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Join us at
the 6th annual
Gilbane Conference Boston!

Your content is your business.
As the lines between content technologies continue to blur, the business implications of your content strategies need to be crystal clear. You need to make your web content part of an integrated platform for customers, partners, and employees. You need to understand which social media outlets fit into your overall content and communication channels. And you have to hold down costs for content management and delivery in ways that don't slow down your company's ability to innovate and grow.

For 2009, the Gilbane Conference is more focused than ever on the business impact of content solutions that are here right now and ready to be implemented right now. Every program component is tied to the business issues surrounding your marketing, technical and enterprise content. We've taken the four major areas of how enterprises use Web and content technologies and organized them into tracks that make it easy for you to customize an agenda that meets your business objectives. Along the way you'll have direct interaction - including valuable one-on-one time - with our unique community of enterprise practitioners, analysts, consultants and solution providers.

We hope you'll join us.

Web Business & Engagement

Building and aligning productive web engagements with customers, partners and prospects is a frontline factor in promoting your brand loyalty and influencing purchase decisions. This track covers the key principles and platforms for:

Web Content Management (WCM) for marketing
Engagement best practices
Personas, content management & more

Managing Collaboration & Social Media: Internal & External

No matter where you are with your social media strategy, this track will address building and cultivating the right internal and external social media environments. From blogging for business and project wikis to social networking, twittering, and microformats, you'll get the latest on:

External social media: Extranet outreach to consumers & customers
Internal social media: Enterprise apps & intranets for employees & partners
Leveraging user-generated content & more

Enterprise Content: Searching, Integrating & Publishing

There is a diverse (some say bewildering) variety of tools available for streamlining enterprise search, integrating regulated content, building employee knowledge and support centers, and choosing applications to support multi-channel digital publishing. This track is your guide to managing:

Search strategies
Structured content
Semantic technologies - standards, models and methodologies
Merging techdoc/support/learning & more

Content Infrastructure

How do you integrate Sharepoint in your environment? How do you build the foundational capabilities to execute global content value chain strategies? How do you balance the "push" and "pull" of your centralized content? This track covers the core content infrastructure issues you need to know including: