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Conference Program

Conference sessions are organized by track. A few sessions belong to multiple tracks and have descriptions repeated in each track for your convenience. Session titles are linked to the schedule, and speakers are linked to their biographies, which include their blog links and twitter handles if they have them. (This page will be updated daily with any additions or changes from now through the conference.) Track links:

Keynotes
Web Business & Engagement (W)
Managing Social Software & Collaboration: Internal & External (C)
Enterprise Content, Search & Publishing (E)
Content Infrastructures (I)
Pre-conference Workshops

4 ways to ask questions of any panel in advance!


Keynotes

K1. Opening Keynote Panel – A Conversation About Content, Collaboration & Customers
In our opening keynote panel we will have a candid conversation with senior managers that are responsible for large public web presences that are critical to their organizations’ mission:

As Director of Mass.gov, Susan Parker has responsibility for the Commonwealth of Massachusetts' official website, actually comprised of 75 websites with different combinations of requirements dictated by agency, resident, business, and visitor needs.

Michael Edson is Director, Web and New Media Strategy, Office of the CIO, at the Smithsonian Institution. The world's largest museum complex and research organization composed of 19 museums, 9 research centers, and the National Zoo, the Smithsonian is a public institution with lots of competitors, and even more types of content to manage.

Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle, is helping marketing managers more effectively engage 100 million online consumers with 5000 new products each year in 42 languages.

How do you effectively engage online with your customers? How can you be sure to reach all your customers? How do you meet the sometimes-competing needs of different constituencies both externally and internally? How do you manage collaboration between content contributors for consistency and quality? How do you implement social software and support user generated content so that it is a valuable addition to site visitors? How much control do you exert? These are some of the questions the panel will address.

Join us for an interactive and educational opening session. Conference attendees are encouraged to come with questions, and can also suggest questions in advance via our social media channels or email.

Moderator: Frank Gilbane, CEO Gilbane Group
Panelists:
Susan Parker, Director, Mass.gov, Commonwealth of Massachusetts
Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle


K2. Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun. Conference attendees are encouraged to come with questions, and can also suggest questions in advance via our social media channels or email.

Moderator: Frank Gilbane, CEO Gilbane Group
Panelists:
Melissa Webster, Vice President, Content & Digital Media Technologies, IDC
Stephen Powers, Senior Analyst, Forrester
Dale Waldt, Senior Analyst, Gilbane Group
Kathleen Reidy, Senior Analyst, 451 Group
Guy Creese, VP & Research Director, Collaboration and Content Strategies, Burton Group


Web Business & Engagement (W)

W1. Web Content Management Best Practices
Technology: WCM             Type: Presentations
It is a natural tendency for IT and even business users to focus too heavily on technology when thinking about a new content management project. Technology choices are critical and can be daunting given the number and variety of solutions available. But you can’t be sure you are making a good choice unless you have a solid understanding of what the users of the CMS need and want to do with the content. That is, you need a content strategy before an acquisition strategy. This session includes two presentations on what this means and what you need to do.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Jeffrey MacIntyre, Principal, Predicate, LLC
Content Strategy: The Foundation for Web and CMS Success
Joan Lasselle, President, Lasselle-Ramsay, Inc.
Focus on the User, the Rest Follows


W2/I1. The Rise of Open Source in Content Management
Technology: WCM              Type: Presentations
There is a growing acceptance of open source in content management, but working with open source software has its own peculiarities and nuances. This session will look at the market for open source content management tools, and will examine the complexities of open source models generally and the adoption of content management technologies specifically.

Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Speakers:
Seth Gottleib, Principal, Content Here
Kathleen Reidy, Senior Analyst, 451 Group


W3/E11. Content Modeling and Information Architectures for Content Management
Technology: WCM/ECM             Type: Presentations
Understanding how your content is used is much more complex than it may seem at first, and once you think you do understand, there are two exercises you need to go through before you can be confident your content management deployment will be successful. You need to make sure the content is organized so that visitors can easily find what they are looking for, and you need to make sure that your CMS can actually manage the different content types to facilitate both user scenarios and behind-the-scenes content and data management. That is, you need to understand content modeling and information architecture.

