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Thank you for joining us at the
6th Annual Gilbane Conference Boston
Content, Collaboration & Customers

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NEW Gilbane Conference VIP Program!

Connect with leading analysts in fields related to your content management projects.
You receive ...
  • A deluxe conference bag including selected reports from the Gilbane Group
  • Breakfast & Lunch in the VIP Lounge to Network
  • A free 50-minute Analyst Insight consultation with a selected expert Analyst Insight topic areas include:
    • Web content management and customer experience
    • XML and structured content applications
    • Collaboration and social media for the enterprise
    • Multilingual content strategies
    • Making business cases that get funded
For More Info & How To Qualify - Click Here

As the lines between content technologies continue to blur, the business implications of your content strategies need to be crystal clear. You need to make your web content part of an integrated platform for customers, partners, and employees. You need to understand which social media outlets fit into your overall content and communication channels. And you have to hold down costs for content management and delivery in ways that don't slow down your company's ability to innovate and grow.

For 2009, the Gilbane Conference is more focused than ever on the business impact of content solutions that are here right now and ready to be implemented right now. Every program component is tied to the business issues surrounding your marketing, technical and enterprise content. We've taken the four major areas of how enterprises use Web and content technologies and organized them into tracks that make it easy for you to customize an agenda that meets your business objectives. Along the way you'll have direct interaction - including valuable one-on-one time - with our unique community of enterprise practitioners, analysts, consultants and solution providers.

We hope you'll join us.

Web Business & Engagement
Building and aligning productive web engagements with customers, partners and prospects is a frontline factor in promoting your brand loyalty and influencing purchase decisions. This track covers the key principles and platforms for:
  • Web Content Management (WCM) for marketing
  • Engagement best practices
  • Personas, content management & more
Managing Collaboration & Social Media: Internal & External
No matter where you are with your social media strategy, this track will address building and cultivating the right internal and external social media environments. From blogging for business and project wikis to social networking, twittering, and microformats, you'll get the latest on:
  • External social media: Extranet outreach to consumers & customers
  • Internal social media: Enterprise apps & intranets for employees & partners
  • Leveraging user-generated content & more
Enterprise Content: Searching, Integrating & Publishing
There is a diverse (some say bewildering) variety of tools available for streamlining enterprise search, integrating regulated content, building employee knowledge and support centers, and choosing applications to support multi-channel digital publishing. This track is your guide to managing:
  • Search strategies
  • Structured content
  • Semantic technologies - standards, models and methodologies
  • Merging techdoc/support/learning & more
Content Infrastructure
How do you integrate SharePoint in your environment? How do you build the foundational capabilities to execute global content value chain strategies? How do you balance the "push" and "pull" of your centralized content? This track covers the core content infrastructure issues you need to know including:
  • Cross-functional content management
  • SharePoint
  • Repository integration
  • Global content value chains
  • User pull vs. enterprise push & more
Conference Schedule
Pre-Conference Workshops
Tuesday - December 1 - 9:00am - 5:00pm

Conference
Wednesday - December 2 - 8:30am - 5:00pm
Thursday - December 3 - 8:30am - 4:30pm

Exhibit Hours
Wednesday - December 2 - 10:00am - 6:30pm
Thursday - December 3 - 10:00 am - 2:00 pm

In addition to covering
"best practices", technology coverage
within these four tracks includes:
  • Web Content Management (WCM)
  • Enterprise Social Software
  • Enterprise Mobile Content
  • Authoring & Publishing
  • Content Globalization
  • SharePoint
  • XML & XBRL
  • Enterprise & Site Search
  • Semantic Technologies
  • Enterprise Content Management (ECM)
Get a Free iPod nano With ConferencePlus
New iPod nano
  • Full Access to All Gilbane Conference Sessions
  • Choice of Pre-Conference Workshop or
    both CM Pros Workshops
  • One Year Membership to CM Pros
  • One new generation iPod nano 16 GB with built-in video camera and FM radio tuner
  • Full Access to the Exhibit Area
  • Lunch Receptions - December 2 & 3, 2009
  • Sponsor Reception - December 2, 2009
Free Expo Pass
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