K1a: Speaker:Prabhakar Raghavan, Head of Yahoo! Research The Future of Search
Web content continues to grow, change, diversify, and fragment. Meanwhile, users are performing increasingly sophisticated and open-ended tasks online, connecting broadly to content and services across the Web. The simple search result page of blue text links needs to evolve to address these complex tasks, and this evolution includes a more formal understanding of user’s intent, and a deeper model of how particular pieces of Web content can help. Structured databases power a significant fraction of Web pages, and microformats and other forms of markup have been proposed as mechanisms to expose this structure. But uptake of these mechanisms remains limited, as content owners await the killer application for this technology. That application is search. If search engines can make deep use of structured information about content, provided through open standards, then search engines and site owners can together bring consumers a far richer experience. We are entering a period of massive change to enable search engines to handle more complex content. Prabhakar Raghavan, head of Yahoo! Research, will address the future of search: how search engines are becoming more sophisticated, what the breakthrough point will be for semantics on the Web and what this means for developers and publishers.
K1b: Speaker:Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution A Smithsonian Commons: Developing the Smithsonian’s Web and New Media Strategy
This presentation describes the Smithsonian Institution’s current Web and New Media strategy process and the cultural, technical, and organizational implications of the vision of a Smithsonian Commons—a critical-mass of content, services, and tools designed to fuel innovation and stimulate engagement with the world’s scientific and cultural knowledge. A digital commons would harness the collective excellence of the Institution’s work and express the foundational ideals of the Smithsonian’s inception—and the inception of democracy itself: the value of a well informed public, the transformational power of education, and belief that the free and unrestricted flow of information is at the heart of our success as a culture and is a powerful stimulant to creativity, innovation, and prosperity.
Creating a Smithsonian Commons would require a balance of autonomy and control within the Institution’s management structure and would present numerous technological and organizational challenges. The notion of a commons builds on pioneering work done by well-known computer-scientists and activists but also advances new ideas about organizational collaboration and knowledge management.
K2: Keynote Industry Analyst Panel
We invite industry analysts from many different firms to speak at all our events. We want to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.
Special Keynote 1: Online Engagement - The Key to Success in Good Times and Bad
In today's connected, competitive, and web 2.0-enabled business environment, word of mouth and user reviews often have greater influence over purchasing decisions than traditional marketing messages. Thus, building engaged relationships with customers, partners, prospects, and other audiences online is essential to success. Leading organizations are accordingly realigning their marketing strategies around engagement, using the web as a key channel for converting prospects into customers, and customers into engaged advocates. With powerful social networking, personalization and web content management capabilities, Web Experience Management (WEM) is the cornerstone of these engagement strategies. FatWire CEO and technology visionary Yogesh Gupta will discuss how online engagement and WEM are transforming how organizations are able to use the web to drive business results - in both positive and challenging economic times.
Special Keynote 2: Foundations for Global Content Value Chain Strategies
A Global Content Value Chain (GCVC) is a strategy for moving multilingual content from creation through consumption. The strategy is supported by practices in disciplines such as content management and localization/translation management. The enabling infrastructure for the strategy comprises people, process, and technology. In this keynote to the Content Globalization track, attendees will hear how a global company with a widely-recognized brand is building foundational capabilities to execute its GCVC strategies. The presentation and panel discussion present a great opportunity for attendees to benchmark their companies against Gilbane’s GCVC Capability Maturity Model and begin thinking about better alignment of global business goals and multilingual content initiatives.
WCM-1: Web Content Management Best Practices
The speakers in this session will discuss WCM best practices as they relate to three very different subjects. First, we will consider several factors that contribute to optimal content reuse, including the topics of content granularity and content-object organization. Next, we will examine the importance of content security within and beyond the CMS, with an eye toward successfully sharing content across the enterprise. Finally, we will hear the top three or four do’s and don’ts from a recent successful CMS implementation.
EST-1: Plug-and Play: Enterprise Experiences with Search Appliances
There are a number of options for enterprise search that do not require internal expertise to install software on enterprise server systems. The Search Appliance option provides for the delivery of computer hardware with software already installed. Enterprises deploying and benefiting from search appliances will share their experiences. Just installing a search system is not the total solution; speakers will tell the audience about additional expertise and skills required to maximize benefits from a “turnkey” system.
CSM-1: Are We Approaching the Tipping Point for Social Media?
With the growth of social media in the enterprise - blogging for business, project wikis, social networking, podcasting, microformats, and other ways for managing user-generated content - we’re awash with new opportunities for ad hoc information sharing. But what is it going to take for companies to adopt these more flexible modes for working smarter? Are we tipping towards a socially-aware environment? How do we manage the risks of becoming too social for our business goals and objectives? Join us for a conversation with technology innovators who are developing these next-generation environments, and learn what’s going to work... and why.
