publishing, managing and updating of time-critical multilingual content.

In this workshop you will learn about:

  • Case studies form leading global organizations
  • Available technologies and providers
  • Workflow best practice
  • Budget requirements
  • Immediate ROI opportunities
  • Successful implementation scenarios
  • Practical tips for improving your content translation practice right now.

Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of "enterprise content". Content solutions aim at improving time to value and time to market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution.

Participants in this workshop will:

  • Review up-to-date technical and functional requirements for content and translation management solutions
  • Develop a complete understanding of budget requirements
  • Explore implementation scenarios for quick ROI
  • Learn how to get started with immediate positive impact.

This seminar is aimed at business and technical managers from commercial companies and public organizations who have a need to provide information to more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.

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