Moderator: Rahel Anne Bailie, President, Intentional Design Inc.
Speakers:
Deane Barker, Content Management Practice Director, Blend Interactive Inc
Content Types: The Building Blocks of Your Content Model
Peter Iuvara, MCP, PMP, Director, Consulting Services, MindSHIFT Technologies, Inc.
Empower Business Users through Better Information Architecture and Taxonomy


W4/E12. Engaging Mobile Customers
Technology: WCM/MOB             Type: Presentations
“Smart phones”, such as the iPhone, have already dramatically changed the way many customers interact with businesses. Whether it is through a standard web browser on the phone or a custom application, you need to make sure the customer experience is smooth and functional. This session will help you get up-to-speed on what can be done today with mobile experiences.

Moderator: Bryant Shea, Director, Content Management and Mobile, Molecular
Speakers:
Glen McInnis, Practice Lead Enterprise Content Management, non-linear creations
Engaging Mobile Users
TBD, Nikon


W5. Content Management in Practice I
Technology: WCM/ECM/GLO             Type: Presentations
This session will review case studies from the trenches of two large organizations. The first will focus on an open source implementation at the Dutch National Government, while the second involves the implementation of a commercial WCMS which addresses the needs of 15+ websites at Genzyme Biosurgery. The presentations will highlight the business needs and challenges of each organization, describe their approach/solution, and review the lessons they learned along the way.

Moderator: Irina Guseva, Senior Editor, CMSWire.com
Speakers:
Gerrit Berkouwer, Internet Project Mgr, CSPO Ministry of General Affairs/Gov't Information Service (Dutch National Government) &
Tjeerd Brenninkmeijer, CCO, Hippo
Dave Bierut, Associate Director of Interactive Marketing, Genzyme Biosurgery &
Jeff Cram, Chief Strategy Officer and Co-founder of ISITE Design


W6. Attracting and Keeping Customers
Technology: WCM             Type: Presentations
Optimizing your website for search engines by embedding SEO best practices into your CMS is critical for attracting newcomers. Once those users come to visit, ensuring that your site / application is designed based on what your visitors actually do will keep them coming back and staying longer. This session will help you with both of these important practices.

Moderator: Brett Zucker, Executive Vice President and Chief Technical Officer, Bridgeline Software
Speakers:
Randy Woods, Co-founder & Executive VP, non-linear creations
Embedding Search Engine Optimization Best Practices during WCMS Deployment
Joern Bodemann, CEO, e-Spirit
Why On Earth Did They Design It That Way?


W7/C9. Social Publishing and WCM
Technology: WCM/SOC              Type: Panel
WCM is undeniably getting more social as vendors add social and collaborative components, but many customer-facing community efforts remain separate from WCM technologies. This session will look at the pros and cons of working with WCM tools that have social capabilities versus stand-alone social software, and it will investigate "social publishing" options that claim to effectively handle both areas.

Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Panelists:
David Carter, CTO, Awarenes
Bryan House, Director Marketing, Acquia
Ben Kiker, CMO, Jive Software
Lars Trieloff, Product Manager, Social Collaboration, Day Software
Dmitri Tcherevik, CTO, FatWire Software


W8. Best Practices for Moving to a Modern Web Content Management System
Technology: WCM/ECM             Type: Presentations
This session continues our focus on WCM best practices, and covers the tricky human factors of change management and WCM migration strategy. Also covered are more tips for increasing traffic and engagement, optimizing workflows, organizing content, and increasing productivity.

Moderator: Jeff Cram, Chief Strategy Officer and co-founder of ISITE Design
Speakers:
Christine Pierpoint, Partner, WelchmanPierpoint
Herding Cats: How to Get People to Migrate to WCM
Diane Burley, Online Media Specialist, Nstein
The Unsuspecting Publishers


W9/E13/I7. Open Source CMS Powwow Technology: WCM/ECM             Type: Panel
Just a few short years ago many organizations wouldn't think of implementing an open source content management system. Today, thousands of major global companies have implemented solutions like Drupal, Joomla!, Plone and Alfresco, to name a few. In this session, Joe Bachana, Founder and CEO of DPCI, has invited major luminaries from these four open source CMS projects to help attendees better differentiate each system from the others. Particular attention will be paid to calling out the strengths of each system. The session will also pay close attention to any feedback or lingering criticism in the market that open source CMS platforms still face.

