Gilbane Boston - Main Conference Session Descriptions
Our main conference session descriptions are listed by track or topic area below. You can scroll through, or toggle back and forth between the conference schedule to see the times of the sessions. Click on the speaker names to see biographical information. Note that in addition to our opening keynote panel, there are four track keynote sessions also describe below. Tutorials have their own schedule and description page. This page will be updated a few times a week with speakers and additional info.Bookmark this page to keep up-to-date!
Opening Keynote Panel: Content Technologies - What's Current & What's Coming?
We open each of our conferences with a panel of content technology and market experts. The panel is chosen to address the most important strategic issues technical and business managers need to consider for both near-term and long-term success in managing content and content technologies in the context of enterprise applications. The session is completely interactive (i.e., no presentations). Before embarking on a content management, search, publishing, collaboration or globalization strategy or project, you need to understand not only the vertical and horizontal solutions from the technology suppliers that address your specific content-oriented business applications, but also what the major platform providers are doing and how their offerings fit into your plans, or not. Of particular interest to IT strategists today is the relevance of Web, Office, and Enterprise "2.0" technologies and approaches, and how/whether they should be integrated into to enterprise applications. How are the larger players reacting to this enterprise interest, and to the hundreds of start-ups angling for some enterprise action?
Moderator:Frank Gilbane, Conference Chair, CEO, Gilbane Group, Inc.
Panelists: Andrew P. McAfee, Associate Professor of Business Administration, Harvard Business School David Mendels, Senior Vice President, Enterprise & Developer Solutions Business Unit, Adobe Andy MacMillan, Vice President, ECM Product Management, Oracle David Boloker, CTO Emerging Internet Technology, Distinguished Engineer, IBM Software Group
WCM-1:2007 Gilbane Survey on the WCM User Experience: Survey Results
Enterprises selecting content management solutions have begun organizing their evaluation criteria around the ease with which business users can create highly usable Web sites that deliver compelling online experiences to consumers. In this session, we will discuss results from the 2007 Gilbane Survey on the WCM User Experience based on responses from end-user customers of many of the leading WCM vendors. Topics covered will include:
Integration with Desktop and Enterprise Applications
Interface Design
Application Usage
User Adoption and Training
End-User Experience and Content Monetization
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers: Jim Howard, CEO, CrownPeak Daniel Costello, Founder & CTO, Acumium Krista LaRiviere, Co-Founder & General Manager, Hot Banana Mark Arbour, General Manager, Interactive Content & Compliance Software, EMC
WCM-2: Best Practices for Improving the Online Customer Experience In the words of one online brand manager, "Our goal is to make it easier for customers to do business with us online." In this session, we will hear from companies whose customer experience improvement strategies have been particularly successful and discuss the underlying best practices.
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group Speakers: Elliott Trice, Vice President of Experience, Avenue A | Razorfish Judah Phillips, Director, Web Analytics, Reed Business Information (Reed Elsevier) Jeff Cram, Co-Founder and Managing Director, ISITE Design
WCM-3: Web Content Management Track Keynote: Executive Forum
In this keynote, senior executives from the leading WCM solution providers will discuss the tactical and strategic issues they regard as most critical to the creation and maintenance of a successful Web presence.
WCM-4: Analysts Debate the WCM Keynote
Analysts from recognized analyst firms flex their thought leadership muscles in this lively session, always an attendee favorite at Gilbane conferences. Panelists will add counterpoint to the points made by WCM vendor senior executives in the keynote session and provide additional perspective on the strategic issues raised in the context of the overall WCM market.
Moderator:Mary Laplante, Vice President, Gilbane Group, President, CM Pros Speakers: Stephen Powers, Senior Analyst, Forrester Research Kathleen Reidy, Analyst, The 451 Group Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC Tony White, Lead Analyst, WCM, The Gilbane Group Tony Byrne, Founder, CMS Watch
WCM-5: Integrating Web Content into Enterprise Applications
Given the widespread perception that "enterprise content management" has failed, companies are looking for effective ways to integrate Web content into their existing enterprise applications. In this use-case oriented session, we will hear from customers that have implemented innovative solutions to specific Web-enterprise content integration problems.