GCM-1: Optimizing the Global Content Value Chain: Focus on Product Content
Product content includes technical documentation as well as the content that lives with a product or service in many formats and contexts, including pre-sales, post-sales, aftermarket, training, and service. The global economy adds languages as yet another output to the traditional multichannel formula, increasing content volume due to the nuances of dialect and culture. This session discusses how to design GCVCs that integrate content and localization/translation technologies to support single-sourcing, simultaneous product shipment programs, and alignment with product lifecycle management or product data management systems. Speakers share current best practices and provide insight into what’s coming in the next wave of people, processes and technologies for multilingual product content.
CTS-1: Web 2.0 and Microsoft SharePoint
Microsoft SharePoint is fast becoming a fixture in many enterprises. At the same time, the very nature of online applications is fast evolving, leaving enterprises trying to understand how to apply new constructs like wikis, blogs, social networking and content syndication in the enterprise. Shawn Shell will explore how SharePoint enables organizations to take advantage of this new platform and integrate many web 2.0 constructs, improving overall information sharing and productivity. In this session, the following topics will be covered:
Brief overview of Web 2.0 in the broader market
What SharePoint provides
Demonstrations on leveraging native Web 2.0 SharePoint features like Wikis, Blogs, & Social Networking
How to effectively implement these capabilities in your enterprise
WCM-2: Getting Started – Planning for a CMS
In this session, we will explore the key topics that should be considered in the process of planning for a content management system, including architectural design, feature-functional needs assessment, identifying suitable products, resource intensity, and budgeting.
Moderator: Seth Gottlieb, Principal, Content Here Speakers: Jeff Cram, Managing Director, ISITE Design Nathan Williams, Interactive Director, New Orleans Tourism Marketing Corp. Tony White, Lead Analyst, Web Content Management, Gilbane Group
EST-2: Search in the Enterprise When SharePoint is in the Mix
Collaboration tools have been in use by enterprises for over a decade but SharePoint is on the rise for many reasons. Still, it rarely, if ever controls the entire body of content an organization needs to search. We will learn about applications that search multiple domains when at least one of them is SharePoint and what the implications are for searching and aggregating through a single engine.
CSM-2: Building Communities through Social Media: Getting Started and Making Progress
So you’ve decided to engage with your peers and/or customers, and rely on social media to achieve one or more business objectives. How do you get started building the business community you expect? What are some tips and tricks for making steady progress? When do you know you’ve succeeded? We’ve assembled a panel of practitioners who’ve ‘been there/done that.’ Come listen to their stories and the lessons they’ve learned about best practices for success.
GCM-2: Optimizing the Global Content Value Chain: Focus on Brand Content
Brand content describes a company and the benefits of its products to the general market to position the organization to the public. Within business enterprises, it is typically the responsibility of corporate marketing or corporate communications functions; in not-for-profits and governments, it might be community relations or office of public information. The global economy has significantly increased the value of the Internet as the primary channel for brand content and in turn, the demand for multilingual web content. This session discusses how to design GCVCs that integrate content and localization/translation technologies for web experience management, including engagement, personalization, and optimization. Speakers share current best practices and provide insight into what’s coming in the next wave of people, process, and technologies for multilingual brand content.
Moderator: Karl Kadie, Senior Analyst, Gilbane Group Speakers: Gary Muddyman, Managing Director and CEO, Conversis Anne Casson,
Principal Consultant, Content Management Practice,
EPT-1: Multi-Channel Publishing - How to Do It
Multi-channel publishing has become a mandate for nearly every organization. With the explosion in mobile devices, the mandate is becoming more complex. But along with this complexity comes opportunity to serve more users and more applications. This session offer case studies and practical advice for implementing multi-channel publishing to support your business objectives.
WCM-3: Web Content “Management State of the Industry”
This distinguished panel of technology and market experts will discuss their perspectives on the three or four most important concerns of business managers and IT professionals in planning for and executing WCM initiatives over the next year. The panelists are chosen based on their depth of knowledge within WCM and their ability to identify, analyze, and articulate what the current key concerns are for WCM customers. This interactive discussion will help attendees to identify and address potential liabilities in their own WCM strategies as well as to understand what leading practitioners and technology suppliers envision in their own project/product roadmaps.
EST-3: Open Source Search Applied in the Enterprise
Open source software has gained traction in the enterprise in recent years. Among the options for search are Lucene on which open source solr and nutch are based. Lucene has also been employed as the foundation of commercial applications with embedded search. There are other open source search engines becoming available (Sphinx, DataparkSearch). Our speakers will explore the benefits and drawbacks of open source search software for the enterprise.
CSM-3: How Businesses View Social Media
What are businesses saying about the impact of social media? How does ad hoc information sharing transform the way work gets done? We've asked several seasoned observers to identify key business drivers and trends for social media, and to help us forecast the future. Come hear what they have to say about the facts, the survey data, and their insights into customer experiences. We hope you’ll join in the conversation and make your own judgments.
