A. Web Content Management Systems: Architectures & Products
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report
Join us for a half-day tutorial that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection. Learn:

• 16 steps in the Web CMS lifecycle: questions you should ask and how vendors differ in how they achieve basic functionality
• 7 categories of CMS products, including features and typical price ranges
• Specific characteristics of sample vendors in each category
• How to start evaluating and ultimately select suitable technologies for an organization
• The 4 most common CMS pitfalls, and best practices for avoiding them

This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization's CMS needs and identify suitable technology choices.

B. Principles of Web Operations Management (WOM)
Lisa Welchman, President, Welchman Consulting
There's more to managing a web site than selecting the right technologies. This tutorial will focus on fundamentals of Web Operations Management (WOM). Lisa Welchman will detail the 4 dimensions of WOM and provided practical tips and suggestions for managing the Web. Information covered:
Strategy & Governance

• Building and staffing your web operations group
• Review of Web Governance Lifecycle
• Review of standards categories for web
• Methods for measuring governance and strategy maturity

• Information Architecture in a nutshell
• Taxonomy & Metadata in a nutshell
• How content, data and applications interact on the web and why you should care
• Structuring content for search and retrieval

• Steps for building sustainable web processes
• Understanding your organization's web production style
• Measuring web processes and workflow against standards

• What are your key product choices (portals, search engines, CMS, et al) and what's the difference between them.
• Matching technology solutions to content management problems
• How to tell what product you should deploy first, second, third, etc.

C. Taxonomy Development and Implementation
Seth Earley, Earley & Associates
Organizations are embarking on taxonomy initiatives to serve a wide variety of audiences and purposes. Fundamentally these are metadata management projects, but business sponsors rarely see them in that light. In many cases, taxonomy initiatives are seen as separate from enterprise data initiatives. This workshop will go through taxonomy project processes for derivation, validation, testing, integration, rollout and governance. Attendees will be able to understand how taxonomy projects should be integrated with overall metadata management and the best ways to communicate their role to business users and sponsors.

• Taxonomy drivers
• Information architecture versus Semantic architecture
• Project definition
• Audience selection
• Data gathering techniques
• Content review processes
• Term Extraction
• Creating search and navigation scenarios
• Search engine and content management system integration
• Testing and validation
• Training and Rollout
• Governance and integration with enterprise metadata management

D. Customer Success Stories: WCM Implementation Best Practices You Can Use
Tony White, Lead Analyst, Web Content Management, Gilbane Group, Inc.
Particpants:
Joe Santini, Director,BeFirst Portal Project, Siemens Communications
Doug Miller, Web Projects Manager, JudsonUniversity
Jeff Cram, Managing Director, & John Jones, Sr. Web Strategist, ISITE Design
Danny Young, Manager, e-business Development for North America, ESAB Holdings Ltd.

So you’ve decided to go with a WCM system. Or perhaps you’ve already implemented. Either way, there are many best practices to learn from peers who’ve tackled WCM and strive for continual improvement. In this workshop, content management peers from Siemens AG, Judson University, ESAB Holdings and ISITE Design will present best (and worst) practices you can use. You’ll also learn how to avoid getting sidetracked by “The CMS Myth” (the belief that a WCM system alone will solve your issues) and how to turn challenges into opportunities with WCM.

Discover in-the-trenches lessons around common WCM issues such as workflow & business process; search; training users; maintaining global sites; personalization; site design & information architecture, and many other WCM-centric topics. Bring your questions to peers who have forged a trail for others to follow.

Specific examples of best practices covered:

• Lessons from a WCM-powered global sales and marketing portal
• Successful search strategies that leverage WCM
• How best to successfully roll out a global WCM initiative
• Bringing Web 2.0 to the enterprise * How IA and design helps a university WCM project flourish
• How to scale your WCM user base from a few to a few dozen
• Building critical internal support for your WCM initiative
• Advice for tackling WCM/website governance issues

E. Buying and Implementing Content Management and Global Translation Management Systems
Andrew Draheim, Globalization Consultant, President, Dig-IT!
Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of "enterprise content". Content solutions aim at improving time to value and time to market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution. Two of the most experienced implementers will provide you with a toolkit that will help you to make informed and profound decisions for business models and processes in order to take advantage of the significant cost and savings (and consequent business opportunities) global content management can offer. Managing content that will be created, used, and published in many parts of the world can be a daunting task, and companies are frequently faced with questions like:

• What information is needed, and by whom?
• How will information be published around the world and delivered to customers?
• What information should be translated, and into how many languages, and when and how?
• How can content be localized, even if it's not translated?
• How do we make sure the content is ready on time, when and where it's needed?
• Can we streamline the processes we're using today, and save time or money, or do we need new processes?
• What technologies can help us meet our global content needs on a realistic budget, and will they work for real-world applications?
• What lessons have early adopters learned and what solutions have they arrived at? How can new adopters take advantage of this experience?

This workshop is aimed at business and technical managers from organizations that need to provide information for more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications. Participants in this workshop will:

• review application scenarios to define the "must haves" and "wants" for good global content management
• learn best practices and implementation techniques from experts in the field, as well as what present technologies can and cannot deliver
• share experiences in managing content on a global scale and strategies for managing change and enhancing user acceptance
• understand how language-technologies can help manage global content
• develop individual requirements and guidelines for procuring and implementing technology for their own companies

This seminar is aimed at business and technical managers from commercial companies and public organizations who have a need to provide information to more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.