Moderator: Joseph Bachana, President/Founder DPCI
Panelists:
Mitch Pirtle, Founder, Joomla Project
Jay Batson, Founder and Former CEO, Acquia, Drupal Project
Scott Paley, CEO, Abstract Edge, Plone Foundation
Dr Ian Howells, CMO, Alfresco


W10/C11. Content Management in Practice II Technology: WCM/SOC/GLO             Type: Presentations
This session will review case studies from the trenches of two large organizations. The presentations will highlight the business needs and challenges of each organization, describe their approach/solution, and review the lessons they learned along the way.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle &
Natasja Paulsenn, Partner, Ordina Consulting
Borderless Brand Management at Philips
Armin Wahl, National Sales Manager, Across Systems &
Peter Argondizzo, Founder, Argo Translation, Inc.
The Long Way to Integrated Processes - Content and Translation Management


W11. Pushing the Envelope: Innovative Ways to Extract the Maximum Value from Your WCM Technology: WCM             Type: Presentations/Panel
Managing content efficiently and effectively is one part of the equation, but how is your organization using that content to move the business forward? Organizations are just beginning to realize that WCMs contain the key to a wealth of information about their customers and prospects given their presence at the heart of the conversation. To leverage these insights, WCMs must become a vital part of every company's marketing strategy. This session will include a two-part presentation by leaders in the industry who are at the forefront of this new trend in content management, as well as a panel discussion and conversation with the audience. Join the conversation on Twitter: #futurewcm

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Ian Truscott, Vice-President, WCM Product Strategy, Alterian
Darren Guarnaccia, VP Product Marketing, Sitecore


Managing Social Software & Collaboration: Internal & External (C)

C1. Collaboration Challenges 1: Collaborative Content Creation
Technology: SOC/PUB              Type: Panel
An interactive discussion of common (and uncommon) obstacles to collaborative content creation. For each obstacle raised, we will discuss specific business practices and technologies that can help overcome the challenge. Audience members are encouraged to participate equally with panelists.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
Chris Paquin, Associate Director, Emerging Technologies, Sun Life
Andrew Davis, Chief Strategy Officer & Co-Founder, Tipping Point Labs


C2. Collaboration Challenges 2: Sharing Content
Technology: SOC              Type: Panel
An interactive discussion on challenges to effective content sharing within and outside of the firewall. The panelists and audience will exchange their experiences with business practices and technologies that have improved content sharing for their organization or customers’ businesses.

Moderator: Geoffrey Bock, Senior Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
Bob Lindenberg, Senior Vice President, Putnam Investments
Ginger Richards, Pew Research Center
Jason Corsello, Vice President, Knowledge Infusion


C4. Collaboration Challenges 4: Fostering and Supporting Conversations
Technology: SOC              Type: Panel
An interactive discussion on challenges to conducting conversations across the enterprise. The panelists and audience will exchange their experiences with business practices and technologies that have improved tacit knowledge sharing for their organization or customers’ businesses.

Moderator: Rachel Happe, Principal & Founder, The Community Roundtable
Panelists:
Claire Flanagan, Senior Manager, Knowledge Program and Enterprise Social Software, CSC
Chris Howe, Director, Global Online Marketing, Avid Technology
Naomi Marr, Independent Consultant, Web Marketing and Community Management


C5. Collaboration Challenges 5: Fostering and Supporting Innovation
Technology: SOC/ECM             Type: Panel

Panelists and audience members will engage in an interactive dialog on the challenges that organizations face in instituting an innovation management discipline. For each obstacle raised, we will discuss specific business practices and technologies that can help overcome the challenge.

Moderator: Carl Frappaolo, Co-founder & Principal, Information Architected
Panelists:
Mary Lou Tierney, Enterprise Architecture Planning and Innovation, MITRE
Melanie Browne, Librarian & Project Manager, Maple Leaf Foods


C6/I8. Microsoft SharePoint 2010: How Will It Impact Your Collaboration Strategy?
Technology: SOC/ECM/INF             Type: Panel
Microsoft SharePoint 2010 promises to a significant upgrade to the 2007 version, particularly in terms of its social interaction capabilities. Hear a range of perspectives on how the newest version of SharePoint might affect organizational collaboration strategies. Ask the panelists and other audience members questions relevant to your organization’s current or anticipated plans for SharePoint 2010.