GCM-3: Designing Culturally Customized Web Sites: The Next Localization Frontier
Professor Singh's research over the past 5 years across more than 10 countries has shown that the cultural customization of web sites leads to higher ease of use, more favorable customer perception, and higher purchase intentions. All these factors lead to higher ROI for organizations that perceive multilingual communications as a means to go beyond simple translation and cosmetic adaptation to a complete "immersion" in the culture of target customer segments. This session provides practical guidelines on how to design web sites that resonate with the cultural context of the country they are targeted to by understanding the need for content analysis, international customization, and adaptation based on cultural nuances. The presentation uses a combination of web site examples, best practices, and empirical research to provide attendees with a powerful cultural customization toolkit to increase the usability, accessibility, interactivity and impact of international web sites.
Moderator: Ulrich Henes, President, Localization Institute Speakers: Nitish Singh, Assistant Professor of International Business at Boeing Institute of Int. Business, St. Louis University
EPT-2: Collaboration and Social Computing for Publishing Professionals
Innovative publishing professionals are using collaboration techniques to build better content products faster and to get them to market faster! The explosion of competing content products is making brands more important to customers and therefore more valuable to publishers. Our panel of experts will present case studies portraying examples of some of the best practices used by progressive publishing professionals.
WCM-4: Integrating Social Media with Content Management
Your customers, employees, and partners are talking. Are you listening? In this session, we will analyze the benefits and challenges of building online communities with social media tools such as blogs, wikis, user commenting, tagging, customer forums, etc. Our discussion will approach the topic from three very different perspectives. First we will hear the experiences of a software developer for NASA responsible for integrating social media components on a largescale website. Next we will hear from a Developer of several CMS based social networking sites
including TheNest, the first and only multimedia resource for newlyweds covering
all aspects of young married life. Finally, we will learn how one value-added software products and services provider enhances the value of open-source publishing systems through integrating social media throughout the information lifecycle.
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers: Elizabeth Foughty, Intelligent Data Understanding Research Group, NASA, Ames Dan Galvez, Senior Vice President, Strategic Alliances, Hedgehog Development Jeff Whatcott, Vice President of Marketing, Acquia
EST-4: Search Systems: Care and Feeding for Optimal Results
How enterprises approach the implementation and maintenance of search technology behind the firewall is diverse and still a process of learning what works and what causes problems. One organization’s tips for success may not work out well in another culture. Hearing the anecdotes and guidance offered by others is how we hope to learn from this session.
Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group Speakers: Heather Hedden, Information Taxonomist, Hedden Information Management Patricia Eagan, Senior Manager, Web Communications, The Jackson Laboratory Rob Wiesenberg, President & Founder, Contegra Systems
CSM-4: Communities in the Enterprise World
Online communities such as Facebook, MySpace, and LinkedIn are striving to add functionality to enable companies to use them for establishing customer communities or to help professionals at various firms to make professional connections. This session will feature a panel of experts who will suggest how to make online communities an integral part of the strategy of innovative companies.
CTS-2: Enterprise Rights Management - Business Imperatives & Implementation Readiness
Enterprise Rights Management is technology for protecting documents from unauthorized access when they are outside the confines of a content management system. ERM is a growing field that is becoming an important part of enterprise content management architectures. The Gilbane Group recently released a study of the ERM market that is the most comprehensive ever undertaken; it contains results of a survey of IT and security executives about their adoption of ERM, the business processes they are looking to protect, and how they integrate ERM into their computing environments. In this session, we will present the results of our study and discuss them with representatives of ERM solution vendors who sponsored the study.
EPT-3: Using DITA for Enterprise Publishing
It has been 3 years since DITA 1.0 was approved by the OASIS Technical Committee, and it is very safe to say that no XML-based publishing standard has had such rapid and far-ranging uptake. This session looks at some emerging uses of DITA while also discussing some of the positive business impact enjoyed by companies who have already adopted the standard.
WCM-5: WCM & ECM Integration Issues In this session, we will explore three of the ways organizations are integrating structured and unstructured Web content, enterprise information, and database content to achieve specific business goals. In one case, we will see how the use of Open XML and a centralized XML repository dramatically eases content authoring and improves content re-use. Another use case will show how XML can be employed to reconcile inconsistent data structures and incompatible proprietary content formats, and to improve weak search and discovery tools. And finally we will hear from a systems integrator what issues they most commonly encounter while integrating Web- and enterprise content management applications in the real world.
Moderator:Tony White, Lead Analyst, Web Content Management, Gilbane Group Speakers: Jerry Silver, Lead Product Manager, EMC|Documentum John Kreisa, Director of Product Marketing, Mark Logic Corporation James Ellis, WAA Website Manager, Wisconsin Alumni Association
CTS-3: Open Source Content Management
There are many open source content management solutions available today, reflecting a wide variety of capabilities
and costs, and organizations of all types are more willing than ever to consider them in place of, or along side commercial CMSs. This session will look at some of the pros and cons of deploying open source content management systems in terms of licensing, costs, maintenance, and functionality to help you determine if they are an appropriate option for your organization.
EST-5: Text Analytics/Semantic Search: Parsing the Language The application of semantic-based technologies to provide results based on the meaning of a searcher’s query is a growing area of search behind the firewall. Text analytics employs other computational techniques to provide a discovery pathway to relevant content. Our speakers will enlighten us about the ways in which they are related and similar, and when one is more appropriate than the other for practical applications.