Moderator:Tony White, Lead Analyst, Web Content Management, Gilbane Group Speakers: Silvio Galea, Development Manager, Harvard Business School Publishing Simon Mathews, Director of Strategy, Molecular
WCM-6: Online Brand Management
Successfully building and managing online brands while maintaining equity and consistency across channels and geographies has never promised greater rewards nor posed more difficult practical problems than it does today. In this session, we will hear how those responsible for managing some of the world's premier online brands have tackled such challenges.
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group Speakers: Alan Mocksfield, Manager, Web Services & Applied Technology, Baystate Health Jeff Hickey, Manager of International IT, Choice Hotels Reed Fox, Director, Editorial Operations, Consumer Reports
WCM-7: Back-End Design, Front-End Presentation: Best-of-Breed Building Blocks for Constructing Ideal User Experiences
In a use case-oriented exposé of best-practice service oriented architectural design, product development methodologies, and user interface design, we will hear from three distinctly different solution providers how their customers have met the challenges of reaching increasingly demanding online business goals through innovative approaches to back-end system design, front-end authoring environments, and the integration of both.
Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers: Dan Carmel, CEO, SpringCM Phil Costa, Director of Product Management, Adobe Andrew Roberts, CEO, Ephox Bill Roth, Vice President, Tools, BEA
GCM-1: Quality at the Source: Creating Global Customer Experience A satisfying customer experience happens only when communication is clear, consistent, error-free, and in the customer’s native language. Global companies are learning to “bake in” quality during the creation of source and translated content. This session explores various approaches to reducing costs and increasing time to market by focusing on the beginning of the global content lifecycle. Topics include terminology management, source content reuse, and translator-based workgroup collaboration.
Moderator: Leonor Ciarlone, Lead Analyst, Content Globalization, Gilbane Group Speakers: Dee Stribling, Project Manager, SAS Kim Riley, Manager, Endo Surgery Labeling & Lori Kegel, Manager Technical Communications, Boston Scientific Richard Sikes, Senior Consultant & Advisor, The Localization Institute
GCM-2: Integrating Content and Translation Processes: Managing Global Customer Experience
Content and translation management are core functions of the global content lifecycle. Integrating the systems that handle them is essential to streamlining processes, increasing the volume of language translations, controlling costs, improving efficiencies and ensuring customer satisfaction. This session uses real-world scenarios to walk you though different approaches to integration so that you can make an informed decision about strategies and practices that are right for your organization.
GCM-3: Understanding the Globalization Standards Landscape
Like every other content-related discipline, content globalization serves up its own alphabet soup of standards for process and technology. Some are universally driven, such as XML-TM, TMX, TBX, and EN 15038. Others are industry-specific and especially important for companies designing products for highly-regulated, international markets. Examples include the EU’s update of the Medical Devices Directive (MDD). This session is designed to give content managers and IT professionals an overview of globalization standards and their impact on customer experience, guidance on which ones really matter, and advice on what to ask when evaluating solutions.
Moderator: Kaija Pöysti, Partner, Blue White Ventures, & Contributor, Gilbane Group Speakers: Donald A. DePalma, Founder, Common Sense Advisory Serge Gladkoff, Standards Committee Chair, GALA Andrew Draheim, Globalization Consultant, President, Dig-IT!
GCM-4: Global Content Management Track Keynote: Making Quality Everyone's Responsibility - Delivering Global Customer Experience
Creating, managing and delivering a global customer experience requires a holistic people, process, and technology vision. In this conference-wide keynote, we close the Global Content Management Track with a panel of senior executives focusing on the people and process commitments that enable ROI for technology implementations. Topics include advice for championing content and translation management, treating source and translated content as reusable corporate assets, managing internal culture changes, and incorporating globalization into corporate growth strategies.