Moderator: Sadalit P. Van Buren, Microsoft SharePoint Consultant, Burntsand
Panelist:
Mauro Cardarelli, Managing Partner, Jornata


C7/I9. Google Wave: Collaboration Revolution or Confusion
Technology: SOC/INF             Type: Panel
In June 2009, Google demonstrated Wave, its vision of a next generation, email-based collaboration system. While Google Wave probably won’t be available as a product until 2010 at the earliest, intense debate is raging now about the potential impact it might have on the way knowledge workers collaborate. Listen to opinions of panelists and fellow audience members and add your voice to the discussion in this interactive session.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
John Blossom, President, Shore Communications Inc.
Dan Keldsen, Co-founder and Principal, Information Architected
Ian Truscott, Vice-President, WCM Product Strategy, Alterian


C8. Collaboration and Enterprise Social Software “Unconference” Track Wrap-up
Technology: SOC             Type: Town Hall
A town hall style session, in which the moderator will poll the audience to determine specific collaboration and social software topics to be addressed, and then lead a highly interactive, time-boxed discussion on each one. This is your chance to set the agenda, so please come prepared to discuss your organization’s burning collaboration challenges and help others with theirs’.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
The Audience!


C9/W7. Social Publishing and WCM
Technology: WCM/SOC              Type: Panel
WCM is undeniably getting more social as vendors add social and collaborative components, but many customer-facing community efforts remain separate from WCM technologies. This session will look at the pros and cons of working with WCM tools that have social capabilities versus stand-alone social software, and it will investigate "social publishing" options that claim to effectively handle both areas.

Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Panelists:
David Carter, CTO, Awarenes
Bryan House, Director Marketing, Acquia
Ben Kiker, CMO, Jive Software
Lars Trieloff, Product Manager, Social Collaboration, Day Software
Dmitri Tcherevik, CTO, FatWire Software


C10/E14. SharePoint Case Studies & Strategies
Technology: WCM/ECM             Type: Presentations

Moderator: David Guenette, Associate Consultant, Gilbane Group
Speakers:
Juha-Matti Arola, eLearning & Collaboration Manager, Global HR, Competence & Talent Management, KONE Corporation
Sadalit P. Van Buren, Microsoft SharePoint Consultant, Burntsand


C11/W10. Content Management in Practice II Technology: WCM/SOC/GLO             Type: Presentations
This session will review case studies from the trenches of two large organizations. The presentations will highlight the business needs and challenges of each organization, describe their approach/solution, and review the lessons they learned along the way.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Luuk de Jager, Senior Director, B2C Organizational Empowerment, Central Marketing Office Online, Philips Consumer Lifestyle &
Natasja Paulsenn, Partner, Ordina Consulting
Borderless Brand Management at Philips
Armin Wahl, National Sales Manager, Across Systems &
Peter Argondizzo, Founder, Argo Translation, Inc.
The Long Way to Integrated Processes - Content and Translation Management



Enterprise Content, Search & Publishing (E)

E1/I10. Search 2010
Technology: SEA             Type:
2010 will bring some major new introductions in enterprise search, as well as rapidly changing dynamics for search on the web. Join two of the industry’s most respected thought leaders as they forecast what impact these changes will have on both web search businesses and the search experience offered by enterprises. With Google and Microsoft now battling intensely in both web search and enterprise software, where will the most important innovations in 2010 and beyond emerge? What should you be planning to be prepared for these changes?

