Product Labs

Wednesday

Product Lab A
11:00 - 12:00 Jive Software

Knowledge Infusion Case Study: Driving Net New Revenue With Social Media

Creating accessible web content is all about making it easier for diverse audiences to access your content. Traditionally, accessibility has focused on improving the web experience for disabled users - about 20% of the population in the US. Disabled people often face the same web usability barriers as another rapidly growing group – people who access the web on mobile devices. Fortunately, sites which follow accessibility best practices are more likely to reach both of these groups. With the right tools, even non-technical WCM end users can easily create content that is accessible for both mobile and impaired users.
Speaker: Michael Fromin, Ephox Director of Products

Product Lab B
12:30 - 1:30 Ephox

Reach Everyone: How Accessible Web Content Creates an Inviting Web Experience for Disabled and Mobile Audiences

Creating accessible web content is all about making it easier for diverse audiences to access your content. Traditionally, accessibility has focused on improving the web experience for disabled users - about 20% of the population in the US. Disabled people often face the same web usability barriers as another rapidly growing group – people who access the web on mobile devices. Fortunately, sites which follow accessibility best practices are more likely to reach both of these groups. With the right tools, even non-technical WCM end users can easily create content that is accessible for both mobile and impaired users.
Speaker: Michael Fromin, Ephox Director of Products

Product Lab C
1:40 - 2:40 Coremedia

Teaching the Elephant to Dance: How Enterprises are Mastering Complexity to Maximize Profits.

Most enterprises have a headache. An elephant-sized headache. They need to manage the increasing number of channels through which customers approach them. It is a huge challenge; but also a great opportunity. They are asking themselves these basic questions:

Product Lab D
2:40 - 3:40 Bridgeline Software

Understanding How an Integrated Product Suite Can Improve Website ROI

How integrated analytics, commerce and content management can improve your website’s ROI. Join Brett Zucker in reviewing Bridgeline Software’s iAPPS platform as he reviews real-world examples of best practices in the space.
Speaker: Brett Zucker, EVP and CTO, Bridgeline Software

Thursday

Product Lab E
8:30 - 9:30 EpiServer

From Web Content Management to Site Management: Content, Social Media and Marketing Communications Combined

The big Web Marketing mix circa 2009 and into the future – how to combine content, social media and marketing communications tools using EPiServer.
Speakers:
AJ Harring, President, EPiServer
Allan Thraen, Solution Architect, EPiServer

Product Lab F
9:40 - 10:40 Magnolia

eFax Embraces Web 2.0 and Innovative Marketing with Magnolia CMS

A study of how eFax(r) applied Magnolia CMS to separate content management from backend functionality, resulting in major gains in site effectiveness and development efficiency.
Speaker: George Chapman, Director Engineering, j2 Global Communications

Product Lab G
11:40 - 12:40 FatWire

Use Rich Media to Enhance and Extend Your Brand Online: Case Study and Best Practices

Delivering an engaging web experience is key to establishing a compelling brand image online. It is no longer sufficient to use a web site as a channel for information covered in the company brochure or product catalog. A modern web site is essentially an interactive application that features not only text and images but also video and audio. Web site visitors expect to be entertained as much as they expect to be educated. They also want to share information and interact with other people online. In this product lab we will discuss success stories of a few global brands, such as RedBull and RealMadrid, using the FatWire platform to reinvent their brand online and deliver exceptional web experience to their customers. We will also be showing a live demo of the platform.
Speaker: Dmitri Tcherevik, Chief Technology Officer, FatWire Software

Product Lab H
12:45 - 1:45 Backbase

The Backbase Next-Generation Portal – Maximizing Customer Engagement with Highly-Personalized, Web 2.0 Experiences

Backbase will demonstrate how organizations can deliver unparalleled levels of personalization and engaging Web 2.0 experiences to their online customers with the Next-Generation Portal. Case studies will show how eBusiness and Online Marketing Teams can target content, applications, and promotions based upon customer data, as well as how customers can further personalize their own experience.
Speakers:
David Singh, VP of Strategic Accounts, Backbase
Kevin Lazorik, Solutions Director, Backbase

Product Lab I
2:00 - 3:00 dotCMS

Open Source wCM for the Enterprise : Multisite Management and CMIS in dotCMS 1.9

Managing a web department for an Enterprise often consists of piecing together a patchwork of web systems. Our next dotCMS release, v1.9, has many improvements that are expressly designed to help an enterprise centralize their web content management and delivery needs in a cost effective and open manner. Get an advanced look at what is coming in dotCMS for the Global Enterprise and explore new features such as improved UI/UX, CMIS support, mega-multisite management, simplified permissioning, internationalization, and more.
Speaker: Will Ezell, CTO, dotCMS

Product Lab J
3:10 - 4:10 Just Systems