Moderators: Leonor Ciarlone, Lead Analyst, Content Globalization &Mary Laplante, VP, Gilbane Group Speakers: Brian Shorey, Director, Engineering, Cisco Systems, Inc. Paul Donegan, Manager, Group Information Services, Rentokil Initial PLC
EST-1: How Enterprises Are Leveraging Search Technologies in Small and Medium Organizations
When it comes to content within the enterprise, diversity of formats, topics, and audience needs are paramount issues to be considered. Unlike the commercial aspects of Internet searching, enterprises of any size have informational needs that require focus on what search brings to the business of the enterprise, even when the enterprise is not a business. Small and medium enterprises may be o corporations divisions of companies, non-profit organizations or government agencies. How they deploy search technologies, with appropriate controls and features, to leverage their knowledge assets, is highlighted in these case studies of ISYS, Exalead, and dtSearch.
EST-2: Where Big Business/Big Government Deploy Enterprise Search
When large corporations and entire governments roll out search to aggregate the content of highly specialized divisions and agencies through a single interface, months or even years of planning are needed to insure that the search technology is transparent. What search engine is being used may not be apparent, and intuitive navigation through the portal must look simple. However, successful deployments that make searching easy belie complex, and multi-faceted considerations that search technologies must address and deliver. These case studies from Vivisimo, Recommind and Endeca will reveal what goes on behind the scenes when organizations get serious about search.
Moderator:Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group Speakers: Toby Ford, CTO, USi (an AT&T company) Jerome Pesenti, Chief Scientist and Co-Founder, Vivisimo Craig Carpenter, VP Marketing and Business Development, Recommind
EST-3: Enterprise Search & Text Analytics Track Keynote: Will Web and Internet Search Technologies Drive the Enterprise (Internal) Search Tool Offerings or Will the Markets Diverge?
Search has been elevated to a level of general public awareness as a result of the Internet and adoption of tools from AltaVista, Yahoo and Google over the past ten years. As billions are poured into Internet Web searching, enterprises still struggle to find good, cost effective solutions that bring a value proposition to their intellectual property assets, information within the organization. Three industry experts, who have combined decades of experience with “search,” before it became a household word, will share their thoughts about what the enterprise market should expect that technology will bring to their business needs in the next two to five years.
Moderator:Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group Speakers: Don Dodge, Director, Business Development, Emerging Business Team, Microsoft Matt Brown, Principal Analyst, Forrester Research, Inc. Brian Dirking, Principal Product Director, Oracle
EST-4: Text Mining/Text Analytics and BI – The End Game
Text mining and text analytics are close cousins to search technology, so much so that enterprises without these tools are missing opportunities to extend the benefits of search. Among the ways in which content can be exploited is to organize it through visual techniques as simple as graphs or charts to sophisticated images. These can reveal patterns, strengths, boundaries, limits and sentiments that lie within the full text or even metadata content of search results. These tools create new pathways to discovery and business analytics, and can establish a statistical backup for making better business and research decisions. Moderated by Joyce Ward, an experienced business consultant with LexisNexis, this panel will describe how Basis Technology, Attensity, and Temis are being exploited by their customers.
Moderator:Joyce Ward, Executive Customer Solutions Manager, LexisNexis Speakers: Matt Kodama, MDEX Engine Group Manager, Product Management, Endeca Steven Cohen, Vice President, Products, Basis Technology
SWT-1: What Are the Current and Future Enablers for Natural Language Queries to Return Answers?
Semantic Web enabling technologies are gathering momentum stimulated by a lot of Web 2.0 hype and rhetoric, but are their solutions that reveal the right content to truly match a query? Our speakers will describe features and operational functions within two product lines, IBM’s OmniFind and Schemalogic that expose semantically better (more relevant) results through search.
Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group Speakers: Mike Moran, Distinguished Engineer and Product Manager, OmniFind Enterprise Edition, IBM Software Group Gary Carlson, Chief Taxonomist, Schemalogic
SWT-2: Can Federation and Semantic Technologies Get Us Closer to the Answers We Seek on the Web?
“Federation” is a term frequently bandied about in the search technology area, but is often given very broad meaning that extends to spidering and aggregation of content in search results. It also refers to some very specific standards for how search results should be presented through normalizing metadata, and other sophisticated algorithms resulting in representations that “makes sense” of results in more meaningful ways. Cohabitating with this algorithmic assortment of technologies are tools that purport to reveal content that explicitly interprets and answers questions. Our speakers will explain options and give guidance on how organizations should manage external content, fact extraction technologies, federated search and other content retrieval options across repositories.
Moderator:Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group Speakers: K.T. Noerr, CEO, MuseGlobal, Inc. Colin Britton, CTO & Co-founder, Metatomix
SWT-3:
Interpreting the Meaning in Queries and Target Content
Deciding what technologies are ready for prime time for the enterprise when it comes to semantic search within an organization will be a challenge for years to come. This session will help you learn about a few technologies that are already commercialized for in-house use, even as challenges from major organizations like EMC, IBM, Google, Microsoft, and Oracle ramp the discussion about semantic search.
Moderator:Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group Speakers: Bruce Molloy, CEO, Connotate Technologies Sean Martin, CTO, Cambridge Semantics
John Stone, Managing Consultant, PA Consulting Group
CSC-1: Case Studies: Collaboration in Action
So what are companies using for ad hoc information sharing these days? When do business blogs, enterprise wikis, tag clouds, expertise networks, and other kinds of collaborative computing services make sense? What are the outcomes and effects? In this session, we'll hear from several project leaders about their experiences deploying social computing environments across their organizations.
Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group Speakers: Dr. Donna L. Cuomo, Chief Information Architect, Center for Information Technology, Mitre Corporation Christopher Bouton, Pfizer Eric Frazer, Psy. D., President, Behavioral Health Intelligence
CSC-2:
Social Technologies for Ad Hoc Information Sharing
How do we build loosely coupled frameworks for ad hoc information sharing? What do we need to do to "mash up" one platform with another? What is the role for embedded semantics? In this session we'll look at some of the new and emerging tools and technologies for developing future social computing environments for the enterprise.
Moderator:Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group Speakers: Stefan Andreasen, CTO, Kapow Technologies David Boloker, CTO Emerging Internet Technology, Distinguished Engineer, IBM Software Group Skip Walter, Managing Director, Factor, Inc
CSC-3:
Research Results: How Enterprise Customers View Social Computing
What are enterprise customers saying about the impact of social computing solutions? How does ad hoc information sharing transform the way work gets done? We've asked several researchers to summarize their findings about collaborative computing within the enterprise. Come listen to what they have to say and make your own judgments.
Moderator:Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group Speakers: Nora Ganim Barnes Ph.D., Chancellor Professor of Marketing and Director of the Center for Marketing Research, University of Massachusetts Dartmouth Rachel Happe, Research Manager, Digital Business Economy, IDC
CSC-4:
Track Keynote: The Future for Collaboration and Social Computing
Enterprise 2.0, blogging for business, building project wikis, linking with peers, developing expertise networks, working smarter… we're awash with new modes ad hoc information sharing. Collaboration and social computing hold great promise. But are we making new wine or just pouring the old stuff into new bottles? In this keynote, we've assembled a panel of industry experts to describe (and predict) the future for social computing within the enterprise.
Moderator:Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group Speakers: David Weinberger, Fellow, Harvard Berkman Center for Internet & Society Jeffrey Beir, Partner, North Bridge Venture Partners Ismael Ghalimi, Founder and CEO, Intalio Lee Buck, CTO, Near-Time
EPT-1: DITA: One Size Fits All for Technical Publishing?