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
Susan Feldman, Research Vice President, Content Technologies, IDC
Leslie Owens, Analyst, Forrester
Paul Sonderegger, Chief Strategist, Endeca


E2. Mobile Search – Transforming the Paradigm for Search Interaction
Technology: SEA/MOB              Type:
Mobile search has been slow to take off and often frustrating to use, but the advent of touch-centered smart phones is changing this pattern dramatically. In this session, we will share current research on usage trends and new business models for mobile search, and see how consumer mobile is shaping expectations for search in the enterprise. We will also analyze the strategies of Google, Yahoo!, and Microsoft in this space, and contrast them with the innovation coming from mobile search startups. Expect to be surprised by search interaction models you haven’t experienced before.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
J. Brooke Aker, CEO, Expert System USA
TBD, Jive Software


E3. Semantic Search – Ready for Prime Time?
Technology: SEA/SEM             Type:
The experience of search that most of us are familiar with is still a “Search 1.0” experience that continues to rely heavily on the keyword technology developed as long ago as the ‘60s & ‘70s. But making a smarter search experience, a new “Search 2.0” generation, will rely heavily on a keener intelligence about the nature and context of the content being searched and the intentions of the searcher. Analysts have long forecast that semantic search and text analytics would bring about this smarter search, but the reality is that semantics have made few inroads in popular search experience. In this session, you will hear from leading practitioners about how they are engineering content enhancement, semantic search techniques, and user interaction designs to craft the next generation of search.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
Lynda Moulton, Analyst & Consultant, Enterprise Search, Gilbane Group
Jeff Fried, Senior Product Manager, Microsoft
Chris Lamb, Senior VP, Thomson Reuters


E4. How Digital Publishing is Changing & Where it is Going
Technology: PUB/XML             Type:
A panel discussion of the accelerating world of digital publishing, as print is quickly giving way to digital distribution in markets as diverse as newspapers, journals, books, and enterprise publishing. How are people consuming digital content today, and how will these habits change as devices like Kindle and the iPhone proliferate and platforms like Silverlight and AIR make content more ubiquitous and interactive? Join us for a lively and informative discussion with people from key segments of the industry.

Moderator: Bill Trippe, Vice President & Lead Analyst, Content Strategies, Gilbane Group
Panelists:
Nancy Clarke, Business & Technology Consultant
Mike H. Edson, Principal Consultant, EDI Group


E5. Multi-channel Delivery Strategies
Technology: PUB/XML             Type
This session explores efficient and powerful ways to deliver content to multiple channels, from traditional print to Web, phone, and other emerging approaches. We have seen Single Source Publishing (SSP) in use for some time, but new platforms, standards, and techniques are taking SSP to new levels, even adding more delivery channels to existing systems. As we continue to add channels, and the markup, tools, and complexity they may entail, SSP becomes more challenging, and we may need to revisit some strategies it is based upon.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Panelists:
Joshua Duhl, Independent Consultant
David H. Lipsey, Managing Director, Media & Entertainment, FTI Consulting


E6. Preview: Gilbane’s 2010 Content Globalization Heat Map
Technology: GLO/WCM/ECM             Type: Briefing
What are the five hot trends that will shape your organization’s content globalization practices in 2010? If your company creates, manages, and publishes content in multiple languages, you won’t want to miss this invitation-only session that will give you insight into how to create competitive advantage with your global content. Attendance is limited to ten attendees from organizations that buy and use content globalization technologies and services. Visit the Gilbane booth in the exhibit area to request an invitation.

Navigator: Mary Laplante, Vice President, Client Services & Senior Analyst, Gilbane Group


E7/I11. The Latest in XML Content Strategies
Technology: XML              Type:
What makes data information? What do we need to do differently to our content going forward to take advantage of emerging technologies, standards, tools, and services? Content can exist in varying degrees of richness, from flat but portable HTML, to structured content that can be processed automatically, and even to smart content that is easy to identify and repurpose. This session will explore approaches to making content robust enough to work for increasingly demanding environments, systems, and user audiences. This session will also look at the recent trends for the integration of financial reporting data into the mainstream of corporate data flows. The recent SEC mandate is just the beginning. Hear how companies are leveraging the XBRL technology to meet regulatory compliance, enhance internal reporting and streamline their close to file cycles.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Panelists:
David Choy, Chair, OASIS Content Management Interoperability Services (CMIS) TC & Senior Consultant, EMC
Kelly Stirman, Director of Business Development, Mark Logic Corporation
Neal J. Hannon, Senior Consultant, XBRL Strategies, Gilbane Group
Enterprise XBRL: Bringing XBRL Inside Corporations


E9/I3. Improving SharePoint Search & Navigation with a Taxonomy and Metadata
Technology: SEA/SEM             Type: Presentations
Can't find content inside of SharePoint? Many organizations struggle to organize their content and don't understand the options for creating good information architecture. Find out how you can leverage taxonomy and metadata to improve navigation and search in your SharePoint portal. You'll hear about techniques for implementing taxonomy and metadata using native SharePoint functionality. Speakers will also cover the tools' limitations and potential solutions for complex taxonomic structures, including custom development and third party add-ons. Key takeaways: taxonomy and metadata demystified; core SharePoint information architecture components; creating and leveraging taxonomies in SharePoint; limitations and solutions for complex taxonomy; and faceted search in SharePoint.