DITA, the Darwin Information Typing Architecture, has amazing momentum as an XML standard for developing and publishing technical content. But is DITA for everyone? This session examines DITA and its adoption by major organizations, and also looks at alternative standards such as DocBook and S1000D, as well as more custom solutions for technical publishing.
Moderator: Bill Trippe, Senior Analyst, Gilbane Group Speakers: Bob Doyle, Founder, DITA Users, President & CEO, skyBuilders Don Bridges, Tech Docs Manager, Data Conversion Labs Roland Brooks, Principal Software Engineer, Raytheon Company
EPT-2: Technologies for Multi-Channel, High-Volume, High-Quality Publishing
Gone are the days when high-volume publishing was confined to highly-specialized and expensive systems. Organizations of all sizes are now using technologies like XSL-FO to create published output for business and technical documents. But there are also commercial products for this kind of publishing, and this session looks at how organizations are using these tools to automate many kinds of publishing.
Moderator: John Parsons, Editorial Director, Seybold Report Speakers: Mark Laroche, Director of Production, Digital Media, Random House Rich Pasewark, Independent Consultant
EPT-3: Metadata for Content Management and Publishing
Having a metadata strategy is a critical component to content management success, especially in applications where the content types include graphics and multimedia. How are content management professionals tackling the issue of metadata, and what role do standards such as Adobe’s Extensible Metadata Platform (XMP) play? In this session, you will learn about successful strategies and the role and that standards and technology play in metadata implementation.
Moderator: Linda Burman, LA Burman Associates Speakers: Bill Rosenblatt, Senior Analyst, Gilbane Group Richard Ferrie, Senior Vice President, Publishing Operations and Content Management, Pearson
CTS-1: Enterprise Digital Rights Management: Pulling the Trigger
Enterprise DRM, also known as Information Rights Management (IRM), is an increasingly important adjunct to enterprise content management for protecting sensitive information once it leaves the repository. The Enterprise DRM market is poised for major growth. Several large ECM vendors are embracing the technology, and more and more organizations are implementing it. What business imperatives are motivating them to deploy Enterprise DRM solutions, and conversely, what are the business and technological impediments that prevent companies from doing so? In this session, you will learn about the benefits that Enterprise DRM can provide to your organization as well as about the obstacles to implementation.
CTS-2: Implementing and Extending a Successful CMS
You may have heard that implementing a CMS is a complex project with a high risk of failure. How do you define success, and what does it take to succeed? Even more importantly what happens next? Success isn't measured just once. Failure can happen at any time, and any aspect of this multi-faceted project can tip the scales. Learn how Space Telescope Science Institute implemented their first CMS 7 years ago, and what has happened in the years since. Find out what techniques were used to inventory and architect the information, develop a solid taxonomy, document workflows, grapple with standards, responsibility and compliance, and sell the value to management and authors. Find out what can happen when the mission focus or the workforce changes, and how that may affect the web site. Share their lessons learned and avoid the mistake of letting a CMS grow stale in content, process, or public opinion. Get some ideas about how to recover from a failure in governance, salvage the good work and meet your strategic goals by building a solid foundation in discrete steps.
Content management is a given in powering today's marketing savvy websites. We
rarely, however, encounter customers whose needs don't extend beyond content
management. From enterprise level firms to SMBs, customers understand that their
websites are their primary business tools, and are requesting more and more extended
features and functionality that leverage the investment they have made in a content
management system. These extensions, supporting business processes such as marketing
campaign management, eCommerce, eTraining, and document management and delivery,
are frequently needed requirements. Customers expect these extensions to seamlessly
integrate with their primary content management abilities. This is not always the case.
The second presentation will help, attendees learn how to evaluate the ease of integrating extensions within a website's content
management system, and how to project costs and pitfalls of implementing the business requirements that
drive the extensions to your website.
Moderator: Nate Aune, Founder & Chief Technologist, Jazkarta Speakers: Anne Gonnella & Leigh McCuen, Space Telescope Science Institute Brett Zucker, CTO & Executive VP, Bridgeline Software