Speakers:
Shawn Shell, Founder, Consejo


E10/I4. SharePoint Strategies for Today & with SharePoint 2010
Technology: SOC/WCM/ECM             Type: Presentations
Are you doing all you can with SharePoint? Most companies have not been using SharePoint for as many applications as they could, or are not using all the functionality that is available for their current applications. And with all the changes coming very soon in SharePoint 2010, it is time to take another look at your SharePoint strategy. Get some expert advice on how to get more out of SharePoint. In this session you will also learn about using MOSS as a content deployment solution and how it compares with other approaches.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Marcel Meth, Independent Senior SharePoint Analyst


E11/W3. Content Modeling and Information Architectures for Content Management
Technology: WCM/ECM             Type: Presentations
Understanding how your content is used is much more complex than it may seem at first, and once you think you do understand, there are two exercises you need to go through before you can be confident your content management deployment will be successful. You need to make sure the content is organized so that visitors can easily find what they are looking for, and you need to make sure that your CMS can actually manage the different content types to facilitate both user scenarios and behind-the-scenes content and data management. That is, you need to understand content modeling and information architecture.

Moderator: Rahel Anne Bailie, President, Intentional Design Inc.
Speakers:
Deane Barker, Content Management Practice Director, Blend Interactive Inc
Content Types: The Building Blocks of Your Content Model
Peter Iuvara, MCP, PMP, Director, Consulting Services, MindSHIFT Technologies, Inc.
Empower Business Users through Better Information Architecture and Taxonomy


E12/W4. Engaging Mobile Customers
Technology: WCM/MOB             Type:
“Smart phones”, such as the iPhone, have already dramatically changed the way many customers interact with businesses. Whether it is through a standard web browser on the phone or a custom application, you need to make sure the customer experience is smooth and functional. This session will help you get up-to-speed on what can be done today with mobile experiences.

Moderator: Bryant Shea, Director, Content Management and Mobile, Molecular
Speakers:
Glen McInnis, Practice Lead Enterprise Content Management, non-linear creations
Engaging Mobile Users
TBD, Nikon


E13/W9/I7. Open Source CMS Powwow
Technology: WCM/ECM             Type: Panel
Just a few short years ago many organizations wouldn't think of implementing an open source content management system. Today, thousands of major global companies have implemented solutions like Drupal, Joomla!, Plone and Alfresco, to name a few. In this session, Joe Bachana, Founder and CEO of DPCI, has invited major luminaries from these four open source CMS projects to help attendees better differentiate each system from the others. Particular attention will be paid to calling out the strengths of each system. The session will also pay close attention to any feedback or lingering criticism in the market that open source CMS platforms still face.

Moderator: Joseph Bachana, President/Founder DPCI
Panelists:
Mitch Pirtle, Founder, Joomla Project
Jay Batson, Founder and Former CEO, Acquia, Drupal Project
Scott Paley, CEO, Abstract Edge, Plone Foundation
Dr Ian Howells, CMO, Alfresco


E14/C10. SharePoint Case Studies & Strategies
Technology: WCM/ECM             Type: Presentations

Moderator: David Guenette, Associate Consultant, Gilbane Group
Speakers:
Juha-Matti Arola, eLearning & Collaboration Manager, Global HR, Competence & Talent Management, KONE Corporation
Sadalit P. Van Buren, Microsoft SharePoint Consultant, Burntsand


E15/I12. SharePoint 2010 for Content Management
Technology: ECM/WCM             Type: Presentation

Speakers:
Ryan Duguid, Senior Product Manager, Office Business Platform Marketing Group, Microsoft
Jean-Paul Gomes, Senior Product Manager, Web Content Management and Internet Business, Microsoft


Content Infrastructures (I)

I1/W2. The Rise of Open Source in Content Management
Technology: WCM             Type: Presentations
There is a growing acceptance of open source in content management, but working with open source software has its own peculiarities and nuances. This session will look at the market for open source content management tools, and will examine the complexities of open source models generally and the adoption of content management technologies specifically.

Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Speakers:
Seth Gottlieb, Principal, Content Here
Kathleen Reidy, Senior Analyst, 451 Group


I3/E9. Improving SharePoint Search & Navigation with a Taxonomy and Metadata
Technology: SEA/SEM             Type: Presentations
Can't find content inside of SharePoint? Many organizations struggle to organize their content and don't understand the options for creating good information architecture. Find out how you can leverage taxonomy and metadata to improve navigation and search in your SharePoint portal. You'll hear about techniques for implementing taxonomy and metadata using native SharePoint functionality. Speakers will also cover the tools' limitations and potential solutions for complex taxonomic structures, including custom development and third party add-ons. Key takeaways: taxonomy and metadata demystified; core SharePoint information architecture components; creating and leveraging taxonomies in SharePoint; limitations and solutions for complex taxonomy; and faceted search in SharePoint.

Speakers:
Shawn Shell, Founder, Consejo


I4/E10. SharePoint Strategies for Today & with SharePoint 2010
Technology: SOC/WCM/ECM             Type: Presentations
Are you doing all you can with SharePoint? Most companies have not been using SharePoint for as many applications as they could, or are not using all the functionality that is available for their current applications. And with all the changes coming very soon in SharePoint 2010, it is time to take another look at your SharePoint strategy. Get some expert advice on how to get more out of SharePoint. In this session you will also learn about using MOSS as a content deployment solution and how it compares with other approaches.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
Speakers:
Marcel Meth, Independent Senior SharePoint Analyst


I5. Actual Cases of Social Media Solutions Enriched with Mobility
Technology: MOB             Type: Presentations
Case 1: electronic online services for the residents of a city, state or government (how public organisations can save money by offering all municipal services online - how to build a cost effective open source based solution, what is needed to make this fun and addictive, what are the experiences of residents’ mobile use cases); case 2: non-internet like mobile advertising solution (introducing a success story which is not a copy of a business model from the internet world, and why this approach has led to response rates much, much higher than used to in print and on-line media); case 3: social media solutions for netbooks (how and why people use netbooks vs. smartphones and laptops, can a netbook be a tool for corporate, whose business is this anyway?

Moderator: Kaija Pöysti, M.Sc. (Tech.), CEO, Co-Entrepreneur, Aldanella Oy
Speakers:
Timo Kaisla, Vice President, Media and Communities, Ixonos Plc
Matti Kokkola, Chief Architect, Media and Communities, Ixonos Plc


I6. Are Enterprise Portals Back?
Technology: INF              Type: Panel
It's been several years since the "p" word was in vogue, but portals are being looked at more again as delivery environments, particularly to aggregate user-generated content and social tools. This session will look at successful use cases for portals (and when they're really not needed) and what the options are now in this market.

Moderator: Kathleen Reidy, Senior Analyst, 451 Group
Speakers:
John Petersen, Founder, Sutro Software
Russ Edelman, President, Corridor Consulting
Glenn Mannke, Director, Intranet Technologies, Starwood Hotels
Chris Stavros, Chief Technology Strategist, LEVEL Studios


I7/W9/E13. Open Source CMS Powwow
Technology: WCM/ECM             Type: Panel
Just a few short years ago many organizations wouldn't think of implementing an open source content management system. Today, thousands of major global companies have implemented solutions like Drupal, Joomla!, Plone and Alfresco, to name a few. In this session, Joe Bachana, Founder and CEO of DPCI, has invited major luminaries from these four open source CMS projects to help attendees better differentiate each system from the others. Particular attention will be paid to calling out the strengths of each system. The session will also pay close attention to any feedback or lingering criticism in the market that open source CMS platforms still face.

Moderator: Joseph Bachana, President/Founder DPCI
Panelists:
Mitch Pirtle, Founder, Joomla Project
Jay Batson, Founder and Former CEO, Acquia, Drupal Project
Scott Paley, CEO, Abstract Edge, Plone Foundation
Dr Ian Howells, CMO, Alfresco


I8/C6. Microsoft SharePoint 2010: How Will It Impact Your Collaboration Strategy?
Technology: SOC/ECM/INF             Type: Panel
Microsoft SharePoint 2010 promises to a significant upgrade to the 2007 version, particularly in terms of its social interaction capabilities. Hear a range of perspectives on how the newest version of SharePoint might affect organizational collaboration strategies. Ask the panelists and other audience members questions relevant to your organization’s current or anticipated plans for SharePoint 2010.

Moderator: Sadalit P. Van Buren, Microsoft SharePoint Consultant, Burntsand
Panelist:
Mauro Cardarelli, Managing Partner, Jornata


I9/C7. Google Wave: Collaboration Revolution or Confusion
Technology: SOC/INF             Type: Panel
In June 2009, Google demonstrated Wave, its vision of a next generation, email-based collaboration system. While Google Wave probably won’t be available as a product until 2010 at the earliest, intense debate is raging now about the potential impact it might have on the way knowledge workers collaborate. Listen to opinions of panelists and fellow audience members and add your voice to the discussion in this interactive session.

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Panelists:
John Blossom, President, Shore Communications Inc.
Dan Keldsen, Co-founder and Principal, Information Architected
Ian Truscott, Vice-President, WCM Product Strategy, Alterian


I10/E1. Search 2010
Technology: SEA             Type:
2010 will bring some major new introductions in enterprise search, as well as rapidly changing dynamics for search on the web. Join two of the industry’s most respected thought leaders as they forecast what impact these changes will have on both web search businesses and the search experience offered by enterprises. With Google and Microsoft now battling intensely in both web search and enterprise software, where will the most important innovations in 2010 and beyond emerge? What should you be planning to be prepared for these changes?

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Panelists:
Susan Feldman, Research Vice President, Content Technologies, IDC
Leslie Owens, Analyst, Forrester
Paul Sonderegger, Chief Strategist, Endeca


I11/E7. The Latest in XML Content Strategies
Technology: XML             Type
What makes data information? What do we need to do differently to our content going forward to take advantage of emerging technologies, standards, tools, and services? Content can exist in varying degrees of richness, from flat but portable HTML, to structured content that can be processed automatically, and even to smart content that is easy to identify and repurpose. This session will explore approaches to making content robust enough to work for increasingly demanding environments, systems, and user audiences. This session will also look at the recent trends for the integration of financial reporting data into the mainstream of corporate data flows. The recent SEC mandate is just the beginning. Hear how companies are leveraging the XBRL technology to meet regulatory compliance, enhance internal reporting and streamline their close to file cycles.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Panelists:
David Choy, Chair, OASIS Content Management Interoperability Services (CMIS) TC & Senior Consultant, EMC
Kelly Stirman, Director of Business Development, Mark Logic Corporation
Neal J. Hannon, Senior Consultant, XBRL Strategies, Gilbane Group
Enterprise XBRL: Bringing XBRL Inside Corporations


I12/E15. SharePoint 2010 for Content Management
Technology: ECM/WCM             Type: Presentation

Speakers:
Ryan Duguid, Senior Product Manager, Office Business Platform Marketing Group, Microsoft
Jean-Paul Gomes, Senior Product Manager, Web Content Management and Internet Business, Microsoft



4 ways to ask questions of any panel in advance!

  1. email questions to questions@gilbaneboston.com - be sure to identify which session the question is for
  2. include questions as a comment on our blog
  3. Tweet your questions using the conference and session hash tags (see below)
  4. DM your question to http://twitter.com/gilbaneboston

A note on hash tags:
#gilbaneboston is the event hash tag. For individual sessions we'll use the session codes listed with the session descriptions, for example #k1 for K1. Opening Keynote Panel – A Conversation About Content, Collaboration & Customers. For sessions with multiple codes, simply use the first, so for W9/E13/I7. Open Source CMS Powwow use #w9. For Pre-conference workshops use the workshop codes. For example for worksop A: How to Select a Web Content Management System use #a.


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